Experience

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  Llc global ports

  Mar 2012 - Jun 2012

  Investor relations intern

  Provided research and analysis of potential investment fundsManaged materials for Road Show of IR team, Coordinated international conference callsControlled meeting notes update and kept track of new investors

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  Amber lounge & amber lounge hospitality ltd

  May 2013 - May 2013

  Pr manager assistant

  -Completed extensive research of accredited media (journalists, TV, photographers, radio)-Implemented official media registration with issuance of specific level of access -Controlled preparation of the venue, F1 drivers interviews schedule

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  Serviceplan russia

  Nov 2014 - Jul 2017

  Pr manager

  Development of media relations strategy, seeking high-level placements in print and online media, TV, radioWork with international media, including dark market brandsCoordination of all brand PR activities (press-trips, press-events, photo shootings)Leverage existing media relationships and cultivate new contacts within relevant mediaManage media inquiries and interview requestsMonitoring, analysis and communication of PR resultsEvaluation of opportunities for partnerships, sponsorships and advertising on an on- going basisProactive building of strong relationship with local media and trendsetters Show less

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  Lunar hare

  Oct 2017 - Dec 2018

  Senior pr manager

  Clients: Diageo (Johnnie Walker), LVMH (Hennessy), Luxottica Group (Ray-Ban, Versace, Emporio Armani, Prada etc,), Vagabond, CasadeiServing as the lead point of contact for all customer account management matters (fashion, lifestyle & dark market clients)Development & implementation of brands’ communication strategy (PR, events, influencers)Influencer marketing: seeding programs, ambassadorship, special projectsEnsuring timely and successful delivery of solutions according to customer needs and objectives in terms of communicationsOrganisation all clients' events - partner and own events, communication with partners and intermediate organizationsStrategic Planning & Budgeting of the projectsDevelopment of tender proposals for potential clients (fashion, lifestyle, dark market)Management of showroom flawless operation and organisation of seasonal press-daysDevelopment of tender proposals for potential clients (fashion, lifestyle, dark market) Show less

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  Dyson

  Dec 2018 - Dec 2022

  Marketing communications manager beauty & health categories

  Creation and implementation of 360' brand strategy for PC (personal care) and EC (environmental control) categories on Russian and CIS marketsDaily communication with media, new media (Telegram), influencers & professional community (stylists)Celebrity & influencer community development & daily communicationDevelopment of loyal community (professional & lifestyle)Influencer marketing: seeding programs, ambassadorship, special projectsEvent management - organization of press days, press trips, local launch eventsAnalysis of brand performance in order to drive effective decision making and growth opportunitiesStrategic Planning & Budgeting of PR projectsCross-functional projects implementation Show less