Karina Arakelyan

Karina arakelyan

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location of Karina ArakelyanMoscow, Moscow City, Russia
Phone number of Karina Arakelyan+91 xxxx xxxxx
Followers of Karina Arakelyan208 followers
  • Timeline

    Mar 2012 - Jun 2012

    Investor Relations Intern

    LLC Global Ports
    May 2013 - May 2013

    PR manager Assistant

    Amber Lounge & Amber Lounge Hospitality Ltd
    Nov 2014 - Jul 2017

    PR manager

    Serviceplan Russia
    Oct 2017 - Dec 2018

    Senior PR Manager

    LUNAR HARE
    Current Company
    Dec 2018 - Dec 2022

    Marketing Communications Manager Beauty & Health Categories

    Dyson
  • About me

    Dyson Communication Manager Beauty & Health Categories

  • Education

    • International university of monaco

      2012 - 2013
      Master's degree marketing, communications& brand management
    • Finance university under the government of the russian federation

      2008 - 2012
      Bachelor's degree international economics, finance
    • International university of monaco

      2012 - 2014
      Master's degree international marketing, communications & brand strategy
  • Experience

    • Llc global ports

      Mar 2012 - Jun 2012
      Investor relations intern

      Provided research and analysis of potential investment fundsManaged materials for Road Show of IR team, Coordinated international conference callsControlled meeting notes update and kept track of new investors

    • Amber lounge & amber lounge hospitality ltd

      May 2013 - May 2013
      Pr manager assistant

      -Completed extensive research of accredited media (journalists, TV, photographers, radio)-Implemented official media registration with issuance of specific level of access -Controlled preparation of the venue, F1 drivers interviews schedule

    • Serviceplan russia

      Nov 2014 - Jul 2017
      Pr manager

      Development of media relations strategy, seeking high-level placements in print and online media, TV, radioWork with international media, including dark market brandsCoordination of all brand PR activities (press-trips, press-events, photo shootings)Leverage existing media relationships and cultivate new contacts within relevant mediaManage media inquiries and interview requestsMonitoring, analysis and communication of PR resultsEvaluation of opportunities for partnerships, sponsorships and advertising on an on- going basisProactive building of strong relationship with local media and trendsetters Show less

    • Lunar hare

      Oct 2017 - Dec 2018
      Senior pr manager

      Clients: Diageo (Johnnie Walker), LVMH (Hennessy), Luxottica Group (Ray-Ban, Versace, Emporio Armani, Prada etc,), Vagabond, CasadeiServing as the lead point of contact for all customer account management matters (fashion, lifestyle & dark market clients)Development & implementation of brands’ communication strategy (PR, events, influencers)Influencer marketing: seeding programs, ambassadorship, special projectsEnsuring timely and successful delivery of solutions according to customer needs and objectives in terms of communicationsOrganisation all clients' events - partner and own events, communication with partners and intermediate organizationsStrategic Planning & Budgeting of the projectsDevelopment of tender proposals for potential clients (fashion, lifestyle, dark market)Management of showroom flawless operation and organisation of seasonal press-daysDevelopment of tender proposals for potential clients (fashion, lifestyle, dark market) Show less

    • Dyson

      Dec 2018 - Dec 2022
      Marketing communications manager beauty & health categories

      Creation and implementation of 360' brand strategy for PC (personal care) and EC (environmental control) categories on Russian and CIS marketsDaily communication with media, new media (Telegram), influencers & professional community (stylists)Celebrity & influencer community development & daily communicationDevelopment of loyal community (professional & lifestyle)Influencer marketing: seeding programs, ambassadorship, special projectsEvent management - organization of press days, press trips, local launch eventsAnalysis of brand performance in order to drive effective decision making and growth opportunitiesStrategic Planning & Budgeting of PR projectsCross-functional projects implementation Show less

  • Licenses & Certifications

    • Thomson reuters eikon

      Thomson reuters
      Jul 2012
    • Toefl ibt

      Jan 2011