Experience

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  Neo@ogilvy

  Sept 2011 - May 2017

  - Maintained in-depth existing clients for achieving long-term relationships stably and participated in developing new businesses, with the existing clients with a 100% retain rate, achieving an annual KPI of £1.8 million, covering clients, for example, 361°, Yum China, Alliance Française de Chine, OPPO, Great Wall Motors etc.- Facilitated the development of the account team with 4-6 members to teach, guide and nurture my team to further their knowledge and experience.- Led annual pitching projects of existing clients, and configured marketing expenses to different campaigns to be carried out throughout the year depending on client’s budgets.- Resolved crises of client complaints and unpredicted issues during the ongoing project. Show less - Listened carefully and understood the client’s marketing demands to inspire them through knowledge and experiences based on relative research.- Led internal brainstorming to achieve the desired outcome of marketing projects, consulting with stakeholders as needed.- Controlled independently regular marketing campaigns in the annual marketing plan and led 2-3 account executives together to boost the progress of the project.- Developed holistic communications and media strategies according to the premise of annual brand strategy, and negotiated relative digital media partnerships for attaining maximised value in the media portfolio. Show less - Assisted account manager to write and deliver internal creative briefs, proofreading the creative materials that can comply with client’s requirements.- Managed all allocated advertising promotions on different digital platforms according to the media schedule confirmed by the client.- Arranged regular meetings with either clients or internal colleagues, confirmed attendance of all-parties who were noticed of meeting subject in good time and wrote meeting minutes to relevant participants by email after the meeting.- Involved in annual pitching proposals, along with background research on customer behaviours, market environments and closest competitors. Show less

  • Senior Account Manager

    Apr 2016 - May 2017

  • Account Manager

    May 2014 - Apr 2016

  • Account Executive

    Sept 2011 - Apr 2014
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  Linkedin china 领英中国

  Jan 2018 - Apr 2018

  Client solutions manager

  Cooperated with the sales team, dedicated to the High-tech industry, responsible for professional marketing solutions based on the LinkedIn database and system for new and renewal clients. Client List: IBM, SAP, Oracle, Gartner, Inspur, Alibaba Cloud, Danfoss, Epson, HP• Provided professional marketing solutions on LinkedIn for new clients depending on their demands.• Maintained the customer relationship and suggested the optimal promotion solution for present clients.• Made a strategic plan with objectives for the next period based on present performance for renewal clients. Show less

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  红鹤沟通机构

  Jan 2019 - Sept 2020

  Senior brand marketing manager

  - Engaged with present and potential clients to comprehend brand queries and challenges on the existing deployment of brand strategies.- Worked closely with the group founder to help clients develop brand strategies, either the new brand or existing brands that have the need for re-branding, concerning brand positioning depending on the market and competitive environment, shaping the new brand by creating the brand name, mission, version, story and culture. Successfully named and launched a new brand “Jya” owned by Xiaomi nationally.- Shaped a clear point of view for the marketing strategy that supports the development of the annual marketing communication plan to deliver and connect with preliminary brand positioning. - Handled the development of marketing campaigns executed online and offline, cooperating with colleagues in the account, creative sector and third parties. Show less