Ines Derbel

Experience

• 

  Association Tunisienne des Etudiants en Pharmacie

  Apr 2013 - Apr 2014

  Présidente
• 

  Radio Monastir

  Jan 2014 - Jan 2015

  Chroniqueuse
• 

  CHU Fattouma Bourguiba Monastir

  Sept 2014 - Feb 2015

  Interne en Pharmacie
• 

  Laboratoires SIMED

  Mar 2015 - May 2015

  Interne
• 

  Pharmacie d'officine

  Jun 2015 - Aug 2015

  Interne
• 

  Ecole des Cadres

  Oct 2015 - Jun 2016

  Enseignante
• 

  Novo Nordisk

  Oct 2016 - Oct 2023

  Optimize communication across various channels to enhance customer engagement- Digital Strategy Development : Create and execute multichannel strategies that integrate digital platforms (email, web) to engage healthcare professionals : Increased physician engagement by 25% through targeted email campaigns.- Customer Segmentation and Personalization : Segment healthcare professionals based on their preferences and behaviors.- Content Creation and Distribution: Develop relevant and valuable content (webinars, articles, videos) for different channels.- Data Analytics and Optimization : Analyze engagement metrics (open rates, click-through rates) to refine strategies.- Cross-Functional Collaboration : Work closely with marketing, sales, and medical affairs teams to align messaging.- CRM Management and Automation : Utilize customer relationship management (CRM) tools to track interactions.- KPI Tracking and Reporting : Monitor key performance indicators (KPIs) related to engagement and adjust tactics accordingly.- Continuous Learning and Adaptation : Stay agile and adapt to changing customer preferences and communication channels. عرض أقل Drive the success of pharmaceutical products - Market Research and Needs Assessment Conduct thorough market research to understand customer needs and identify gaps.- Product Strategy and Roadmap :Develop a strategic plan for the product, including positioning, features, and lifecycle.- Cross-Functional Collaboration :Work closely medical, regulatory, marketing, and sales teams.- Competitor Analysis and Differentiation :Monitor competitor products and identify unique selling points.- Sales Enablement and Training : Provide sales teams with product knowledge, tools, and resources.- Risk Assessment and Mitigation : Identify and address potential risks related to safety, efficacy, or market dynamics عرض أقل Identify growth opportunities for a mature portfolio- Opportunity Identification : Conduct thorough market research to identify potential areas for business expansion.- Strategic Partnerships and Alliances : Identify and evaluate potential partners, including promotion companies and startups.- Deal Negotiation and Contract Management : Negotiate terms, pricing, and contractual agreements with partners.- Market Entry Strategies : Evaluate launch opportunities for local market : Successfully preparde business cases for 3 strategic products- Financial Modeling and Forecasting : Create financial models to assess the impact of business development initiatives. عرض أقل

  • Multi-Channel Engagement Lead

    Jan 2021 - Oct 2023

  • Modern Insulin Product Manager

    Sept 2017 - Jan 2021

  • Business Development Project Professional

    Oct 2016 - Sept 2017
• 

  POLYPHARMA

  Jan 2024 - now

  Marketing and Strategy Manager

  Drive brand awareness, product adoption, and revenue growth. - Developing Strategic Marketing PlansCreate comprehensive marketing strategies aligned with business objectives.- Product Launches and Promotions: Plan and execute product launches, including pricing, positioning, and messaging.- Budget Management: Manage marketing budgets efficiently, optimizing spending for maximum impact.- Digital Marketing and Multichannel Campaigns: Utilize digital channels (social media, email, web) to reach healthcare professionals and endu customers. - KPI Tracking and Reporting: Monitor key performance indicators (KPIs) such as ROI, conversion rates, and customer engagement.- Thought Leadership and Content Creation: Develop educational content to position the brand as an industry leader.- People Management and Team Leadership: Lead and motivate the marketing team- Sales Force Restructuring: Evaluate the existing sales force structure and optimize resource allocation.- Sales Force Effectiveness Monitoring: Develop KPIs to assess sales team performance and adjust strategies as needed.- Stakeholder Relationship Management: Build strong relationships with KOLs, healthcare providers. عرض أقل