
Timeline
About me
Digital Marketing Specialist | Driving Revenue Growth Through Customer-Centric Strategies | HubSpot & Google Certified
Education

Morgan state university
-Bachelor of arts - ba public relations, advertising, media sales & ratingsActivities and Societies: Golden Key International Honour Society, Dean's List 7 Semesters
Experience

Avon
Nov 2008 - Dec 2015Direct sales, marketing, and relationship building• Showcased Avon products with visually appealing merchandising and strategic placement of promotional materials, creating an enticing shopping environment.• Personally engaged with customers through product demonstrations, personalized consultations, and direct interactions to build lasting relationships.• Utilized multi-channel communication, including email marketing, phone calls, text messages, and door-to-door contact, to maintain positive connections beyond transactions, contributing to customer loyalty and satisfaction.• Top 10 Sales Reps, Regional (November 2010)• Rep of the Week, Regional (September 2011) Show less

Advance realty
Jun 2009 - Sept 2010Public relations specialist• Secured the inaugural press mention for the company with the inclusion of a feature in a California newspaper.• Successfully transformed a traditional print newsletter into a more engaging email newsletter format, complete with an intranet site archive.• Achieved a two-fold result: a significant reduction in printing and postage costs and a notable increase in readership, showcasing the positive impact of the initiative.Responsibilities:• Executed various copywriting and email marketing duties, including the drafting of press releases, newsletters, and promotional emails.• Organized and managed corporate wellness and community outreach projects, fostering positive relationships with the community and promoting the company's brand. Show less

Honda campus all-star challenge
Aug 2011 - Oct 2011Event coordination, recruiting, and marketing strategy• Successfully recruited team members who achieved the prestigious titles of the 2012 and 2013 HCASC National Champions.Responsibilities:• Orchestrated and coordinated various on-campus events aimed at promoting the campaign campus-wide.• Developed a comprehensive marketing strategy, including print and digital materials, to enhance event promotion and increase campaign awareness.• Networked with campus faculty, student organizations, and personalities to secure appearances at events. Show less

Fitness fun & games, inc.
Feb 2012 - May 2012Branding and strategic planning• Demonstrated exceptional self-discipline and independent work ethic, excelling in a hybrid remote work environment. This experience reinforced my ability to effectively manage time and tasks, delivering quality results even when working without direct supervision.• Took initiative in designing my own internship experience, proactively identifying areas where I could contribute and learn. This self-driven approach not only allowed me to gain valuable experience but also made a positive impact on the organization's projects.Responsibilities:• Proposed changes to enhance branding and ensure brand consistency across various channels and materials.• Contributed to the development and management of an internal intranet site to facilitate communication and collaboration among team members.• Engaged in strategic planning for a benefit concert aimed at supporting a nonprofit after-school program. Show less

Lionbridge
Jan 2015 - Jul 2015Social media internet assessor• Evaluated and rated the quality and relevance of web pages in search engine results pages (SERPs), with a particular focus on social media page results.• Ensured strict adherence to all company guidelines and standards for ratings and reporting.• Contributed to improving the overall quality and accuracy of search engine results, enhancing the user experience.

Ihop
Oct 2015 - Mar 2020• Led the onboarding process, providing comprehensive front-of-house training to new staff members to instill a deep understanding of IHOP's brand values, standards, and service expectations. • Successfully increased average check amounts by an impressive 20% through the execution of targeted beverage sale and upsell campaigns/contests.• Implemented a proactive approach to customer feedback by encouraging servers to solicit survey responses, achieving a consistent customer satisfaction rate of over 90%. Show less • Pioneered the design and implementation of digital marketing images displayed in a lobby slideshow and at roadside, effectively capturing the attention of customers and promoting featured items.• Leveraged marketing techniques to enhance guest awareness of fundraising campaigns, incorporating donation icons to encourage contributions and strengthen community engagement.• Orchestrated the successful management of limited-time offers, optimizing their impact on customer traffic and revenue. Show less
Crew Chief/Assistant Manager
May 2018 - Mar 2020Crew Chief
Oct 2016 - Apr 2018Server/Server Trainer/Crew Chief
Oct 2015 - Oct 2016

Psl trailer sales, inc.
May 2018 - now• Conducted competitor research to compare product quality and competitive pricing, enabling our team to refine our sales messaging and pricing strategies.• Applied in-depth knowledge of keywords and persuasive copywriting techniques to optimize product listing pages, highlighting key features and benefits. This effort led to enhancing the visibility and desirability of our products among potential customers.Responsibilities:• Collaborated with the sales team to achieve sales goals and provide exceptional service to customers.• Assisted customers in their product selection process, providing valuable information and addressing inquiries.• Managed sales transactions, processed orders, and ensured timely product delivery.• Utilized sales and CRM software to track customer interactions, orders, and sales performance. Show less • Applied effective problem-solving skills by creating a quote generator spreadsheet that reduced the time required to write special order quotes by 50%, not only saving time but also enhancing the accuracy and consistency of quotes.• Expertly managed the Customer Relationship Management (CRM) system to track, organize, and streamline customer interactions.Responsibilities:• Assisted in managing and maintaining the inventory and product database.• Engaged with customers, addressed inquiries, and facilitated the sales process.• Utilized sales and CRM software to record and track customer interactions and orders. Show less
Market Analysis, Website Conversion, and Customer Retention
Jun 2023 - nowMarket Research, Sales, and Relationship Building
Sept 2019 - May 2023Sales and Customer Relationship Management
May 2018 - Sept 2019
Licenses & Certifications
- View certificate

Inbound sales
Hubspot academyJan 2025 - View certificate

Google digital marketing & e-commerce specialization
Google career certificatesJan 2024
Volunteer Experience
Troop Leader
Issued by Girl Scouts of the USA on Mar 2015
Associated with Alexandra PerryFundraising Chairperson
Issued by Parent Teacher Association on Sept 2019
Associated with Alexandra Perry
Languages
- enEnglish
- spSpanish
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