Experience

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  Diageo

  Mar 1997 - Jul 2002

  Created off and on-premise annual business plans, strategies and programming to grow sales, profitability, and market share of wine, high, and low proof spirits in Ohio, Michigan, and West Virginia. Implemented plans through Diageo market managers and distributor/broker networks in each state. Exceeded sales and key performance objectives yearly through program activation, cross-functional teamwork, and leadership.Responsibilities:- Launching new items and innovation planning- Program development and KPI management- P&L management- Data analysis, interpretation, and presentation development- Budgeting and forecasting Show less

  • Field Marketing Manager

    Jan 2000 - Jul 2002

  • Region Manager-Diageo

    Mar 1997 - Dec 1999
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  Glazer's distributors

  Aug 2002 - Jun 2005

  Director trade development & marketing for diageo/mhusa

  Directed sales, marketing, and execution for Diageo’s first nationally dedicated selling division as part of their NGG (Next Generation Growth) strategy. Developed off and on-premise programs and implemented tactics to grow volume, revenue, and visibility for Diageo/MHUSA wine, high proof, and low proof spirits.Achieved FY sales goals 3 consecutive years, grew wholesale sales volume to 1.06M cases from 919K +15%, increased revenue +13% and high proof spirit sales +16% over same timeframe.Responsibilities: - Leading team of 8 managers (Marketing, Key Accounts, and Training)- Strategic planning and program development- Maximizing sales execution- Successfully launching new brands- Post program and ROI analysis (quantitative and qualitative)- Pricing, forecasting, and budgeting Show less

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  Southern glazer's wine & spirits

  Jul 2005 - Jun 2020

  Director strategic accounts

  Managed and motivated team of high performing key account managers in the sales and marketing of wine, spirit, beer, and non-alcohol beverage portfolio to the off premise national, regional, and convenience chains in Ohio, representing over $135M in revenue with annual increases that consistently exceeded goals. Developed and sustained profitable and mutually beneficial relationships with chain buyers, market managers, and customers.Responsibilities: strategic and tactical planning, program development and activation, performance management, budgeting, and pricing.Exceeded sales goals, performance metrics, and over-indexed share of new item authorizations and promotional activity through cross functional teamwork and delivering value to all business partners. Show less

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  Lipman brothers / r.s. lipman company

  Jan 2021 - Oct 2023

  Wine business unit director

  Served as primary liaison between suppliers and sales teams in chain grocery, club channel, independent retail, fine wine, and on premise channels. Played critical role in achieving supplier and company objectives by implementing smart and effective brand plans and programs for sales teams and customers.* Directed complex portfolio of import and domestic wine suppliers generating $19.6M in net sales and 225 K case volume.* Part of integration team leveraging new Vistaar pricing platform to better negotiate complex pricing grids and meet challenging company and supplier expectations.* Improved inventory turns and reduced slow moving inventory by $800K or 22% over the past 5 months.* Leveraged and analyzed syndicated data and internal data to improve and sell new points of distribution and support new customer launches including Total Wine & More, Costco, and several key independent on and off premise customers.* Developed and cascaded effective programming to support sales execution and achieve executional and volume objectives. Show less

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  Coop ale works

  Jan 2024 - now

  Southeast regional commercial director