Michael D. Smith

Experience

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  Chappellet Vineyard

  Jan 2005 - Jan 2007

  Retail Sales Rep

  Weekend tasting room associate.Expanded wine club membership.Enhanced customer engagement by providing personalized service, resulting in a notable increase in repeat business.Fostered a welcoming environment during tours, significantly boosting visitor satisfaction and encouraging positive word-of-mouth.Developed strong customer relationships by delivering tailored experiences, enhancing overall visitor satisfaction and loyalty.

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  Young's Market Company

  Feb 2005 - Aug 2007

  Drove brand management for fine wines and spirits, boosting territory revenue .Cultivated strong client relationships, enhancing business partnerships and securing prominent placements for products.Conducted engaging presentations and seminars, effectively showcasing product value and driving customer interest.Identified growth opportunities in new accounts, leading to significant market expansion within the designated territory.Focused on customer satisfaction through consistent support, fostering loyalty and long-term business partnerships. Show less Re-established relationships with accounts, driving significant revenue growth through consistent client engagement.Mentored new sales representatives.Secured prominent shelf placements and floor displays, boosting brand visibility and customer engagement in retail locations.Participated in training workshops, demonstrating a commitment to personal growth and a strong work ethic to excel in sales performance.Achieved significant increases in brand visibility by securing strategic shelf placements and impactful floor displays. Show less

  • On-Premise Sales Representative

    Apr 2006 - Aug 2007

  • Off-Premise Sales Representative/ District Trainer

    Feb 2005 - Apr 2006
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  Frazier Winery

  Aug 2007 - Aug 2008

  California Sales Manager

  Expanded market share in California by fostering strong relationships with key accounts, achieving measurable growth in sales.Successfully organized wine dinners at major accounts, enhancing brand visibility and customer engagement through direct interaction.Managed incentive budgets effectively, aligning team goals with company objectives to drive sales initiatives across the state.Analyzed market trends to identify opportunities for expansion, resulting in the growth of territories and increased revenue streams.Focused on building and maintaining relationships, ensuring client satisfaction and loyalty through personalized service and support.Drove strategic initiatives that expanded client base, enhancing overall sales performance and market presence. Show less

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  Peirano Estate Vineyards

  Aug 2008 - May 2016

  Led global sales expansion, boosting company salesManaged distribution networks across 46 states, optimizing pricing strategies to enhance profitability and ensure sustained growth.Oversaw the addition of export markets, significantly increasing brand presence iSupervised two regional sales managers, fostering teamwork to enhance market penetration and improve overall sales performance.Implemented innovative sales strategies across domestic and international markets, contributing to a robust increase in annual sales Drove sales growth through strategic initiatives, expanding market reach and increasing company revenue significantly. Show less Oversaw distributor relationships across key states, driving sales growth and optimizing allocations to maximize market presence.Expanded market reach by managing distributor performance, implementing sales incentives, and monitoring depletions for sustained growth.Worked closely with east coast distributors, enhancing communication and strategies to ensure effective market penetration and revenue increase.Conducted detailed market analysis to identify growth opportunities, leading to strategic adjustments in programming and distributor engagement.Provided guidance to distributors, fostering strong partnerships and driving collective success through shared goals and performance metrics.Strengthened distributor relationships, driving sales growth and enhancing market presence through effective communication and strategy. Show less Expanded market presence across 12 states, enhancing distributor relationships and achieving measurable growth in sales revenue.Developed strategic sales initiatives, increasing overall territory engagement and driving significant new distributor partnerships.Analyzed market trends and consumer preferences, tailoring sales strategies that led to improved product visibility and customer satisfaction.Conducted engaging wine dinners and trade shows, fostering strong community ties and boosting brand recognition across diverse markets.Mentored junior sales representatives, sharing best practices that cultivated a collaborative team environment and enhanced overall performance. Show less

  • Vice President of Global Sales

    Jan 2012 - May 2016

  • Eastern U.S. Sales Manager

    Feb 2011 - Feb 2012

  • Western U.S. Sales Manager

    Aug 2008 - Feb 2011
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  Axios Wines, Napa Valley

  May 2016 - May 2017

  Director of Sales

  Led distribution strategy, expanding market reach and boosting company revenue Worked closely with distributor partners to implement a comprehensive business plan, resulting in new state entries and export opportunities.Identified and retained high-performing distributors, enhancing sales efficiency and overall distribution effectiveness.Designed and executed strategies to elevate the Axios wine portfolio, driving significant growth in a competitive market.Cultivated strategic distributor relationships, enhancing sales performance and facilitating new market entries for Axios wines. Show less

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  MDS Wine Consulting, LLC.

  May 2017 - Dec 2017

  Proprietor

  Directed sales strategies for multiple wineries, achieving measurable growth in national and international markets through targeted programs.Worked alongside distributors and importers to align goals and implement effective marketing initiatives, fostering strong partnerships.Conducted thorough evaluations of distribution channels, optimizing winery pricing structures and enhancing overall market competitiveness.Implemented marketing programs, driving significant improvements in market presence.Leveraged participation in international trade shows to expand client reach, driving brand recognition and fostering global partnerships.Optimized winery pricing strategies, enhancing market competitiveness and driving measurable growth in sales.Fostered strategic partnerships with distributors, aligning marketing goals to significantly enhance brand visibility and market reach. Show less

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  Peju Winery

  Sept 2017 - Oct 2023

  Director of Sales, Wholesale

  Drove wholesale business growth, increasing distribution from 7,000 to over 30,000 cases annually by optimizing channel strategiesEvaluated and enhanced distribution channels, ensuring alignment with market demands and maximizing sales potential through strategic partnerships.Established a team of regional and national sales managers to drive growth.Developed and implemented targeted marketing programs, fostering strong relationships with distributors to achieve shared goals and enhance brand visibility.Conducted quarterly business reviews with distributors, facilitating open communication to assess performance and adjust strategies for improved results.Established annual sales goals, motivating teams to exceed targets while maintaining competitive pricing and optimizing program allowances.Expanded annual case distribution from 7,000 to over 30,000 through strategic channel optimization and partnership development. Show less

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  IBG Wines & Spirits

  Oct 2023 - now

  Vice President, Global Sales

  Lead a sales team of 10, driving sales for multiple wine brands while enhancing market presence and achieving annual goals.Evaluate distribution channels and optimize pricing strategies to increase market competitiveness and improve sales performance.Develop and implement effective marketing programs that boost brand visibility and incentivize distributors for greater sales.Conduct regular business reviews with distributors to align objectives and ensure consistent progress towards sales targets.Set annual goals with distributors, conducting quarterly reviews to track progress.Drive sales growth through strategic channel evaluation, enhancing pricing strategies for improved market competitiveness. Show less