Experience

• 

  Engro corp

  Apr 2018 - Jun 2018

  Intern

  - Internship at engro public affair department- Cross checking land for legalities- Evaluating land's usefulness- Assisted the supervisor in day to day task

• 

  Telcast network

  Nov 2019 - Jan 2020

  Business development executive

  - Managing relationship with different carriers in USA- Negotiating Prices with different Call centers and carriers.- Helping in formulating new strategies to reach new clients.

• 

  Nielseniq

  Feb 2020 - Sept 2021

  - Done research for clients like Khaadi, National Food, Pakistan Cables and RB- Done product testing study for RB Strepsils and NFL Curry masala Powder.- Coordinate with different departments within the organization and provides insight to differentOrganizations.- Designing questionnaire as per client requirement.

  • Research Executive - International Consumer Insight, North America Region

    Aug 2020 - Sept 2021

  • Executive Client Service - Consumer Insights Quantitative

    Feb 2020 - Aug 2020
• 

  Frieslandcampina

  Sept 2021 - now

  Assistant manager insights

  • Strategically Orchestrated Retail Census Initiative to pinpoint growth opportunities, driving a remarkable 7% surge in market share for Olper's UHT and a substantial 3% boost for Olper's Cream by enhancing numeric distribution channels.• Conducted comprehensive analysis and critical review of MBR/BRM leadership team decks for strategic decision-making.• Strategically gauged Brand Performance via BHT, Retail Audit, and Household Panel insights; identifying opportunities and threats. • Analyzed inflation's effects on package vs. loose milk consumption and addressed reduced Package milk consumption by introducing cost-effective Olper’s 125ml under Rs. 50. • Effectively managed stakeholders for quantitative and qualitative research, testing various ads, concepts, campaigns, and brand health assessments.• Coordinating with the brand team and guiding them to opt for the best and apt research methodology to serve their objectives.• Evaluated a Silent product recipe change project to gauge consumer perception, yielding invaluable insights for product development.• Led a comprehensive Milk Usage & Attitude Study, highlighting that 80% of UHT Milk is used in tea, while the rest is neat and dessert application.• Led digitalization by taking the initiative and introducing a marketing dashboard in which all other data sources are available in one click. • Introduced new methodologies for upcoming ad hoc research projects. Show less