Experience

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  Psychometrics africa ltd

  Sept 2009 - Mar 2010

  Psychologist and marketing executive

  • Carried out Administration duties.• Marketed trainings and Psychometrics Assessments.• Managed cash flow of the organization and payments.• Conducted HR duties such as interviews,• Carried out training for corporate clients• Was the Personal assistant to the Managing DirectorAchievement: I retained the highest sales of the MBTI (psychometric tests) in the six months I worked there.

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  Rent a fine car

  Apr 2010 - Sept 2010

  Client relations executive

  • Researched the company’s client satisfaction • Handled dissatisfied clients• Received bookings for car hire• Managed the corporate client accounts (e.g. Safaricom Ltd)• Generated leads by emailing clients to look for more business.• Dealt with advertising for the company by working with designers to create and upgrade the company’s website as well as doing leaflets.• Worked under extreme pressure and Directly reported to the Managing DirectorAchievement: I carried out upward management, which entailed advising the Managing Director on the need to re-evaluate motivational methodology used in the firm at points when the staff was de-motivated. Some of my recommendations were implemented in a gradual process. Show less

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  Howsons

  Jun 2010 - Sept 2010

  Marketing intern

  • Reviewed and advised on the firm's marketing systems to make it more effective and efficient.• Reported on how to manage, operate and populate an effective marketing database.• Advised on how to maintain database of potential and existing clients.• Advised on the information required for database.

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  Vodafone uk

  Apr 2013 - Feb 2014

  Customer sales advisor

  Contacting new customers to promote various products depending on campaignEffectively questions customers and match product to meet specific requirementsUnderstand and empathise with customersHandle objections effectively to close the saleCompleting necessary administration to process sales

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  Smoke signal ltd

  Apr 2014 - Apr 2015

  Digital media analyst

  Core responsibility is to provide analysis and insight into network performance to helpdrive strategic decisions. The Digital Media team focuses on Ad Sales working withagencies/brands for the growth and quality of its advertising network.Key Responsibilities:1.Achieving revenue targets from existing and new accounts (Ad Sales) from the given region.2. Growing existing client base.3. Network Analysis of Advertisers Spend to decipher new trends & segments.Other Responsibilities• Provide clear and accurate information to all levels of the organization to drive the business forward.• Work with Smoke Signal’s regional leadership team to define, set and communicate strategic and operational plans on quarterly and annual basis. Show less

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  Squad digital

  May 2015 - Jan 2017

  Digital media manager

  An award-winning full service digital marketing agency, delivering bespoke solutions which span cross-channels, experience design and integrated communication ideas to drive brand consideration and engagement.• Awarded best product launch for the KCB app campaign by MSK (Marketing Society of Kenya) in 2016.• Grew KCB Group assets such as the KCB App by 366% in 6 months by continuously optimizing of the campaign and getting the app to be the leading financial app in Kenya, increasing App transactions to 1.3B monthly. (Source: App Annie, KCB Bank).• Generated over 1000 leads of Kenyans living abroad to open bank accounts with the KCB group in one month. • Run a successful social campaign on Facebook (30in30) to increase fan acquisition, positive sentiments and increase engagement, with optimization the page grew by 39% to 515K fans in one month.• Led two campaigns for KCB Bank that were featured as Case studies on Think with Google for successfully use of innovative features such as UAC (Universal App Campaign) for App Downloads, GSP to open bank accounts. These campaigns were the first of their kind in this market. • Demonstrated innovative thinking by being the first in the market to use End screens to add calendar reminders with opera Media Works, AdColony for Lion’s Den show sponsored by KCB Bank. Show less

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  Oxygène marketing communications ltd.

  Feb 2017 - Jun 2019

  • Implementing an effective tendering process that increased the win rate and secured business worth KES 50M in 2019.• Managed accounts such as SHOFCO, EABL (Annual Report), Sanlam Insurance, Tropikal Brands, AKI• Managed the team that designed and printed the collateral for the EOPS launch by Tullow Oil, which was flagged off by H.E Uhuru Kenyatta.• Drove digital marketing initiatives that encouraged Tullow Oil Kenya to open its own digital assets digital channel utilization as well as brand awareness and improve online sentiments of the brand.• Part of the business development team that lead to bringing in 10% of the annual revenue. Show less An integrated communications agency that works to earn attention for our clients and incite action by championing integration to help businesses build strong connections with their shareholders.• Handled digital media clients such as Tusky’s Supermarket, EABL, Uhuru Kenyatta, KRA, AKI, Kenya Association of Manufacturers (KAM)• 1st runner-up of the best advertising campaign 2017 by MSK (Marketing Society of Kenya) Awards for successfully running H.E Uhuru Kenyatta’s Digital media campaign improving online sentiments.• Ran a successful Facebook campaign for Radisson Blu Hotel promoting their conference facilities generating 5000% on ROI.• Ran a successful digitally led iTax campaign for KRA in 2018 which resulted in increasing the number of people filing their taxes by 30% compared to the previous year.• Performed needs assessment, put together recommended advertising campaigns, and presented to client, proposing solutions that facilitate customer acquisition, build brand equity, and raise awareness of new initiatives by the client. Show less

  • Account Manager

    Oct 2017 - Jun 2019

  • Digital Media Manager

    Feb 2017 - Jun 2019
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  Bpi: business partners international

  Aug 2019 - now

  Marketing and communication officer

  BPI is one of the leading business loans and equity providers for viable small to medium businesses in Africa, providing loans and commercial property financing ranging from USD 100k to 1M.• Support Country Managers in Kenya, Uganda, Rwanda, Malawi and Namibia with country-level marketing strategies and activities that raise the profile of BPI and increase top of mind awareness and lead to client acquisition.• Collaborated closely with cross-functional teams to ensure a "Digital-First" culture and integrated digital channels into marketing, and customer experience efforts. • Successfully grown the BPI social media assets (LinkedIn, Facebook, Twitter) by 140% from the onset. • Developed and executed a conversion campaign on LinkedIn, Facebook, and Google platforms that directed clients to the BPI website and achieved over 1000 leads in Kenya Uganda and Rwanda.• Prepared and managed a $130,000 annual marketing budgets for advertising and PR, effectively achieving very aggressive marketing goals while staying within budget parameters. • 70% of the enquiries within the businesses were generated through Marketing efforts.• Manage the BPI website and ensure Search Engine Optimization for the best results uplifting organic traffic by 150% • Received second runner up award for best LinkedIn campaign in 2021 Show less