Experience

• 

  Marketing students association_ uon

  Feb 2022 - May 2023

  Organizing secretary

  Worked together with the leadership team of the organization in University of Nairobi and; · developed and implemented a comprehensive event marketing plan that increased attendance.establishing and maintaining relationships with sponsors and partners to ensure their satisfaction with the event

• 

  Pioneer seedlings

  Jun 2022 - Sept 2022

  Marketing intern

  - Supported the creation of marketing materials, including brochures, catalogs, and online content.-Assisted in managing customer relationship management which tracked leads, customer interactions, and sales data.-Coordinated customer engagement activities, including workshops, educational seminars, and networking events, to foster strong relationships with clients and prospects

• 

  Promasidor

  Apr 2023 - Aug 2023

  Sales representative

  - Conducted on-site market research, identifying key sales opportunities and implementing targeted strategies to drive growth and market penetration.- Resolved customer complaints promptly and effectively on-site, ensuring high levels of customer satisfaction and fostering positive client relationships.- Streamlined on-site product distribution processes, eliminating stockouts and significantly reducing delivery times, resulting in improved operational efficiency.- Delivered compelling face-to-face sales presentations tailored to individual client needs, securing valuable partnerships and exceeding sales targets. - Monitored and analyzed key sales performance indicators on-site, identifying trends and insights to inform strategic decision-making and drive continuous improvement Show less

• 

  Ielsm

  Apr 2023 - Jul 2023

  Marketing research intern

  -Conducted in-depth online market research and analysis for Kakaoteros, examining market trends, consumer behavior, and the competitive landscape.-Utilized various research tools and platforms to gather and synthesize relevant data.-Collaborated effectively with cross-functional teams in a virtual environment, fostering seamless communication and teamwork.-Contributed to virtual meetings and discussions to analyze data collectively and transform it into actionable insights.-Analyzed gathered data to extract meaningful insights and trends, contributing to the development of comprehensive market reports.-Utilized statistical tools and methodologies to interpret data and provide actionable recommendations Show less

• 

  Marketing students association_ uon

  Jul 2023 - Mar 2024

  President

  -Lead and represent the Marketing Students Association at the University of Nairobi.-Strategically oversee activities to support, uplift, and educate marketing students for a successful transition into the corporate world.-Collaborate with student leaders, faculty, and industry professionals to create beneficial partnerships.-Conceptualize and execute impactful events for networking, learning, and career development.-Successfully enhanced member engagement and satisfaction through dynamic leadership. Show less

• 

  Unilever

  Aug 2023 - May 2024

  - Developed creative and interactive advocacy campaigns for Vaseline, fostering brand loyalty and positive word-of-mouth marketing.- Managed events for Vaseline, creating engaging experiences for consumers and stakeholders.- Oversaw the execution of digital marketing campaigns for Vaseline, ensuring smooth operation and optimal performance.-Tracked in-store activations, gathering data and insights to optimize campaign effectiveness.- Executed product sampling initiatives, introducing Vaseline relaunched lotions to new consumers, and driving trial.- Led the scaling strategy for the Vaseline Men relaunch, expanding market reach and penetration.- Managed the overall relaunch strategy for Vaseline Men, encompassing brand positioning, marketing communications, and sales initiatives.- Oversaw the packaging change project for the Vaseline Men relaunch, ensuring a seamless transition and maintaining brand consistency.- Managed the run-down strategy for Even & Lovely short expiry products, minimizing waste and optimizing inventory management. Show less Played a key role in the successful Vaseline Lotion Relaunch, contributing across all aspects from concept development to execution:- Assisted the creation of a TV advert, overseeing the production process from concept to final execution. - Partnered with a creative agency to develop engaging social media content and campaigns, ensuring consistent brand messaging.- Collaborated with the shopper marketing team to design and execute disruptive in-store displays, enhancing the customer experience.- Coordinated the creation of impactful billboards and overseeing photo shoots for visually striking placements in key metropolitan areas.- Collaborated with the design team to ensure the new packaging reflected the brand's refreshed, modern image.- Conducted comprehensive training sessions and product demonstrations for Field Sales Representatives, equipping them with in-depth product knowledge to facilitate more impactful customer interactions.- Orchestrated influencer immersion briefing, ensuring influencers had a thorough understanding of the product and its benefits to maximize campaign effectiveness.- Organized and executed a highly engaging internal launch event, boosting employee morale and reinforcing product knowledge across the organization.ADDITIONAL BRAND CONTRIBUTIONS- Executed a successful activation for Rexona the Standard Chartered Marathon, further increasing brand visibility and engagement with consumers. - Contributed to the success of Global Handwashing Day activations for Lifebuoy, enhancing brand visibility and consumer engagement. Show less

  • Assistant Brand Manager Skincare

    Jan 2024 - May 2024

  • Marketing Intern

    Aug 2023 - Dec 2023
• 

  L'oréal

  May 2024 - now

  J brand manager cerave

  - Developed and executed integrated marketing, sales, and medical strategies to drive brand growth and achieve business objectives.- Managed the complete product lifecycle, from initial concept development to post-launch analysis, encompassing pricing strategies, optimizing retail visibility, executing launch events and ongoing activations, managing advocacy programs, and developing impactful digital awareness campaigns.- Collaborated closely with account managers to tailor and implement customized marketing strategies for key customers, ensuring alignment with overall brand objectives and maximizing return on investment.- Oversaw and optimized the brand's digital content calendar, ensuring engaging content and consistent brand messaging across all platforms.- Managed the Advertising & Promotion (A&P) budget, carefully tracking and evaluating ROI to ensure effective resource allocation and campaign performance.- Developed and implemented a comprehensive product sampling strategy, leveraging both online and offline channels to reach target consumers and drive product trial.- Created and executed impactful point-of-sale (POS) materials to enhance brand visibility and drive purchase conversion at retail.- Managed the quarterly distribution of medical toolkits to medical representatives, equipping them with essential resources including training materials, samples, product testers- Led the development and execution of a comprehensive 360° anti-counterfeit campaign, encompassing a locally produced YouTube advertisement, a dedicated retailer locator microsite, unique QR codes for retailers with integrated advocacy and digital support, and a robust communication strategy.- Maintained a strategic and profitable product portfolio, ensuring margin accretion and adapting to evolving market dynamics. Show less