Experience

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  Pt bni securities

  Jun 2012 - Aug 2012

  Internship research assistant, research department
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  Godrej consumer products limited

  Aug 2014 - Apr 2017

  -To create category review based on the shopper understanding of Household Insecticide, Air Freshener and Wet Tissue categories in the Hypermarket, Supermarket, Minimarket, top 5 Key Accounts and by (GT) sales areas. -To formulate Customer Marketing Plan of Household Insecticide, Air Freshener and Wet Tissue categories in the MT> Channel. Updated once every year. -To monitor the execution of promotion and analyze the post promo evaluation of each big ticket items.-To work together with Category Manager in handling specific channel category thought leadership initiatives, i.e. captaincy, planogram and customer profitability evaluation. -To work together with Marketing and Brand Managers in formulating the Brand Marketing Plan to identify the national goals (1 – 5 years), key issues & opportunities, jobs to be done, measurable objectives and marketing activity (guidelines) for each brands in the MT channel. -To work together with the SPG department in managing the competitors activity response promptly. And To create an in store activation plan and activity calendar-Post promo evaluation of the big ticket items. To give recommendation to NKAM MT & GT.-Strategic activation and promotion idea generation based on shopper insight-In store activation evaluation, incl. competitors activation evaluation/response. To create input for Channel Heads-Sales infrastructure project based on MIS and macro BPS data-Sales planning and coverage expansion; to work together with Sales Operational teamNPD review and evaluation Show less Business Orientation:- Knowing the vision and strategy of the organization & the function- Knowing and understanding trends in the industry- Understanding competitor's product, their infield selling strategy and its impacts on salesSales Planning, Execution and Analysis:- Capturing, analyzing and using data to understand and plan market strategies- Understanding local markets, competing brands, brand value and portfolio distribution in local areas- Effectively achieving sales numbers as per plansAchievement Orientation:- Taking ownership of sales targets- Being change oriented and able to quickly adapt to changing situationsPeople Management:- Communicating effectively and establishing working relations with stores & salesmen- Effectively coaching Salesmen and charting out a vision for them Show less

  • Channel Development Executive

    Apr 2015 - Apr 2017

  • Management Trainee Godrej Indonesia - PT Megasari Makmur

    Aug 2014 - Mar 2015
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  Samsung electronics indonesia

  May 2017 - May 2018

  Retail marketing

  Encompasses all forms of sales, products & promotion strategies for Consumer Electronics - Home Appliance business as well as managing established, strong & loyal customer through market & in-store based perspective.

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  Energizer holdings

  May 2019 - now

  Brand activation manager - global marketing activation developing markets | indonesia

  Driving business growth in line with the international and regional marketing cycle plan and directions. Responsible to adapt and execute brand plans for relevant Indonesia markets and manage execution of agreed plans for DMG Cluster.