Brandon Hopkins

Brandon hopkins

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location of Brandon HopkinsGrand Blanc, Michigan, United States
Phone number of Brandon Hopkins+91 xxxx xxxxx
  • Timeline

    May 2015 - Sept 2015

    Engineer Assistant

    FEV North America, Inc.
    May 2016 - Sept 2021

    Engineer II

    Yazaki North America
    Canton, Michigan, United States
    Sept 2021 - Feb 2023

    Product Development Engineer

    Molex
    Aug 2022 - Nov 2022

    Data Fellow Volunteer

    Bluebonnet Data
    Current Company
    Feb 2023 - now

    Data Analyst - Behavior Analytics and Customer Insights

    General Motors
  • About me

    Data Analyst @ General Motors | Providing insights that drive business strategy and growth

  • Education

    • University of michigan-flint

      2011 - 2013
    • Technische universität berlin

      2014 - 2014
      Study abroad engineering
    • University of michigan

      2013 - 2016
      Bachelor’s degree mechanical engineering

      Activities and Societies: BlueLab, Woven Wind, Multi-Disciplinary Design Program, ASME, Life Cycle Assessment Workshops Energy Concentration, Program in Sustainable Engineering

  • Experience

    • Fev north america, inc.

      May 2015 - Sept 2015
      Engineer assistant

      · Delivered presentations to engineering and business stakeholders that identified faults in light-duty diesel vehicles, results were used to optimize engine calibration and reduce vehicle emissions.

    • Yazaki north america

      May 2016 - Sept 2021

      · Performed predictive analysis using engineering software to optimize component performance, resulted in the first business opportunity for Yazaki in North America to manufacture stamped & formed FAKRA cable assemblies.

      • Engineer II

        Feb 2019 - Sept 2021
      • Engineer I

        May 2016 - Feb 2019
    • Molex

      Sept 2021 - Feb 2023
      Product development engineer

      · Developed business unit dashboards that tracked project status, timing, and KPI’s which improved overall business unit performance and efficiency.· Facilitated a pilot program for company-wide transition to new DFMEA software, led cross-functional implementation efforts and automated a report that tracked project activities and status.

    • Bluebonnet data

      Aug 2022 - Nov 2022
      Data fellow volunteer

      · Provided insight via data analysis to better inform political organizations, including obtaining municipality data, cleaning/auditing voter data, and querying voter data via SQL· Learned political domain knowledge, including how civic organizations operate and how census and demographic data can be used to increase voter turnout and impact elections

    • General motors

      Feb 2023 - now
      Data analyst - behavior analytics and customer insights

      · Created automated dashboards to monitor customer engagement with digital products and drive product growth, resulting in a 30% increase in mobile app monthly active users, a 21% increase in onboarding engagement, and a 13% increase in mobile onboarding purchases.· Established consistent data governance, defined KPI’s across multiple websites/experiences, and developed dashboards to monitor and report health of the Account and eCommerce sites, which generate over $1.9M in revenue each month, to leadership teams.· Analyzed the customer journey and behaviors of over 200K new customers each month, and shared findings on digital engagement, customer pain points, and customer satisfaction / NPS with product team stakeholders to improve the onboarding and overall customer experience.· Developed a dashboard to bring visibility to business and product team leaders that mobile onboarding OnStar purchases generated over $50K per month. Baseline revenue reporting for that specific digital product was previously nonexistent.· Created a metric for identifying and quantifying “lost” customers in the web experience, monitored the metric over time and collaborated with web design teams to implement A/B tests and design changes to improve the usability of the site. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Data Fellow

      Issued by Bluebonnet Data on Aug 2022
      Bluebonnet DataAssociated with Brandon Hopkins
    • Volunteer

      Issued by UBELONG on Jan 2013
      UBELONGAssociated with Brandon Hopkins
    • GM Cares Volunteer

      Issued by General Motors on Sept 2023
      General MotorsAssociated with Brandon Hopkins