Daphne Wu

Experience

• 

  JIA YNG BRACUP

  May 2021 - Aug 2022

  Project Manager

  ▪ Created a KPI dashboard in Excel using CRM, ERP and SCM data, enabling efficient decision-making by leadership▪ Oversaw end-to-end delivery of 10+ projects across procurement, production, and packaging, documenting workflow and timelines, resulting in 95% on-time delivery▪ Drilled down on problematic processes and factors through root cause analysis in Excel and proposed solutions to address bottlenecks, decreasing lead time by 14%

• 

  JIA YNG BRACUP

  Dec 2022 - Dec 2023

  Business Analyst

  ▪ Developed a cost/benefit dashboard in Tableau, analyzed CRM and financial databases using SQL, and forecasted cost and revenue through time series analysis, leading to a 7% increase in ROI▪ Investigated supply chain datasets by utilizing exploratory data analysis in Python, diagnosing discrepancies with a focus on overall data integrity, accuracy, completeness and consistency▪ Presented data-backed budget and resource allocation plans to finance, sales, and production teams, resulting in profit margin increase of 5% Show less

• 

  Taelor

  Apr 2024 - Jul 2024

  Business Analyst

  ▪ Proposed conversion optimization initiatives for e-commerce platform to executive leadership by analyzing customer behaviors, marketing campaigns, digital channels with Google Analytics, leading to a 3% increase in conversion rate▪ Designed personalized offerings for segments of user base by identifying trend of customer engagement in Excel and Python to evaluate customer characteristics and lifetime value, resulting in a 7% increase in retention rate▪ Developed and maintained report and visualizations to showcase marketing KPIs and metrics to marketing team, providing tailored recommendations to enhance user engagement and strategic decision-making Show less

• 

  Camping World

  Jul 2024 - now

  Inventory Analyst