Experience

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  Ifm efector

  May 2000 - Mar 2004

  Marketing analyst

  Assisted sales and management team in identifying key leads and marketing opportunities within OEM and product manufacturing areas.

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  Thomas advertising

  Mar 2004 - Mar 2007

  Account executive

  Began as an Account Coordinator and quickly escalated to Account Executive status. Provided management support and lead day-to-day client communication for agency's leading client - GMAC Mortgage - as well as some additional smaller, more local clientele in the banking and law industries.

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  Circa healthcare

  Mar 2007 - Oct 2015

  Marketing operations manager

  Marketing Operations Manager (April 2015 – October 2015)Account Supervisor (August 2012 – October 2015)Senior Account Executive (March 2009 – August 2012)Account Executive (March 2007 – March 2009)• Assisted in driving strategic direction and internal improvements for the agency as a member of the agency’s management council.• Managed a team of 3 full-time project managers to ensure process efficiencies, budget accountabilities, and effective team communication and workflow.• Cultivated and managed positive and productive day-to-day relationships with multiple clients, both nationally and internationally.• Regularly developed and presented strategic marketing communication plans, programs, and initiatives to further client brands and secure profitable business opportunities for the agencyo Played an integral role in the planning and execution of a product launch that required creating a new market; exceeded 12-month sales and occupancy goals within the first 6 months.o Lead an annual goodwill program, which in its first year fulfilled its donation commitment in one-third of the expected timeframe and increased brand sales by over 30%.o Lead strategic planning for a product where market share increased from 38% to 57% over the first 2 years of involvement; the product was then removed from the market due to manufacturing issues and has recently been reintroduced to the market with plans for expansion.o Collaborated with multiple country managers to plan and execute a campaign toolkit for global launch of the first veterinary insulin pen.• Effectively lead creative team in surpassing client expectations in planning, delivery, timelines, budgets, and analytics, while fostering a positive collaborative work environment. Show less

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  Chester county intermediate unit

  Oct 2015 - now

  • Direct the ongoing evaluation of programs within assignment and ensure high quality communications, marketing and educational programs for students. - Led the operational design, development and implementation of the CCIU's PennDOT-approved third party driver testing centers.• Make proposals for new initiatives and directives as appropriate under changing policy and philosophies at the state and local levels and facilitate program enhancement using collaborative methods. - Initiated the state-approval process and led the associated development and implementation of the CCIU's school board director training as mandated by Act 55 of 2017 and Act 18 of 2019. - Led the countywide HR recruiting campaign during the 2022-24 school years involving collaboration across HR and communication leaders from all 12 Chester County school districts. • Oversee CCIU marketing and community engagement department. Evaluate staff performance and provide feedback that leads to positive changes in performance.• Provide legislative, government relations, and communications consultation to the CCIU and member school districts. - Three-time national conference speaker for the National School Public Relations Association (NSPRA) on the topic of branding, 2020 recipient of NSPRA's prestigious Gold Medallion award for my team's work on branding the CCIU's Technical College High Schools (career & technical schools), and 2023 and 2024 recipient of NSPRA's Golden Achievement award for leadership of the countywide recruitment campaign and leadership of Cheltenham School District branding. - Designed the framework and associated process for CCIU-led communication audits of area districts and intermediate units.• Served as Secretary of the CCIU Diversity, Equity & Inclusion Committee, as well as assisted in planning and facilitating the Chester County Diversity, Equity & Inclusion Network. Show less • Strategically positioned and marketed CCIU products and services to meet program objectives.o Led brand workshops for multiple divisions and programs within the CCIU, including the Brandywine Virtual Academy and Technical College High School, to better establish essence, personality, positioning, promise and key messages. Workshops have resulted in more effective and consistent presentation of the programs and multiple referrals to external organizations.o Regularly participated in and managed collaborative initiatives including cross-divisional internal projects such as the CCIU Leadership Development Program, educational agency partnered marketing such as the launch of Therapy Connect with IU13 and business partnerships such as the first ever Advanced Manufacturing Premier.• Established, administered and evaluated programs for targeting, recruiting and retaining students for CCIU schools and programs.o Applications for the Technical College High School increased by up to 30% year-over-year and applications for the Practical Nursing Program increased close to 60% year-over-year once recommended marketing plans were implemented.• Supervised marketing and admissions staff (three employees), as well as mentored aligned communications staff (six employees).• Consistently recommended to play a role in IU-wide leadership initiatives including CCIU Leadership Development Program, Administrative Assistant STAR training and CCIU Superintendent Searches. Show less

  • Assistant Director, Communications & Learning Solutions

    Apr 2018 - now

  • Marketing & Admissions Manager

    Oct 2015 - Apr 2018