Experience

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  Shine

  Sept 2007 - Sept 2008

  Project co-ordinator

  I assisted in establishing in a charity within the Bournemouth area to work with teenage girls within schools, youth clubs, estates and any other area of need. The aim of this was to educate them on Self Esteem and the value of each individual.- Volunteer Management - Management of ateam of 30 individuals, co-ordinating rotas, appraisals and recruitment. - Literature Design - I produced a variety of Marketing literature for Shine including print and email newsletters, dvd promotions, brochures and flyers. - Communication amongst various stakeholders (MPs, Headteachers, school children) - As a charity we regularly held presentations amongst all stakeholders - pitching the charity, as well as presenting our KPI's and achieved outcomes. - Project Management- Video Animation- Event Management Show less

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  Bournemouth symphony orchestra

  May 2010 - Nov 2011

  Marketing & press officer

  I worked on an ad-hoc basis at the Bournemouth Symphony Orchestra between these dates, co-ordinating Marketing and Press requirements. My responsibilities included:- Press Management - Monitoring the local and national press, identifying relevant news stories; liaising with local publications for press releases and photo opportunities.- Brand Development - Implementing Social Networking Tools within the charity, as well as assisting in developing the BSO brand amongst local consumers. - Marketing Literature - Proofreading, designing flyers, posters and communications to be distributed amongst internal stakeholders. - Customer Relations - Providing face to face contact at regular concerts, answering queries and any complaints that may arise.- Bookings - Co-ordinating bookings and payments for the winter season. - Events - Organising events, such as Club K - an event designed to attract the 20 - 30yr bracket to classical music. Show less

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  Health-on-line

  Nov 2011 - Jan 2020

  Brand & marketing manager

  Health-on-Line is a dynamic Private Medical Insurance company, looking to challenge the way the industry operates. This ethos embodies our Marketing strategy, looking to constantly use innovative technology to create a vibrant internal culture, drive customer service and ultimately acquire new leads.As a member of the Senior Management Team within Health-on-Line, my role is to implement the vision of the company throughout the Marketing department, as well as communicate and collaborate with the management within AXA PPP healthcare, our parent group. My role includes:- Management of Digital Technologies - including Web Optimisation, GA, SEO, PPC, Re-marketing, Social Media platforms and Email Marketing. - Acquisition Marketing - Working with AXA PPP healthcare to generate leads & create acquisition campaigns. - Customer Insight - Managing our customer insight tools to effectively assess our performance as a business, and help to continually optimise this through implementing effective solutions. - Brand Development - Through test and learn phases, identifying the most appropriate communications to build our brand awareness and reputation externally- Recruitment Marketing - To assist the HR department with heavy recruitment targets through fresh and challenging recruitment campaigns in the local area as well as providing ongoing support through evergreen content - Managing internal communications throughout the business- Customer Touchpoints - Managing and creating various communications to go out to consumers, as well as signing off appropriate policy documents. - Events - Managing the implementation of both internal and external events to contribute towards employee engagement and morale, including Summer Parties, Christmas Parties and Charitable Fundraising events. Experience: Creative Thinking, Study in Digital Marketing, Photoshop, InDesign, Dreamweaver, Illustrator, iMovie, After Effects, Content, Event Planning, Presentations Show less

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  Westpoint

  Jan 2013 - Aug 2014

  Festival manager

  I have been organising the Westpoint festival, attended by over 4000 people, that takes place at Exeter showground in the summer for the last year. Some of my responsibilities include: - Booking and sourcing external companies to come into the festival to take workshops for the 3000 camping delegates on site - this could be anything from zumba to circus skills - Conducting appropriate risk assessments & public liability checks to ensure the organisation is operating within a safe mechanism - On-site management of the festival zone during its 3 day operation: coordinating the technical assistance team, tent managers and stewards to ensure a smooth operation- Recruitment of tent managers and stewards- Assisting in marketing and promotional material produced Show less

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  Axa uk

  Feb 2019 - Jan 2020

  Axa uk & ireland 2020 strategy group

  Selected to sit as part of a team of 20 across AXA UK to work alongside the AXA Executive team to help develop and shape the strategy for AXA UK & Ireland beyond 2020.

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  Axa health

  Jan 2020 - now

  The healthcare market is rapidly changing, consumer needs are evolving, technology is becoming more prevalent and yet still there are healthcare needs currently not being met. My role on the Leadership team of New Proposition Development is to represent the customer - to ensure we are designing products in an agile way that solve current consumer challenges, to create a seamless customer journey that exceeds expectations, and ultimately to ensure our product and marketing strategy positions us as a leader within our market.Key Responsibilities include:- Conducting ongoing qual and quant customer insight - Oversight of all product testing, ensuring key themes are translated into product design- Service led design - Customer Experience journey throughout new product- including branding and copy development - Responding to feedback, iterating designs and creating new features - Using competitive and market trends to inform future product design- Collaborating with business stakeholders to define and communicate product development roadmaps and priorities- Prioritising delivery of product features through the backlog to ensure work can be delivered iteratively- Management reporting - Internal communications to wider business on project progress - Overseeing engagement strategy to re-engage consumers with AXA Health services - Working within an agile framework Show less

  • Digital Product Lead: Claims

    Nov 2023 - now

  • Head of Digital Propositions

    Dec 2021 - now

  • UX & Marketing Manager, New Propositions

    Jan 2020 - Nov 2022