
Timeline
About me
Senior Propositions Manager at Vodafone
Education

Royal grammar school guildford
2003 - 2010A level art, maths, spanish a*, a*, a
University of nottingham
2010 - 2013Bachelor's degree management studies 1st classActivities and Societies: Nottingham University Boat Club, Students in Free Enterprise, Nottingham University Bizsoc Strategic Management, Advertising & Marketing Communications and Marketing Strategy.
Experience

Quench cycles
Nov 2009 - Sept 2011Team member
Goose communications
Jun 2013 - Jul 2013Silverstone classic team memberFor three consecutive years I was employed by Goose Communications to work on the Silverstone Classic event, the world’s biggest classic motor racing festival.

Perform
Sept 2013 - Aug 2014Commercial graduateCompleted three placements in different divisions of the sports digital media company, providing me with experience of Agile product development, marketing and account management in a fast paced environment.- Product owner for the delivery of online products for Goal.com, the world’s most popular football journalism website with 60 million users, including the FIFA World Cup 2014 section and a new Transfer section reaching a record 50 million unique users in January 2014.- Led a team to deliver designs and prototypes to support global sponsorship pitches to brands including Sony, Puma and Hyundai.- Developed digital products for PERFORM clients including delivering a suite of sports widgets for The Times in South Africa.- Responsible for pitching and integrating ePlayer, a VOD platform reaching over 120m users a month, on to some of the world’s biggest publisher sites including a full integration on to the Daily Mail’s sports section. Show less

Tesco mobile
Sept 2014 - Apr 2017Responsible for the end-to-end ownership of key strategic propositions, capability and customer experience improvements. Led insight gathering activities, business requirement capturing, business case approval up to CEO Board Level and customer experience improvements to ensure that Tesco Mobile maintained their position as number one in the industry for customer satisfaction.- Delivered the capability for customers to collect their pay monthly mobile order from one of the 2,600 Click+Collect location in Tesco stores.- Commercial lead for the development of 'Recommend a Friend' capability, leveraging customer advocacy to drive mobile acquisition.- Defined two new insurance propositions including the integration of the product into the Family Perks proposition. Show less Key member of the Commercial team, delivering YOY profit growth and achieving market leading churn. Accountable for the business retention and revenue KPIs, as well as the delivery and launch of a new customer-centric proposition.- Defined the pay as you go strategy for 2015 through customer base insight development and stakeholder engagement, influencing the proposition roadmap and playing a key role in delivering against identified strategic priorities.- Led a multi-disciplinary team to develop and launch Rocket Packs, a new pay as you go proposition.- Launched new programmes of work leading to record bundle sales, introduced a pay as you go to pay monthly migration initiative and created an in-store revenue stimulation programme, leveraging Tesco Mobile’s relationship with the wider Tesco estate and Clubcard loyalty scheme.- Led acquisition campaigns and incentives through multiple channels to support key trading periods. Show less
Customer Experience & Propositions Manager
Jun 2016 - Apr 2017Commercial Manager - Revenue & Retention
Sept 2014 - Jun 2016

Bt
Apr 2017 - Jan 2020Senior propositions manager - bt mobile roadmapDefinition and delivery of the longer term (1-5 year) mobile propositional roadmap for the BT brand, as well as the overall propositional strategy for BT Mobile.Commercial owner for some of the key mobile proposition and product initiatives and launches across the business including the launch of 5G for the BT brand.

Vodafone
Jan 2020 - now- Launched Vodafone EVO, a transformation of Vodafone's pay monthly handset offering combining device financing, trade-in and flexible upgrades.- Defined and launched Vodafone's premium pay monthly airtime portfolio (Xtra Plans).- Owned the proposition strategy for iPhone and Samsung flagship device launches.
Senior Propositions Manager - New Business Development
Sept 2022 - nowPropositions Lead - PAYM Handsets
Jan 2020 - Sept 2022
Licenses & Certifications

Sql server database querying
Ptr associates ltd.Aug 2015- View certificate

Certified scrum product owner
Scrum allianceFeb 2017
Languages
- enEnglish
- spSpanish
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