Naomi N. Igwe

Naomi n. igwe

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  • Timeline

    Jul 2009 - Oct 2011

    Sales and Marketing Executive

    CHAMS PLC
    Jan 2012 - Mar 2012

    Retail Development Manager

    Diageo
    Apr 2012 - Sept 2015

    Field Sales Manager

    Nestle Nigeria Plc
    Current Company
    Sept 2015 - now

    Regional Commercial Capability Manager

    PZ Cussons
    Lagos/West Regions
  • About me

    Regional Commercial Capability Manager at PZ Cussons

  • Education

    • University of agriculture, abeokuta

      2003 - 2007
      Second class upper chemistry

      Best graduating Female student of the department of Chemistry 2006/2007 academic session.

  • Experience

    • Chams plc

      Jul 2009 - Oct 2011
      Sales and marketing executive

       Interprets and executes Marketing plans, advertizing and media strategy  Deliver viable products growth and profitability  Coordinates/facilitates all aspects of product management initiatives Determines the research needs of the business and coordinates all research  Execute and maintain profitable relationship with all customers and stakeholders  Manages consumer behavior and industry relations  Provides adequate platform for accountability within the teamDevelop and maintain channel partner scheme Show less

    • Diageo

      Jan 2012 - Mar 2012
      Retail development manager

      • Manage and achieve sales volume, value targets and KPI targets (Distribution & Visibility) within outlets• Drive the highest standards of executional excellence through the implementation of brand outlet specific growth drivers, business plans, trading term compliance & category management• Implementation of customised visibility solutions per target outlet (POS, Menu design/printing, bar branding solutions and back of bar displays)• Build long term brand relationships with key influencers (bar owners/bar staff/popular personalities) Show less

    • Nestle nigeria plc

      Apr 2012 - Sept 2015
      Field sales manager

      • Ensure distributor operates within the assigned territory and sell at recommended prices• Develop strategy and plans for assigned distributors in order to achieve set targets.• Ensure product availability, visibility and availability in all relevant outlets• Ensure Route plan and call frequency are strictly adhered to by secondary sales force.• Communicate cycle objectives and merchandising priorities to all operational Field Sales Force promptly.• Use of merchandising tools to maximise sales.• Ensure effective deployment and use of POS Material • Manage Sell Out activities in assigned territory. • Manage Recruitment and Selection of Distributor’s Sales Force.• Manage relationships between retailers, wholesalers, distributors and Company• Ensure and Manage the required resources for effective coverage of assigned area as per agreed coverage strategy• Implement cycle objectives/priorities for the assigned Sales Area/territory.• Achieve sell –out target (volume and value) of the territory as agreed • Manage Distributor sales infrastructures and resources• Develop & Update the Territory coverage plan• Achieve Numeric Distribution/weighted distribution of all SKUs’ in the assigned territory.• Optimise Shelf presence according to merchandising guideline in relevant outlet • Implement trade related activities: Promos, new product launch and re-launch Show less

    • Pz cussons

      Sept 2015 - now

      • Managing and executing RTM and active distributor development strategy – AD selection process, infrastructure development, sales and back-office staff development, financial investment management and channels development.• Mapping of white-spots and working with regional teams to develop strategies to close gaps thereby growing distribution, visibility and volume of focus brand regionally.• Deliver the PZ Way of Selling, License to Win curriculum, enable relevant programs and new processes to ensure that commercial capabilities of PZC and Distributor sales teams are developed to win in the market place.• Deliver in field coaching to embed the PZ Way of Selling, License to Win Curriculum.• Own the TSM/ASM induction, content and deployment to ensure all new recruits are set - up for success with the right tools, skills and capabilities.• Regionally deploy the PZC Nigeria Accreditation program. • Managing of sales capability budget and execution of training programs.• Member of the global commercial capability network to encourage the transfer of learning across markets and drive best practice.• Manage the tracking of key performance indicators through the commercial and capability scorecard to control and measure the overall performance at a regional level.• Ensure adherence to all company principles policies and values including trade policy, safety and health policies etc.• Developing field sales and distributor manager’s capability to win with customers and consumers by deploying and embedding world class sales standards, tools and processes, as well as driving a winning culture with the sales team. Show less • Formulate strategies and action plans to maximize sales within area• Ensure achievement of area and regional target, aligning with company sales policies and strategies• Manage, coach and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met• Manage Sales team to ensure targets are delivered through people management, performance review, reward and individual recognition• Recruit new staff into team focusing on strong sales competencies and ensure that they perform well through coaching and monitoring skill• Conduct monthly sales and business reviews with distributors to evaluate Sales performance• End to end management of distributor development activities• Trade term management (analysis of value chain impact: Key accounts, marketing agencies, distributors, wholesalers and retailers)• Monitor, ensure adherence and update distributor management tools: JBP, wholesaler and retailer database etc.• Collate and analyze Business Health Check, conduct spot checks and recommend corrective measures• Deploy and ensure world class tools and standards are adhered to: structured calls, DRAR, outlet call cards, journey/route plan etc.• Coach distributor organization on standards, tools and processes for greater effectiveness• Deliver Passion To Sell classroom and in-field training to improve selling and JP capabilities of distributor sales team• Provide stakeholder support with key customers and account teams in the area of assortment optimization, planogram development and administration. • Provide support to Territory manager (Direct Reports) in monitoring and analyzing retailmargins and customer profitability. Show less

      • Regional Commercial Capability Manager

        Nov 2016 - now
      • Area Sales Manager

        Sept 2015 - Oct 2016
  • Licenses & Certifications

    • Distributor management best practice

    • Coaching and accompaniment

      Pz cussons
      May 2016
    • Field sales management best practice

      Pz cussons
      Mar 2016