Experience

• 

  Schuitema

  Oct 2005 - Jun 2006

  Assistant buyer
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  Ahold

  Jul 2006 - Jan 2009

  Launching my career alongside top-tier professionals: engaging in a comprehensive two-and-a-half-year development program that provided me with opportunities to deepen commercial and operational retail expertise within an international setting, while focussing on personal growth and effectiveness. Supporting the Store Manager in overseeing store operations to achieve the overarching objectives of the store, including sales targets, customer satisfaction, and employee satisfaction. Playing a pivotal role in the transformation of the Albert Heijn supermarket from the Breakthrough 1 to Breakthrough 2 concept, as part of the pilot store initiative. In charge of managing the margin and sales performance of nine categories, which include Confectionery, Household, and Cleaning products, across all Etos drugstores. Cultivating and maintaining strong relationships with various A-brand suppliers, including Procter & Gamble, Unilever, and Reckitt Benckiser.

  • Ahold Management Trainee

    Jul 2006 - Jan 2009

  • Assistant Store Manager Albert Heijn

    Jul 2007 - Jul 2008

  • Category Manager Etos

    Jul 2006 - Jul 2007
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  The giant company

  Jul 2008 - Jan 2009

  Management trainee department merchandising services

  Utilizing data and analytics to enhance decision-making in store management: developing and deploying a sales optimization model for the existing Giant Foodstores Superstores, focused on optimizing space allocation within the store. Additionally, contributing to a similar initiative for Stop 'n Shop in Boston, MA, USA.

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  Albert heijn

  Jan 2009 - Sept 2010

  Format differentiation manager

  Connecting big data with commercial store impact: development and implementation of Albert Heijn's format differentiation strategy to better align with local consumer preferences, thereby accelerating identical sales growth. Leading decision-making processes regarding category and assortment space allocation, as well as store concept elements, utilizing statistical modelling and leveraging various data sources, including loyalty card data.

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  Ahold europe

  Sept 2010 - Dec 2011

  Category manager

  Operating with a start-up mentality and fostering innovation while focusing on geographical expansion: part of the special team preparing for the launch of the inaugural Albert Heijn store in the Belgian market (Brasschaat, March 2011), which has since grown to encompass over 80 stores. Tailoring the assortment to cater to Belgian preferences, particularly those of Flemish customers, by curating specific Belgian products, including Private Label offerings. Overseeing a diverse range of fresh categories, such as bakery and deli/cheese.Launching the first Albert Heijn to Go store in the German market, located in Düsseldorf. Leading the establishment of comprehensive merchandising guidelines and principles for pricing, presentation, and promotion specific to the new store format. Additionally, overseeing the assortment selection for both the German and Dutch markets across all categories in the new format, including fresh salads, bake-off items, sandwiches, beverages (both fresh and non-fresh), alcoholic beverages, and impulse/confectionery products. Show less

• 

  Ahold czech republic, a.s.

  Dec 2011 - Jun 2013

  Format concept developer

  Overseeing the concept development of the Albert ONE Compact Hypermarket (approximately 3,200 m2) and the Albert ONE+ Hypermarket (approximately 5,500 m2) tailored for the Czech market. Leading the development and execution of nine pilot stores in 2012 and facilitating the transition of this concept into the rollout phase. Key responsibilities involve translating consumer behavior and insights into store layout, merchandising strategies, and design principles.

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  Gall & gall

  Jun 2013 - Mar 2016

  Lead category manager wines

  Commercial responsibility for the wine category at Gall & Gall, including sparkling and fortified wines. Serving as a key member of the Commercial Management Team (CMT) and overseeing a team of four members. Responsibilities encompassed implementing category strategy, driving category sales, optimizing profitability, and managing supplier funding.

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  Etos

  Mar 2016 - Aug 2017

  Lead category manager personal care & baby

  Commercial responsibility for A-brand supplier partnerships: serving as a member of the Commercial Management team (CMT) at Etos. Responsible for all Personal Care categories, including Oral Care and Baby Care. Directly managing a team of 10 Category Managers and Commercial Assistants. Accountable for achieving an annual sales turnover of €230 million. Serving as the primary point of contact within the commercial organization for several A-brand manufacturers, including Procter & Gamble, Unilever, Beiersdorf, and GlaxoSmithKline (GSK). Show less

• 

  Colgate-palmolive

  Aug 2017 - now

  Driving business impact in a transforming international organization: leading the German Retail Marketing country team of 22 members, driving insight-driven shopper marketing solutions for innovations and customer collaboration. Overseeing the implementation of Consumer Marketing's activity grid and optimizing the Go-to-Market process for new products. With a dedicated focus on driving Share of Market Growth and brand expansion in Oral Care, Personal Care, and Home Care.Additionally, leading fundamental organizational transformations to establish a Consumer Experience team. Managing strategic pricing and Revenue Growth Management (RGM) initiatives across Germany, Austria, and Switzerland. Implementing business analytics tools to enhance decision-making processes. Show less Leading a cross-country team spanning Belgium and the Netherlands, comprising 14 members, dedicated to developing insight-driven shopper marketing solutions for RE Innovation and Customer Collaboration. Our aim is to bolster volume, market share, and category growth for Colgate's business. In my role, I oversee Shopper Marketing activation and touch point expertise across all categories (Oral Care, Personal Care, Home Care) and brands in both Belgium and the Netherlands. I am responsible for implementing the activity grid and executing new product Go-to-Market strategies developed by Consumer Marketing. Additionally, I play a pivotal role in devising RE strategies and 5P's (Product, Price, Place, Promotion, and People) based on Category and Brand Strategies, informed by robust RE, shopper, and customer insights. Show less

  • Commercial Lead | Director Customer Development Austria

    Oct 2024 - now

  • Marketing Director Personal & Home Care & Strategic Pricing Central Europe West (DACH)

    Jun 2023 - Sept 2024

  • Head of Retail Marketing Germany

    Feb 2021 - May 2023

  • Retail Marketing Team Leader Benelux

    Mar 2019 - Jan 2021

  • Senior Retail Environment and Retail Category Development Manager Benelux

    May 2018 - Feb 2019

  • Senior Retail Category Development Manager Netherlands

    Aug 2017 - Apr 2018