Experience

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  Futurelex limited

  Jun 2014 - Jun 2014

  Research assistant

  Involved in delegate marketing for the project The Future of Law Summit, the major new event launched by The Global Legal Post, to assist Marketing Director in researching and marketing to prospects who might be interested in attending the event as paying delegates; to promote to law firms and company lawyers in countries outside of the UK.

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  Henley media group

  Jul 2014 - Aug 2014

  Pr & communication intern

  Involved in The 2nd annual AIDF Food Security Summit (Asia), a major event of Aid and International Development Forum, to assist Head of Marketing in building partnerships with organisations and media agencies, negotiating the contracts, and social media marketing. The event is the most influential gathering for regional governments, NGOs, UN and intergovernmental agencies, development banks and private sector companies to discuss important issues facing food security in Agriculture and Nutrition.Partnership strategy: cold call to potential partners, negotiate to build partnership, manage agreements signing processMedia strategy: increased 1/4 followers within 2 weeks, manage brand reputation Show less

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  Newcastle university business school

  Aug 2014 - Jan 2015

  Peer mentor

  A volunteer job aiming to help the freshmen to orient themselves to university life. - All mentors were selected by the scheme leader (top 3% of all candidates)- I arranged an initial meeting in Induction Week and provide support / feedback to mentees when they need any help.

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  Ogilvy

  Jun 2015 - Aug 2015

  Digital strategy intern

  Project 1: New product launch strategy and implementation plan for a local leading cosmetic group;- Investigated potential distribution channels for a new skincare product; prepared for the launch of the sales channel on Tmall.com; assessed the market potential, growth trend and competitive landscape as an e-commerce merchant in the skincare industry;Project 2: Go-to-market Strategy for a new product for a global leading restaurant group;- Involved in marketing strategy work for the new product promotion; drafted and pitched the go-to-market campaign to the client alongside Business Manager and gained client’s buy-in (¥ 300k); gained insights into marketing and sales in FMCG sector Show less

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  L.e.k. consulting

  Feb 2016 - Feb 2016

  Workshops & mentorship

  Training Session 1: Best practice tips on case interviews Training Session 2: High impact communication - improved data science communication skillsTraining Session 3: Primary research & life in consulting

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  Ab inbev

  Apr 2016 - Jul 2016

  Designed Route-to-Market strategy for AB InBev UK to improve market share- Conducted primary research including 120+ in-depth interviews with bar managers around central London to gain understanding of outlet’s issues, and 1500+ surveys to target customers to investigate consumer behaviours within 4 weeks;- Conducted secondary research including data analysis and market analysis, developed segmentation and channel strategies; - Delivered a 60-page report and a 40-page PPT to mid-level managers, and got invited to present to the whole on-trade department Show less

  • External Consultant

    May 2016 - Jul 2016

  • Champion in Corona Brand Challenge 2016

    Apr 2016 - May 2016
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  Eurogroup consulting

  Jun 2016 - Jul 2016

  Champion in nextcontinent business innovation challenge

  - 1st place of 3 finalist European teams- Held by NextContinent and Eurogroup Consulting; First round presentation in Madrid, final round Hackthon in Paris

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  Imperial consulting group

  Jul 2016 - Sept 2016

  Associate (analyst)

  Client-facing consulting projectReceived mentorship from the L.E.K. London office

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  Oc&c strategy consultants

  Jul 2016 - Jul 2016

  Oc&c women in business workshop

  Training Session 1: Case analysis & problem solvingTraining Session 2: Presentation Writing and Presenting & Careers in Consulting

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  Shenzhen stock exchange

  Jun 2017 - Dec 2017

  Research analyst

  Strategic Planning at Research Institute under President Office

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  Ibm

  Apr 2018 - now

  Strategy consultant

  Global Business ServicesDigital Strategy 2018 Manager's Choice Award