
Timeline
About me
SiC Global Demand Planner at onsemi
Education

Thunderbird school of global management
2021 - 2023Master of global management global management - global business (stem certified)
Arizona state university
2017 - 2017Summer program fleischer scholars programFleischer Scholars Summer program provides deserving sophomores and juniors graduating from Arizona high schools in 2017 a great opportunity to earn college credit, receive a laptop, dive into entrepreneurship and discover potential career paths and beyond.

W. p. carey school of business – arizona state university
2017 - 2021Bachelor of science - bs marketing (digital and integrated maketing communications)
Singapore management university
2020 - 2020Exchange program international business, customer behavior, and advertising
Experience

Arizona state university
Jun 2018 - Aug 2018Student verifier- Analyzed over 50+ confidential documents daily, including incoming students' personal information to determine admissions and scholarships. - Organized and filed over 30+ documents into appropriate computer systems for the Financial Aid department to future determine students' qualifications.

Ef english first
Apr 2021 - Aug 2021English teacher candidate- tefl teacher- Engaged in TEFL course training- Showed time-management skills with courses, planning and sample lessons

Cinnabon
May 2021 - Nov 2021Cinnabon crew member- Served 150+ customers daily with purchases, answering customer questions, clarified product offerings, and prices. - Provided high-quality customer service during cash and card transactions with 100% accuracy and efficiency. - Maintained high standards of customer service during high-volume, fast-paced operations.

Sandra day o’connor college of law at arizona state university
Aug 2021 - Mar 2022Career services office assistant- Provided administrative support to the Career Services team, assisted students with resume and cover letter building, and organized and executed career fairs and networking events to connect students with potential employers.- Update the database of students, employers, contacts, alumnus, and job opportunities.

Thunderbird school of global management
Oct 2021 - Dec 2021Graduate service assistant - teaching assistantGSA for Global Brand Management (TGM559) - Assist Professor with assignments grading, communication between students and Professor.- Distribution of announcements to students from Professor - Answer any general questions students have on assignments, projects, and final exam.

The scott resort & spa
Mar 2022 - Jun 2022Spa coordinator- Manage all voice and front desk customer engagements through scheduling and final payment check out while solicit customer feedback and resolve any issues- Generate additional spa service sales through customer engagements and provide customer spa tours them around the facility, ensuring high customer satisfaction

Onsemi
Jun 2022 - now- Utilized QlikView to analyze data and produce weekly reports to optimize wafer production in major factories, supporting the organization's capacity and production goals- Assisted in the development and launch of new products, conducted market research, and collaborated with cross-functional teams. - Collaborated with global and regional partners to review and revamp the onboarding process for the department
SiC Global Demand Planner
Jan 2024 - nowBusiness Unit Planning Manager
Jul 2023 - Jan 2024New Products and Business Unit Planning Intern
Jun 2022 - Jun 2023

The producers group, llc.
Aug 2022 - Dec 2022Student global strategy consultant- Worked collaboratively with a 6-person consulting team to perform qualitative and quantitative analyses and staged attendance and financial forecasts for an international client who is a premier provider of production and design services for destination attractions worldwide.- Analyzed 5 years of historical data related to the travel, tourism, and the attraction industry in Dubai to develop and shape a partnership strategy and marketing strategy to support the launch of an upcoming - Traveled to various competitor attractions within Dubai and Abu Dhabi to collect primary market research concerning customer personas and competitor’s marketing strategy. - Conducted focus groups, surveys, and data analysis to create personalized marketing strategies targeted to each of our customer personas, allowing us to implement higher growth rates of between 5-10% within our financial models. - Engineered a dynamic and real-time decision making workflow tool that captures attendance and financial forecasts based on various factors that impact seasonality within the Dubai attraction market.- Directed discussions between executives and subject matter experts to establish a customer and business journey that will lead to increasing foot traffic and revenues for the attraction by 5-10% year over year. - Provided cost estimates for various components of our marketing strategy, and delineated packages and optional strategies for the attraction which include partnering with lead tour operators, hotels, and schools to apply seasonal promotional and discounts, leading to maximum occupancy of the client’s attraction daily.- Researched and provided cost-effective solutions and recommendations to the CEO and founding partners, ultimately leading to client satisfaction of achieving an implementable solution regarding the attraction’s governmental mandate of becoming the top 3 attractions in Dubai. Show less
Licenses & Certifications

Inbound marketing
HubspotOct 2022
Fundamentals of digital marketing
GoogleNov 2020
Certificate of appreciation
Arizona state universityJun 2018
Content marketing
Hubspot academyNov 2020
Honors & Awards
- Awarded to Rachel ChengDean's List Award Amy Ostrom Apr 2021 Nominations for this honor are made by the University. The Award is awarded to students who enroll in 12 or more credit hours and earned a grade point average of 3.5 of higher for the semester.
- Awarded to Rachel ChengDean’s List Award Amy L. Ostrom Jan 2021 Dean's List recognition is awarded to students who were enrolled in 12 or more credit hours and earned a grade point average of 3.5 or higher for the semester.
- Awarded to Rachel ChengNew American University Scholar - Provost's Award Arizona State University Aug 2019 Student scholarship awarded to the top academic students at Arizona State University.
Volunteer Experience
2022 Student Government Marketing Campaign Lead
Issued by Thunderbird School of Global Management on Aug 2021
Associated with Rachel ChengProjects Team
Issued by Epic Movement on Jan 2019
Associated with Rachel ChengWelcome Team
Issued by Epic Movement on Aug 2018
Associated with Rachel Cheng
Languages
- chChinese
- caCantonese
- koKorean
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