Betty Chiu Chu

Betty chiu chu

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location of Betty Chiu ChuSão Paulo, Brazil
Phone number of Betty Chiu Chu+91 xxxx xxxxx
Followers of Betty Chiu Chu678 followers
  • Timeline

    Sept 2007 - Sept 2009

    Intern Student

    SAS
    Jan 2010 - Feb 2013

    Consumer Credit Risk Collection Lead

    Grupo Santander
    São Paulo
    Feb 2013 - Apr 2022

    Data Engineer Manager– International Operations

    GM Financial
    São Paulo, São Paulo, Brazil
    May 2022 - Sept 2024

    Expanding my confort zone

    Career Break
    Current Company
    Oct 2024 - now

    Head of Data & Linguistics

    Hand Talk
  • About me

    Head of Data | Tech Leadership | Team Leadership | AI Integration | Cloud Computing

  • Education

    • Usp - universidade de são paulo

      2006 - 2010
      Bachelor statistics
  • Experience

    • Sas

      Sept 2007 - Sept 2009
      Intern student

      During my time at university, I engaged in a dynamic part-time internship where I played a significant role in the consultant team. My primary focus was supporting projects across various companies, utilizing SAS tools extensively for data analysis and statistical modeling. I applied advanced techniques such as forecasting models, linear programming, and traditional statistical analysis to deliver actionable insights and drive informed decision-making.

    • Grupo santander

      Jan 2010 - Feb 2013

      Responsible for the second largest collection's portfolio in the organization with over 8 MM BRL outstanding balance to create collections strategies and campaigns based on customer, behavior and collection's score and segmentation to up the recoveries, decrease the roll-rates and maintain delinquency level within business plan expectations. I also managed the delinquency portfolio of employees which required creating a full programme to reabilitate employes that had dificulty managing their debts together with HR. My team was also responsible for creating monthly monitoring reports of all the strategies related to collections campaigns in multiple customer channels.As a former trainee, I also sponsored future trainee generations and coached them during their rotations in my department. Show less During a comprehensive one-year program focused on credit risk management, I gained expertise in regulatory compliance, financial analysis, and industry best practices. Rotational assignments across departments broadened my understanding of risk factors, lending practices, and client portfolios. Graduating in the top 3 of my cohort, I spearheaded a groundbreaking project: developing a mathematical model to simulate liquidity scenarios by incorporating macroeconomic metrics and Basel 3 parameters, this model became a cornerstone in delivering audit trails to the Central Bank. My contributions not only accelerated my career growth within the bank but also positioned me as a trusted leader in innovative risk management solutions. Show less

      • Consumer Credit Risk Collection Lead

        Jan 2011 - Feb 2013
      • Trainee 2010

        Jan 2010 - Dec 2010
    • Gm financial

      Feb 2013 - Apr 2022

      Expanded data strategy and transformation roles by being the translator of business requirements in data projects and provinding technical documentations to the IT ETL Development team. Working directly with Data Architects and System developers to ensure that business requirements are met or that the changes wouldn't affect the data structure and providing data assurance testing prior and during deployments.Being able to manage multiple projects across several countries and applying both technical and leadership skills to engage different departments and provide the technical view to facilitate IT's team on building a data warehouse that can deliver value to the company. Highlight of main projects: . Creation of Corporation Main Metrics for Latin America Countries (Sep-2019). Australia's data model creation and maintenance (Nov-2019). Australia Operations closing data package (Feb-2020). Brazil's consumer credit risk data (Jul-2019). Chile's consumer credit risk data mart aligned with FICO CRT module (Oct 2019). Colombia's consumer credit risk data mart aligned with FICO CRT module (Oct 2020). Mexico's consumer credit risk data mart aligned with FICO CRT module (Nov 2021) Show less As a Credit Risk representative, I was one of the key person in a project that implemented the Data Warehouse in the company that would comprehend 14 countries (Latin America & Europe). By being part of the strategic data model creation and being the main tester for credit risk data and integrating with other organizations such as pricing, crm, sales, finance and operations, I was able to deliver consistent testing of reconciliation analysis using SQL and SAS.Also was responsible for creating the Risk Data Mart for Latin America countries that would be the single source of data for Consumer Credit Risk Analysis aligned with a standardized International Operations credit rules. Continued to promote data awareness through the company by creating adoption plans and on the job working sessions where we would coach the users on how to use the data warehouse (joins, sources, data reconciliation), risk data mart and expanded the internal SAS training through the Consumer Risk organization. Show less In this role, I was responsible for creating a new Reporting structure that would support Consumer Credit Underwriting Operations. Since the company was implementing a new acquisitions system that would automate the credit decision module and create a new underwriter user-interface, the MIS Team needed to entirely modified by creating a full data structure that would support daily loads, automated old reports, create new monitoring to support daily Operation strategies and provide fast adhoc analysis to other departments such as Sales, CRM and Credit Risk.During this time, I also was a multiplier of data analytics and data awareness in the company by creating business driven and on the job programming courses using math, logic and SAS and Excel as tools.After the transformation, my team was responsible for generating over 120 dailyreports per month where numbers were reconciled and easy to access. Show less

      • Data Engineer Manager– International Operations

        Aug 2017 - Apr 2022
      • Data Strategy SME on Credit Risk – Latam & Europe

        Apr 2016 - Aug 2017
      • Consumer Retail MIS Supervisor - Brazil Operations

        Nov 2014 - Apr 2016
      • Consumer Credit Risk Specialist - Brazil Operations

        Feb 2013 - Nov 2014
    • Career break

      May 2022 - Sept 2024
      Expanding my confort zone
    • Hand talk

      Oct 2024 - now
      Head of data & linguistics

      As Head of Data & Linguistics, I lead a multidisciplinary team of experts, including data engineers, data scientists, technical artists, sign language linguists, and specialists in sign language education and culture. Together, we drive strategic initiatives such as designing scalable data pipelines, developing and maintaining AI models, creating 3D animations, interactive simulations, and related data-driven visual experiences, and fostering data-driven decision-making across the organization.My responsibilities include overseeing the integration of advanced analytics into business strategies, ensuring data quality and governance, promoting innovation through cross-functional collaboration, and mentoring team members to reach their full potential. I also advocate for inclusivity and accessibility, particularly in serving the Deaf community. Show less

  • Licenses & Certifications