
Timeline
About me
South Europe Area Marketing Skills Development Manager en British American Tobacco
Education

Universidad ceu san pablo
1999 - 2005Psicologia clinicaActivities and Societies: Grupo de trabajo en ayuda a los sindromes down Practicum 8.5. Practicas 6 meses en el Psiquiatrico de Leganes. Especialidad: Hospital de Dia, apoyo psicológico a enfermos y familiares.Practicum 8.5. Practicas 3 meses en un consultorio de psicologia adolescente. Apoyo psicológico a mujeres y hombres adolescentes.
Experience

Vodafone
Sept 2005 - Sept 2006Mkt operations granteeImplement skills trainings for the Field Force: Communication skills, Negotiation skills trainings.Coordinate the operations side of the Field Academy.Design training contents through the different areas of the business. High relationships with project managers to design the courses and leading them. Logisctics of each course

Overlap
Sept 2006 - Oct 2008ConsultantWorking on outsourcing projects Sep06-Sep07 & Feb08 - Oct08 in two multinationals which HQ are based in Madrid. Implementation & manage a new strategyc and sophisticated development skills project.Coordinate: Providers, trainers, contents. Analysis of ROI and quality training

British american tobacco
Oct 2008 - nowReporting Line: South Europe Area Head of Trade Activation ( Based in Rome, Italy)Scope: > 500 employees marketing and comercial population. Italy, Malta, Cyprus, Greece, Spain, Canary Island, Portugal, Andorra, Gibraltar & Israel. Responsibilities: Contribute to company’s strategic business priorities enabling marketing organisation to achieve short & long term business performance ensuring sustainability and consistency across SEA markets. Accountabilities: Pursue Excellence in Marketing: Coach, advisor and internal consultant of Marketing Organisation development. Identifies development needs, implement and facilitate learning solutions which will enable the marketing organisation to develop and support continuously improving business performance and Seeks to create and maintain a consumer-led learning & development environment within the Marketing function alignment with the principles of the NWOM. Engage Iberia markets to ensure the multicountry sense of belonging is part of the DNA. Challenges: Being the enable of business priorities and get the best solution in a record time to ensure the skills readiness for marketeers for the new challenges that are coming. Build a strogest team and optimise the resources to get the best multi country mindset change. Key Drivers: Team management, Create & Design, Real partnership and close to the business. Achievements: Internal: Multicountry position. External: Top employer 2017 & European. Show less Reporting Line: Iberia HR director & Iberia Marketing DirectorScope: > 200 employees Marketing functions: Brand, Trade, Supply Chain, Strategy, Marketing Finance, Trade Field Force. Spain & PortugalResponsibilities: Design, implement and execute training & development plan for IberiaAccountabilities: Drive from Talent Review and business priorities, the strategy in training and development priorities, involving all management population, changing the way of training till the moment. Train the managers and train the employees to seek their own training opprtunities and manage the budget accordingly with business priorities and expectations. Engagement manager for Iberia: to analize and work closely with the marketing population to ensure the correct guidelines and projects to get better atmosphere. Achievements: Best in class training plan. > 8.5/10 training quality check. +10 points up from the last climate survey. Budget management spent accordingly with the plans. Link Talent Review outcomes with the T&D actions.Outcomes/Recognition Awards: Internal: Highest results in climate survey Vs last year. No disruptions in the training plan. Big training actions such as Leadership style top bottom, and commercial training for all commercials. External: Top Employer 2017 and European. Show less Reporting Line: Iberia HR directorScope: >200 employees Corporate & Marketing functions: Finance, Legal, Comms, HR & IT. Marketing & Trade Marketing. Spain & PortugalResponsibilities: design, responsable and execution of development priorities for the business and internal engagement. Accountabilities: Performance Review & Talent Review. Build a strong pipeline across the countries, reinforcing our EVP and define a development journey for our employees. Lead the HR transformation Project for Iberia. Achivements: Bottom Up development review. Change the way of finding the best talent. Lead standarization Project for HR processes share services center.Outcomes/Recognition Awards: Internal: First country Rolling up the new way of HR. Drive the cultural mindset change. External: Top Employer 2015 & 2016 and European. References: Javier Vidaurreta HRD Iberia and HRD France Show less Reporting Line: Iberia HR director & Leadership TeamScope: > 200 employees. Corporate & marketing function Spain & PortugalResponsibilities: Design strategy, definition and executionAccountabilities: Talent Review. Local policies definition and Global policies implementation. Achievements: Build a stronger pipeline, career paths and talent review meetings to reinforce the sucession plans for senior management positions and key positions. Outcomes/Recognition Awards: Internal: 1. Clear sucession plans. 2. roll out Positive, the global commercial skills programme (> 60 training hours, for the 100% commercial population, driven by internal facilitators). Best training assed by the employees in 10 years. 3. Best climate results in the last 10 years. External: Top Employer 2014, 2015 and first time also European Top Employer Reference: Pablo Giraldez HRD Iberia & France Show less Reporting Line: Iberia HR director & Leaderdship Team Scope: >200 employees Marketing and Trade Marketing. Spain, Canary Island & Portugal and Corporate functions. Responsibilities: Management & StrategyPeople management: 2 indirect reportsAccountabilities: Performance Review. Talent Review. EVP. Employer Branding. Internal Communication. Employee cycle process: Recruitment, Induction, Training, Compensation, Benefits & dismissals. Local policies definition and Global policies implementation. Achievements: Build a high performance team & Build pipeline and succession plans from the bottom to the top. Outcomes/Recognition Awards: Internal: Supernova (Recognition programme) which was exported globally and implemented for BAT > 10.000 employees. External: Top Employer 2012 & 2013. Show less Reporting Line: Iberia HR director Scope: >100 employees Marketing population. Office & Commercial: Spain & PortugalResponsibilities: Definition & ExecutionAccountabilities: Performance Review. Talent Review. EVP. Employer Branding. Internal Communication. Employee cycle process: Recruitment, Induction, Training, Compensation, Benefits & dismissals. Local policies definition and Global policies implementation. Achievements: Design and Implement two years Marketing Skills Development Programme for the entire Field Force. Which was best practice for other FMCGs. Outcomes/Recognition Awards: Internal: BEAT. Top Employer 2009. Reference: Daniel Laya HRD Show less Reporting Line: Iberia HR directorScope: 80 employees Corporate functions: Finance, Legal, Comms, HR & IT. Commercial: Canary Island & PortugalResponsibilities: ExecutionAccountabilities: Performance Review. Talent Review. EVP. Employer Branding. Internal Communication. Employee cycle process: Recruitment, Induction, Training, Compensation, Benefits & dismissals. Local policies definition and Global policies implementation. Achievements: Build a high performance team & Optimize the resourcesOutcomes/Recognition Awards: Internal: Big Ben Experience programme (culture change programme). New ways of recruitment ( 50% Budget reduction). External: First time Top Employer. Show less
Marketing Skills Development Manager South Europe Area
Mar 2018 - nowIberia Training Manager
Nov 2016 - Feb 2018Manager Development
Nov 2015 - Nov 2016Talent Manager Iberia
Nov 2013 - Nov 2015HR Business Manager Iberia
Nov 2011 - Nov 2013HR business partner Executive for Marketing
Nov 2009 - Nov 2011HR Business Partner Executive
Oct 2008 - Oct 2009
Licenses & Certifications
- View certificate

Competencias y habilidades profesionales para la digitalización empresarial
ApdApr 2019
Languages
- inInglés
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