Experience

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  Customer owned banking association

  Jan 2020 - Mar 2020

  Web design consultant

  COBA has the reputation of being at the forefront of the latest news as well as providing a platform to keep its users educated on financial fraud in this day and age of continuous digital interaction. Our project aimed to help COBA maintain its reputation and provide better value to its members. This involved reviewing the current functionality of the member portal which would be inclusive of recommendations.• • Used Google Analytics to identify areas of improvement to increase user engagement.• Conducted interviews with 10 members of COBA to understand the pain points and improve the usability of the portal.• Created a mock web page to suggest improvements for COBA’s member portal.• Created a written report detailing various recommendations including a timestamp that highlighted the tentative timeline of implementation and completion. Show less

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  Step-by-step gp essays

  Aug 2020 - Mar 2021

  • Monitored and reported insights across social media platforms and website.• Proficient in using Facebook Ads Manager and Google AdWords.• Maintained and optimized the website for SEO. • Collated customer reviews/testimonials and created an FAQ page.• Implemented effective call-to-actions via website optimizations which led to an increase in website traffic by 22%.• Developed conversation rate marketing techniques to increase digital performance on the website. • Designed a mock-up UI Chat through Photopea.• Used Adobe InDesign and Adobe Photoshop to make edits.• Edited chapters for spelling, grammar, readability and adherence to AP Style.• Liaised between designer and content creator by providing guidance and feedback on artwork supplied from external sources.• Assisted with producing mood boards and guidance for the illustrator.• Managed the archiving system, ensuring files are archived correctly when theyhave been approved.

  • Digital Coordinator

    Nov 2020 - Mar 2021

  • Content Designer & Editor

    Aug 2020 - Nov 2020
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  Up talent the agency

  Sept 2020 - Dec 2020

  Social media marketing intern

  • Helped build an online presence from scratch by managing, engaging, and communicating on the company’s social media accounts (LinkedIn, Instagram, and Pinterest).• Created copy for the content calendar (Instagram posts).• Assisted with creating weekly reports using Google Analytics.• Provided suggestions to improve customer experience on social platforms and internal processes.

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  Khoros

  Mar 2021 - Aug 2024

  Digital engagement coordinator

  • Managed Fortune 500 brands across Facebook, Instagram, and Twitter by utilizing Khoros Software Engagement tools and Talkwalker. • Managed high levels of inbound conversations, proactively identifying efficiencies.• Managed paid and organic content publishing across major social networks via the Khoros platform.• Worked with strategists, analysts and customer teams to plan, forecast, and report for Social Media Marketing and Care programs.• Collected and analyzed information from multiple data sources, ensuring data is reliable, using technical expertise and tools to uncover insights, statistics and trends.• Responsible for downloading raw data reports that chart customer KPIs and provide insight and analysis as to what the numbers mean for the customer’s daily operations as well as long-term strategy.• Mentored new employees during their onboarding; trained them on community management, social listening, and reporting. Show less