Liliana Maria Gélvez Serrano

Experience

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  Telefónica

  Dec 1993 - Jun 1996

  Telecommunications Engineer

  • Designed telecommunications network solutions for corporate clients nationwide.• Installed and maintained voice and data equipment and networks.• Identified and resolved failures in data networks for optimal performance.

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  Emtelco

  Jul 1996 - Jun 1998

  Process Engineer and Internal Auditor

  • Implemented the quality system under the ISO 9000 standard at Emtelco, optimizing processes and ensuring quality in services.• Developed a value chain model for telecommunications service companies, later used as a master's thesis.• Conducted training workshops and led teams, resulting in Emtelco becoming the first ISO 9000 certified telecom company in Colombia.

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  ETB

  Jul 1998 - Apr 2004

  In my role as ETB Transformation Plan Leader, I worked closely with Mckinsey Co to drive the company's strategic initiatives. I led a team of Vice Presidents and Managers in redesigning processes, analyzing costs, and defining key projects to meet our strategic goals.• Developed and implemented the ETB transformation plan in collaboration with Mckinsey Co.• Coordinated the Champions team to ensure alignment with the strategic plan and report progress to the Board of Directors. • Developed and launched innovative value-added products through market research, feasibility development, and strategic marketing for the Data Network "DataMundo".• Trained various departments on service provision and collaborated with the sales team to achieve corporate objectives.• Led strategic and annual marketing planning for existing products, resulting in increased sales and revenue for the Corporate Segment.

  • ETB Transformation Plan Leader - Presidency Advisory

    Feb 2002 - Apr 2004

  • Product Manager

    Jul 1998 - Feb 2002
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  Aedi.net.au

  Sept 2004 - Jun 2007

  Business Development Manager

  • Developed strategic marketing plans and defined website architecture for aedi.com.au, managing websites like startex.com.au and wellawareness.com.au.• Consolidated customer needs and requirements, ensuring high-quality website construction and maintenance.• Achieved successful website upgrades and enhancements, contributing to the company's growth and reputation.

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  Ecopetrol

  Oct 2007 - Nov 2023

  As Director of the Gente Ecopetrol Foundation for over 12 years, I led its structuring and successful launch. I reported to senior management and worked closely with presidents and vice presidents of the Ecopetrol Group nationwide. I consolidated and led a results-driven, interdisciplinary team working remotely across the country, guided by impact indicators. I was also responsible for engaging with communities in more than 32 municipalities, identifying their needs, and developing strategies to improve their living conditions. Additionally, I designed commercial strategies to secure employee funding for social projects, which positively impacted over 15,000 people and helped lift more than 230 families out of poverty. This role strengthened my leadership, strategic planning, and relationship-building skills at all levels. Show less As a member of Ecopetrol’s internal corporate coaching team, I provided personalised coaching to high-level professionals, primarily from the Vice Presidency of Supply and the Vice Presidency of Sales and Marketing. Developed customised coaching plans to enhance leadership capabilities and improve team performance.Supported executives in navigating organizational challenges and achieving professional growth.Promoted a culture of continuous development and strategic alignment across leadership teams. Show less

  • Co-Founder and Executive Director Fundación Gente Ecopetrol

    Jan 2011 - Nov 2023

  • Executive Coach - Ecopetrol (Internal Corporate Coaching Team)

    Apr 2012 - Aug 2023

  • Culture and Leadership Leader

    Oct 2007 - Dec 2010
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  Lili Gélvez _ Coaching

  Dec 2024 - now

  Life and Business Coach