Mackenzie (Kenzie) Chase

Experience

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  DECA Inc.

  Sept 2019 - Jun 2021

  Vice President of Communications

  • Operated daily creative graphic art utilizing Canva for Instagram and Twitter• Engaged followers on social media accounts with over 300 followers • Trained 200 hundred underclassmen in developing skills in professional development and case analysis for competition

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  Junior Panhellenic Council at the University of Florida

  Sept 2021 - Dec 2021

  Community Events Delegate

  The Junior Panhellenic Council, a division of the Panhellenic Council, is comprised of delegates that represent their chapters. • Executed a trick-or-treating event put on by all the Panhellenic chapters for local children and families in Gainesville and Alachua County.• Directed a team of 80 women to help decorate the Kappa Delta House as well as collecting supplies to prepare for the event.• Attended weekly 2-hour meetings to brainstorm possible events for the upcoming semesters.

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  UF Business Undergraduate Mentorship Program

  Sept 2021 - Dec 2021

  Mentee

  The Business Undergraduate Mentorship Program (BUMP) is organization that pairs 1 first year business student with an upperclassmen mentor who provides them with insight on the business school and provides them with tools to be successful. • Collaborated with a group of 150 mentees and mentors through professional development workshops. • Attained insight on career and leadership development by establishing a professional relationship with a mentor who helped me create a LinkedIn, a resume, and worked on interview skills. Show less

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  Warrington Welcome

  Nov 2021 - now

  Peer Leader

  Warrington Welcome is a course taken by 92% of first-year business students that allows them to gain skills valued by employers and understand how to utilize the resources of the college. Peer Leaders are upper-level business students, which allows them to provide meaningful insight and experience to students. • Create lesson plans, co-teach, and execute GEB 2015• Selected as 1 of 14 Peer Leaders in the 2021 cohort

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  Strike Magazine

  Jan 2022 - now

  Marketing Assistant

  Strike is a fashion and lifestyle editorial magazine that utilizes the core principles of being bold and striking. The reach of the organization is clear, as is the largest student-run publication in the nation. • Formulates and executes marketing strategy for Strike Magazine and each issue's launch efforts• Collaborates with team members to create innovate and interactive campaigns•. Connects the vision of the public with the UF student body and Gainesville community through tabling, events, and social media engagement•. Partners with local small businesses for mutual brand exposure Show less

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  Kappa Delta Sorority

  Jan 2022 - May 2023

  Academics and Involvement Chair

  The Sisterhood Enrichment Team (SET) educates, mentors, and connects new members of Kappa Delta with resources to reach their full potential within the chapter and the UF community. • Mentors new member class of 90+ women by connecting them information and applications for over 25 organizations on campus • Provides opportunities for professional development by educating new members on resumes, LinkedIn, and career networking events• Oversees group of 8 new members and facilitates open dialogue during weekly meetings Show less

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  University of Florida - Warrington College of Business

  May 2022 - now

  The Warrington Welcome Engagement Committee demonstrates that the organization's focus is not isolated to the classrooms, but rather in building strong relationships within the peer leader community.• Selected as 1 of 4 members to sit on the committee• Coordinates and executes 9 socials, a fall retreat, and spring networking event for 65 peer leaders and 30 staff instructors• Collaborates with director to ensure that the committee adheres to the budget when executing events• Implements new initiatives to increase attendance and engagement within the WW community Show less

  • Warrington Welcome Peer Leader (Co-Instructor for GEB2015)

    Nov 2021 - now

  • Warrington Welcome Engagement Committee

    May 2022 - May 2023

  • Warrington Welcome Marketing Committee

    May 2022 - May 2023
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  Warrington Diplomats

  Mar 2023 - now

  As the Warrington College of Business’ official ambassadors, the Diplomats provide numerous services, such as conducting tours, hosting special Warrington events and alumni cafes, facilitating Leadership Ventures, and interacting with employers.• Selected as 1 of 16 incoming Diplomats from an applicant pool of 100+ for the 2023—2024 school year • Conducts tours to notable Warrington alumni, students, and families to attract high caliber prospective students

  • Executive Board Member, Project Manager of Engagement (Recruitment)

    Apr 2024 - now

  • Warrington Diplomat

    Mar 2023 - now
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  Early Learning Coalition of Sarasota County

  Jun 2023 - Aug 2023

  Marketing Intern

  The Early Learning Coalition of Sarasota County is a non-profit agency that provides economically disadvantaged and at-risk children access to high quality education. Each year, the coalition serves over 4,000 children and 155 providers. • Executes marketing strategy for the Literacy Buddy Program which has provided over 3,500 books to 1,100 children at 20 different childcare sites in impoverished communities throughout Sarasota County.• Strategizes the allocation of a $220,000 marketing and outreach budget to effectively engage the public. • Utilizes platforms such as Canva, Adobe, and Microsoft Office to create digital materials and merchandise. Show less

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  Charles Schwab

  May 2024 - now

  Affluent Segment Marketing Intern

  Charles Schwab is a financial services firm, managing over $9.41 trillion in total client assets and serves 34.8 million clients worldwide. • Acted as owner of the Local Marketing Site, performing content audits and updates, which provided financial consultants with available tools and resources to grow their practice within their local communities and deepen existing client relationships. • Conducted a corporate membership market analysis of 7 companies and presented a formal recommendation to supervisors.• Served as a Local Marketing Partner Liaison and collaborated with the Local Acquisition Marketing Partners (LAMPS) team on the process of brainstorming and executing “Money Can’t Buy Events” for our HNW/ UHNW clients.• Partnered with the C2 creative agency to provide strategic direction on the development of the 2024 holiday print cards for our HNW/UHNW clients. • Utilized platforms such as Salesforce, Workfront, LMC, and Microsoft Office to execute marketing operations. Show less