Experience

• 

  Cadbury plc.

  Jul 2008 - May 2010

  National account sales manager

  • Promoted.• Architected and executed major transformational changes to motivate/educate distribution partners by establishing robust, ethical business practices.• Tracked trade trends/competitor activities and introduced customer satisfaction surveys.• Slashed outstanding debt via aggressive sell-out initiatives and trade promotions that led to consistent higher turnover year on year.• Grew sales turnover by 25% to N30b/US$195m.

• 

  Nokia

  Jun 2010 - Dec 2013

  Promoted to further develop and implement new FMCG based market strategy.• Grew and developed key independent retail outlets (10,000) establishing the best motivated field force team of over 320 FTEs across West Africa.• Developed Channel and Retail strategies for West Africa, subsequently recognised as best practice becoming the blueprint for open market operations MENA/Africa regions.• Led S African initiative transitioning sales/retail from operator led to open market model.• Developed the Channel Strategy for Nigeria, Ghana and Senegal and designed and executed the supporting Sales Structure/Organization for each of the 3 markets.• Developed and Executed Direct to Retail strategy for Nigeria as pilot for Pakistan. Show less • Headhunted to spearhead adoption of FMCG market model developed at Cadbury, and recognised as “Best in Class” by Nokia CEO.NOKIA – Continued• Established Channel discipline/ KPIs for delineated territory adherence and trade price compliance across all trade channels maintaining trade channel profitability.• Launched a supportive strategy to mitigate risks inherent within single partner distribution.• Drove consistent top line growth of 92% (US$25m to US$48m quarterly) and sustainable trade channel profitability underpinned by new channel strategies and disciplines.• Pioneered and drove the implementation of FMCG industry best practice process, procedures, and tools for selection, review, monitoring, training, and remuneration of third-party Field Force agencies across Nigeria, Ghana, Senegal, and Cote D’Ivoire. Show less

  • Head, Business Operations, West & Central Africa

    Jan 2012 - Dec 2013

  • Snr Manager Retail & Channel Development

    Jun 2010 - Dec 2011
• 

  Microsoft

  Jan 2014 - Aug 2015

  Promoted to drive growth in key Sub Saharan market – 34 markets/11 Segments – Full P&L.• Drove new market entry, ensuring rigorous compliance focus, recognising both international ethical standards and local regulations/laws in each market. • Created, coordinated, and directed personnel resources from ancillary territories to create ad hoc, specialist “task forces” to implement key strategic initiatives across the 34 markets. • Doubled the Lumia Activation number - Net top-line contribution of US $53m. Show less Appointed to lead key region, post acquisition of Nokia Mobile by Microsoft.• Proactively identified key stakeholders, building relationships, networking with global and regional functions to ensure coherent alignment and execution of distribution strategy. • Developed strong collaborative SOPs with Finance, Customer Logistics, Legal and Due Diligence functions underpinning sales growth.• Identified systemic problem around activation by working “on the ground” for 6 weeks to gain first-hand knowledge of issue, and devise a strategy to mitigate same.• Restructured the Nigerian Field Force Operations to drive Lumia Activation (real consumption) - Model recognised as best practice for open markets across MENA Region. Show less

  • GM -SSA Growth Market

    Feb 2015 - Aug 2015

  • Head of Sales Operation – West and Central Africa

    Jan 2014 - Feb 2015
• 

  Tivas technologies limited

  Feb 2016 - Jun 2024

  Ned

  Approached, being known from Nokia, to provide leadership/mentoring to the Executive, advise on structuring/nurturing of start-up operations and to develop routes/channels to market.• Established and defined Ethics and Standards to ensure shareholder obligations fully understood and met without impeding a highly entrepreneurial mindset.• Championed a Company Culture enshrined within a collaborative, collegiate and meritocratic work environment to foster innovation and entrepreneurialism.• Ensured robust Financial Management and risk protocols adopted to support re-investment of income to innovate and develop new technological solutions and services.• Leveraged network and experience identifying route to market, positioning and engage with major FMCG organizations and Government Agencies Show less

• 

  Heritage men's clinic limited

  Jul 2019 - Jun 2024

  Managing director

  Managing Director – Specialist Male Clinic for treatment of ED/PE/LL/LSC/Male Infertility In partnership with a US-Based Licenced Urologist, to set up a western-standard specialist male clinic in Lagos Nigeria with expansion plans into other key cities of Nigeria and West Africa in the next 3-5 years.

• 

  The ups store 119

  May 2024 - now

  President - rala corporation

  Business Owner and Entrepreneur investing in new businesses