William Jones

Experience

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  Facebook

  May 2014 - Jun 2015

  Client Partner - Atento S/A

  - Provided support to advertisers of Facebook Go for 4 months. Facebook Go is a program for new SMB customers, focused on enabling and refining digital marketing strategies on the platform. Working for about two months, I was invited to start the advanced Facebook project (Facebook Go extension). - Advanced's first Client Partner (program focused on sales for e-commerce and creation of advanced strategies for SMB clients), being awarded twice as a performance highlight. Promoted 3 times in 1 year. Awarded 4 times as a top performer within a Quarter. Responsible for the success case of Christoff, published on the global facebook page for companies.Elected twice as one of the best professionals by active members of the Facebook Ads Br community Cases: Responsible for serving customers on Facebook, such as: - shell - Senac - Sesc - Kinder Ovo - Rizen - Christoff C/Atento Show less

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  Best Berry

  Jun 2015 - Jun 2016

  Digital Marketing Coordinator

  Best Berry is a Healthy Snack Subscription Startup, where you receive a box every month with your favorite recipes. With a health-conscious and extremely strict customer base. Best Berry grew 500% in 1 year of operation, exceeding expectations and goals. Within the company, my responsibilities were coordinating digital marketing, leading a team of 3, focusing on direct acquisition. - Main atributions: 1. Manage marketing team - 3 direct subordinates. 2. Defining social media, content marketing, public relations and email marketing strategies, aiming at increasing subscriber numbers. 3. Developing performance KPIs (CPC, CPM, CPA, CPL, CTR, Views). Portfolio management by creating mechanisms to increase subscriber lifetime. Show less

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  Google

  Jun 2016 - Feb 2017

  Account strategist - Ttch

  Responsible for more than 60 agencies, focused on performance and brand positioning. Providing campaign insights aimed at achieving key marketing Kpis. Key Assignments - Manage high investment campaigns, define marketing strategies, offer new solutions and analyze Kpis.

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  Vivo (Telefônica Brasil)

  Feb 2017 - Aug 2019

  • Sell media spaces in different products focused on mobile performance to Tier One brands and agencies.• Evaluate and propose multiformat strategies increasing the performance of the campaings and KPIS of the brands.• Increase and promote client loyalty.• Maximize the portfolio profitability and cross media investiments.• Consolidate brand and strengthen the relationship with the agencies and clientsMain activities:- Presentation at Events / Committees - Vivo Ads- Campaign Results Gathering- Report and performance analysis- Elaboration of advertising material for Vivo Ads Show less Vivo Ads is a mobile media vehicle within Vivo aimed at selling mobile media to agencies and advertisers, reaching the carrier's 75 million customers with video formats, app install and geolocation, with segmentation power that only one carrier phone service can offer. In two years of operation, we won numerous awards as a nomination for media vehicle awards of the year by the magazine Meio e Message (Caboré) and Propmark. Vivo Ads was the fastest growing vehicle in these last years.My role was to work with the commercial team to position Vivo Ads and help Brazilian advertising agencies and advertisers to take better advantage of the opportunities that Vivo Ads offers. Main activities: - Campaign Strategy - Presentation at Events / Committees - Vivo Ads - Campaign Results Gathering - Report and performance analysis - Format management / inventory Vivo Ads (Video, app install and geolocation) - Elaboration of advertising material for Vivo Ads Show less

  • Account Executive

    Jun 2018 - Aug 2019

  • Senior Account Manager- Vivo Ads

    Feb 2017 - Jul 2018
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  Designer Transport

  Feb 2020 - Jan 2023

  Account Manager

  Designer Transport, a leading premium furniture delivery company in Australia, boasts expansive warehouses in Sydney, Melbourne, and Brisbane, catering to the region's furniture logistics needs.Key Responsibilities:Logistics Coordination: Spearheaded the logistical operations for furniture delivery across New South Wales (NSW), Queensland (QLD), and Victoria (VIC), ensuring the efficient and timely transportation of premium furniture items to clients.Returns Management: Oversaw the logistical aspects of returns, ensuring a smooth process for clients when items need to be returned or swapped, maintaining client satisfaction.Manifest Management: Proficiently handled the uploading of delivery manifests from brand clients, meticulously organizing and tracking shipments for optimal accuracy and efficiency.By managing these critical functions, I contributed significantly to Designer Transport's commitment to excellence in furniture logistics services Show less

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  Execution

  Apr 2023 - now

  Paid Media Manager - Growth Marketing

  Key Responsibilities:Strategize, execute, and oversee paid media campaigns on diverse platforms including Google Ads, LinkedIn, Meta, Programmatic Media, and other relevant channels.Lead and manage a team of Media and Business Intelligence analysts, fostering their growth and ensuring campaign excellence.Drive campaign optimization to consistently meet and exceed client objectives.Analyze campaign data and performance metrics, translating findings into actionable insights and recommendations.Continuously monitor campaign performance, fine-tuning strategies to maximize ROI and meet client-specific KPIs.Maintain effective communication with both internal and external stakeholders, ensuring a clear and productive exchange of information.Chair and guide status meetings to keep all team members aligned and informed. Show less