Xianzhe (Samuel) Gui

Experience

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  Simon Fraser University

  May 2010 - Nov 2011

  Research Assistant
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  Faldas del Volcán

  May 2014 - Feb 2015

  Sales and Marketing

  Develop new coffee bean wholesale leads including cafés, restaurants, and offices; follow-up new leads and turn them into customers; track orders; design and host coffee talk and training sessions for key accounts.Manage and edit company social media platforms, number of followers on WeChat has increased by 300% in 3 months; organize marketing campaigns independently, and with external partners such as SOHO China and SwissCham.Take non-regular barista shifts at Café del Volcán, run retail business independently during the shifts. Show less

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  Lanna Coffee China

  Mar 2015 - Nov 2015

  Sales and Marketing Manager

  In charge of the coffee wholesale business of the company, develop new key accounts and new distribution channels, and maintain customer relationships. Customers range from independent coffee shops to chain cafes, to restaurants and hotels; including Griffin Coffee, Daliah, O Delice!, to name a few.Manage marketing partnerships and events, and maintain media relationship. Current and previous partners include Octave, EF, and Scotsman. "Lanna Coffee's tiny café in Shanghai provides a welcoming space for customers. Lanna exclusively uses coffee grown in the Chinese province of Yunnan and has a roasting facility there."​ - Barista Magazine "Recognition for Yunnan coffee remains low but Lanna Coffee is looking to raise the profile of Chinese-grown beans both at home and abroad."​ - MONOCLE Magazine"Lanna Coffee is very humble in size but packing quite the caffeine punch. They spotlight local beans, specifically the premium kind from Yunnan."​ - ShanghaiWOW!"Another boutique coffee wholesale business, Lanna’s tiny but chic shop on Yuyuan Lu is good enough to be a destination visit thanks to its relaxed and cozy (heated) outside seating."​ - That's Shanghai"While most coffee shops look abroad for their java, Lanna Coffee sources its beans almost exclusively from Yunnan. We like their wood-panelled interior and abundance of potted plants, which lend it a rustic, 'cabin in the woods'​ feel." - CityWeekend Show less

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  La Marzocco

  May 2016 - Aug 2018

  Key Account / Sales Dept.

  Responsible for end-user as well as key account sales in Shanghai, Zhejiang, and Jiangsu. Customer group range from independent cafes, to high-end chain brands, to boutique restaurants and hotels. Develop regional sales & marketing plan, working closely with the marketing team. Develop customer relationship, drive leads into sales, and maintain strong after-sales relationship. Manage social media platforms including WeChat and Weibo with multiple function teams. Develop and manage leads originated from online platforms. Organise offline events with external partners to increase local sales and promote brand. Show less

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  WINE23 & Sakeologist清酒学家

  Sept 2017 - now

  Founder

  微信公众号：WINE23 by sakeologist小红书：WINE23

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  Oatly

  Sept 2018 - Aug 2023

  • Senior KA Manager

    Sept 2022 - Aug 2023

  • Business Development Manager

    Sept 2018 - Aug 2022
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  Hello Sarnie

  Mar 2024 - Apr 2024

  Barista
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  Collett Wine Group

  Apr 2024 - now

  Sales and Marketing Assistant