
Timeline
About me
Branding|Content Marketing|Event Management|Social Media
Education

Hong kong shue yan university
2015 - 2019Bachelor of arts - ba journalism and mass communicationActivities and Societies: Deputy Editor of Shuo Online (2017/2018)

Hku space
2020 - 2020Executive certificate digital and social media marketing
Experience

Census and statistics department, hksar
Jun 2016 - Aug 2016Enumerator
On.cc
Jan 2018 - Jun 2018Part-time reporter
Metro daily ltd.
Jun 2018 - Aug 2018Reporter (summer intern)
Link-work communication
Sept 2018 - May 2019Pr assistant%20Limited.webp)
Automated systems (h.k.) limited
Jun 2019 - Jul 2022- Marketing Coordination: Ensured seamless implementation of branding activities, enhancing brand consistency and identity across departments, demonstrating strong project planning and execution skills.- Digital marketing: Spearheaded the implementation of digital display Ad, SEO, SEM, Email marketing campaigns, resulting in increased brand visibility and audience engagement.- Event Management: Partnered with over 35 global/Nasdaq IT allies to coordinate more than 15 marketing events, resulting in increased brand awareness and enhanced customer satisfaction.- Website Revamp: Enhanced user experience and reduced bounce rate by collaborating on corporate website renovations, leading to improved customer satisfaction and retention.- Asset Creation: Produced diverse marketing materials aligning with brand objectives, including brochures, social media images, infographics, videos, etc. Show less
Senior Marketing and Communications Executive
Jan 2022 - Jul 2022Marketing and Communications Executive
Apr 2021 - Jan 2022Assistant Marketing and Communications Executive
May 2020 - Apr 2021Marketing and Communications Assistant
Jun 2019 - May 2020

Boffin language group inc.
Nov 2022 - Dec 2023Project coordinator- Project Management: Successfully led end-to-end project management of translation projects, ensuring timely delivery and client satisfaction.- Analytical Skills: Utilized analytical tools to assess project progress and identify areas for improvement, leading to enhanced project efficiency.- Resource Management: Efficiently managed internal and external resources to ensure project completion within allocated timelines and budgets.- Progress Tracking: Implemented robust progress tracking mechanisms to monitor project milestones and ensure project milestones were met.- Business Goals Alignment: Aligned project objectives with clients' business goals, ensuring project outcomes met desired objectives. Show less

Lrdg - toronto marketing agency
Feb 2024 - nowCommunity manager- Content Creation: Produced captivating content, including graphics and written copy, tailored to diverse audience segments. Maintained brand consistency while fostering creativity and innovation to capture audience attention and foster meaningful interactions.- Community Management: Cultivated and nurtured vibrant online communities through active engagement, timely responses, and relationship-building initiatives. - Campaign Management: Led end-to-end campaign management processes, from conceptualization and planning to execution and analysis. Show less
Licenses & Certifications
- View certificate

Digital skills: digital marketing
AccentureMar 2024 - View certificate

Hubspot academy seo certified
Hubspot academyMar 2024
Languages
- caCantonese
- maMandarin
- enEnglish
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