Experience

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  Inteva products

  Apr 2011 - Nov 2011

  Trainee engineer
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  Tata communications

  Nov 2011 - Apr 2012

  Network executive

  ✨ Roles & Responsibilities:✦ Diagnosed problems and provide network management support.✦ Provided superior quality technical assistance on network faults.

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  Unisoft informatics system

  Apr 2014 - May 2016

  Digital marketing executive

  ✨ Roles & Responsibilities:✦ Market, Competition and Keyword research for client projects✦ Content optimization to ensure SEO friendly website.✦ Blog / Article Submission, Social Bookmarking, Forum, Classifieds, Image submission, Press Release, Review Posting, Commenting etc.✦ Infographics, emailers, Slider / Banner / Cover Content creation✦ Robots.txt, sitemap.xml files creation.

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  Fabulous media

  Jun 2016 - Nov 2016

  Internet marketing executive

  ✨ Roles & Responsibilities:✦ Worked on various digital marketing projects (SEO, SEM, SMO) for products (B2C), Services (B2B), e-commerce & educational sectors✦ Team handling and client management✦ Performance tracking on various tools and reporting✦ Optimize websites for search engines: site structure, page layout, page speed issues, etc.✦ Competitor analysis and ongoing reporting to clients✦ Effective usage of link building prospects ✦ Social media optimization for Facebook, Twitter, LinkedIn, Google+ by creating and advertising business pages, promoting updated news, blogs, images and videos.✦ Facebook contests and campaigns for lead generation, website traffic, brand awareness, sales / conversion, etc.✦ Google AdWords (Campaign Management) - Search and Display ads ✦ Keyword research and selection for paid campaigns✦ Ad Copy creation for Google AdWords Campaigns✦ Review/provide analysis on PPC landing pages Show less

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  Kent ro systems ltd.

  Dec 2016 - Dec 2018

  Sr. executive - digital marketing

  🏆 Achievements:✦ Increased the organic traffic of website by 3X (2017 – 2019)✦ Increased the organic leads by 30% in 2 years ✦ Achieved and maintained the ranking of highly competitive focus keywords in consumer durables category (e.g. Water Purifier, RO, Water Softener, air purifier, vacuum cleaner etc.) in top 3 position on Google SERP✨ Roles & Responsibilities:✦ Managing KENT Website (Multilingual and Multiregional)✦ Measure and report organic performance of all the product categories and assess against targets ✦ Market trends and competitor analysis through Google Trends, SEMrush and Similar Web✦ On-Site Optimization of company website, KENT blog and other surrogate properties✦ AMP (Accelerated Mobile Pages) Implementation for Site✦ Facebook Instant Article Implementation✦ Designing and Implementing Off page Strategy ✦ SEO performance tracking via SEMRush, Analytics, Search Console and other SEO tools✦ Agency Management for Content and SEO Activities Show less

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  Imarti media

  Jan 2019 - Nov 2022

  Assistant manager

  (Inhouse Digital Marketing Agency of KENT RO - Sister Concern) 🏆 Achievements:✦ Achieved YOY organic traffic growth of KENT by 38% ✦ Improved the market share of KENT Water Softener Category from 8.61% to 52.39% (July-Aug2019)✦ Increased the Downloads of Video Invitation Card Maker App (InviteKaro) by approx. 1000% in 3 months✨ Roles & Responsibilities:✦ Responsible for SEO and ASO (App Store Optimization) strategy formulation and implementation ✦ Work closely with SEO Off page, content, social, website development and Influencer marketing team to implement appropriate online marketing strategies for the websites, blogs and apps.✦ Measure and report organic performance of the businesses and assess against targets ✦ Managing vendor for SEO and content marketing activities✦ Identify and implement strategies for increasing organic traffic Show less

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  Lg india

  Nov 2022 - now

  Assistant manager - digital & content marketing | lg b2b - commercial display & solutions