Experience

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  Yahoo

  Jul 2016 - Jul 2017

  • Account Manager

    Jan 2017 - Jul 2017

  • Marketing, Account Management and Sales Intern

    Jul 2016 - Jan 2017
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  Groupm

  Jul 2017 - Mar 2019

  Account manager
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  Dpl

  May 2019 - Nov 2021

  Product marketing manager

  - Stakeholder management: Partnered directly with senior management, agency partners, engineering, design and sales to align teams and work towards shared product objectives and key results.- Product positioning: Led the full end-to-end go-to-market strategy, including customer and market research, persona development, messaging, positioning and promotion for the product launches of a behavioural science-based eCommerce Shopify app and a social listening platform.- Lead generation: Ran an outbound email and targeted ads campaign to successfully sign up and onboard e-commerce SMEs from target verticals for a 6-month beta program. Show less

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  Globaldata plc

  Nov 2021 - Aug 2022

  Product marketing manager

  - Product launches: Launched new products for the Finance business unit and multiple feature launches for other business units. This included creating the go-to-market strategy and running sales training sessions for all commercial employees.- Competitive analysis: Helped the sales team to win new high-value enterprise clients for the Technology business unit by creating battle cards and case studies highlighting GlobalData’s strengths against competitor weaknesses.- Persona development: Built industry-specific personas based on win/loss analysis and customer interviews across the Banking and Payments, Insurance and Pharmaceutical business units to understand better and target key prospects. Show less

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  Meta

  Aug 2022 - Aug 2023

  Product marketing manager, whatsapp business (12 month ftc)

  -Go-to-market: Led the beta launch extension of a new end-to-end shopping experience within WhatsApp in Brazil and India. -Feature adoption: Executed the full go-to-market strategy and tracked feature adoption for several smaller e-commerce messaging feature enhancements including; location sharing, product variants and catalogue sharing.-Scaled multi-channel marketing: Partnered with wider marketing teams to deliver scaled marketing campaigns including; internal and external events, webinars, educational content, email, blogs and social media content. Show less

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  Judge.me

  Oct 2024 - now

  Senior product marketing manager