
Timeline
About me
Area Sales Manager at Samsung Electronics
Education

University of abertay dundee
2002 - 2004Master's degree international marketing
Abertay university
1997 - 2001Bachelor of arts with honours in marketing with retail management marketing 2:2
Experience

Philips tvs
Jun 2006 - Feb 2010Scotland & north of england regional trainerResponsible for the effective and efficient organisation of a busy diary, I was involved in all aspects of planning and delivery of training presentations conducted in retail outlets, trade shows and training seminars. Acting as a first point of contact for stores, I would provide advice and support for retailers, and would liaise directly with Regional/National Account Managers, Marketing Managers and Product Managers to resolve issues. Through regular visits to stores I was also responsible for feeding back a variety of quantitative and qualitative data, allowing the office to track the total commercial activity in the field. As a senior member of the training team I was involved in presenting alongside National Account Managers to potential new business partners at Head Office level. I created a significant number of product training guides for retailer’s internal use (e.g. Brighthouse, DSG, etc). During my Line managers holidays I was responsible for managing the UK training team & compiling all reports. Show less

Tp vision
Feb 2010 - Jul 2013Sales development executive & uk sde team leaderArea sales manager for the independent retail channel in the northern territory (Bedford- Aberdeen) and team leader. Multi-skilled position required an ability to plan and manage territory whilst maintaining and developing existing and new customers (CIH members & retailers independent of buying groups). Rolling out significant commercial changes to the business, including trade terms restructuring and altering the distribution model and servicing. Negotiating volume and end of line deals. As a team leader I was tasked with supporting and influencing the sales culture of the Sales Development team. Responsible for creating and implementing all training programmes/activities at a national and shop floor level. Managing field based personal and ensuring a ROI. Show less

Samsung electronics
Jul 2013 - nowResponsible for developing relationships, forecasting and meeting sales targets of retailers/buying groups within the independent channel. Day to day lead contact in tackling issues and maintaining a foundation for maximizing revenue and profit- based on the trust and teamwork with the channel accounts.• Conduct all annual terms negotiations with accounts• Create and managed complex excel data for the Independent channel• Educated Dealers/ Distributors regarding Samsung policies, directions, promotions• Decision maker of where do deploy resources (marketing spend, etc.)• Marketing Samsung TV/AV products through every stage of the life cycle and transitioning to new models• Generated new leads and develop new accounts• Deal with technical enquiries Show less Responsible for the effective and efficient organisation of a busy diary, I was involved in all aspects of planning and delivery of training presentations conducted in retail outlets, trade shows and training seminars. • Acting as a first point of contact for stores, I would provide advice and support for retailers, and would liaise directly with Regional/National Account Managers, Marketing Managers and Product Managers to resolve issues Through regular visits to stores I was also responsible for feeding back a variety of quantitative and qualitative data, allowing the office to track the total commercial activity in the field As a senior member of the training team I was involved in presenting alongside National Account Managers to potential new business partners at Head Office level. I created a significant number of product training guides for retailer’s internal use (e.g. Brighthouse, Currys, etc) During my Line managers holidays I was responsible for managing the UK training team & compiling all reports Show less
Area Sales Manager
Jul 2018 - nowRegional Trainer
Jul 2013 - Jun 2018
Licenses & Certifications

Certified professional: video calibration level 1
Thx ltd.Jan 2016
Thx certified professional: video calibration level 2
Thx ltd.Jan 2016
Honors & Awards
- Awarded to George RuffIER- Best Industry Training- Consumer Electronics (2017) IER 2017 https://twitter.com/IERAwards/status/847570893052280836
- Awarded to George RuffIER- Best Industry trainer (2017) IER 2017 https://twitter.com/IERAwards/status/847571372872056832
- Awarded to George RuffIER- Best Training Award- CE (2016) IER 2016
- Awarded to George RuffERT- Training Award (2013) - 2013 http://www.ierawards.co.uk/2015-finalists-2/
- Awarded to George RuffIER- Best Industry Training (2015) IER http://www.ierawards.co.uk/2015-finalists-2/
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