Jonathan Lannoy

Experience

• 

  Service festivité commune de Forest

  Mar 2009 - Apr 2009

  Stagiaire en événementiel

  plan the annual Medieval Festival, events planning, administrative work

• 

  RTBF

  Jan 2010 - Apr 2010

  Stagiaire au sein du service presse

  broadcast promotion, writing production’s summaries, issue Launch planning

• 

  Undivided Entertainment

  Oct 2010 - Dec 2010

  Stagiaire en tant qu'attaché de presse

  writing press releases, organizing press conferences, musical events management, social network management

• 

  Apéros Urbains

  Jul 2011 - Aug 2011

  Sous-chef de bar

  team, stock and logistic management, bartender (seasonnal work)

• 

  Contigo

  Oct 2011 - Sept 2012

  Promo-boy

  contact with prospect, event entertainment, selling inside stores, routing, flyering, sampling ... all over Belgium !

• 

  Rossel Advertising

  Aug 2012 - Jan 2017

  Project management, specific integration print/digital, content management, creative solution, sales for print/digital solution, native advertising, media advisor, offers monitoring, prospecting, media planning, collaboration with the marketing department, client portfolio management, contact with editors team, ... media advisor, print/digital solution, offers monitoring, prospecting, media planning, collaboration with the marketing department, client portfolio management

  • Account Manager Content Projects

    Jul 2014 - Jan 2017

  • Regional Account Executive

    Aug 2012 - Jul 2014
• 

  Havas Media Group

  Feb 2017 - Feb 2023

  In charge of creating an agency vision, developing high-level digital strategies for new business acquisition, and providing client recommendations in order to improve clients' KPIs. In parallel, elevating knowledge for all related stakeholders on upcoming digital innovative trends. The Digital Partner is also responsible for ensuring the integrity and fidelity of the audience throughout the Mx system, starting with defining the Growth Target and developing audiences for Mx activations and measurement, in conjunction with Intelligence, Channel Experts and Data Analysts.Job content :• Digital strategy lead• Define target and develop audiences for Mx activations and measurement• Identify growth targets, leverage appropriate data sources to understand those targets, and support designing an audience-centric approach to media planning• Analyze and synthesize ID and non-ID based data, extracting actionable human insight from a range of proprietary and partner resources, including Havas Media’s identity-based addressable audience platform, as well as syndicated survey data, social listening, and primary research• Collaborate with other insights and strategy professionals to identify high-potential audiences for future growth, while maximizing return on current customers• Work closely with cross functional teams• With Mx Development teams, segment audiences for extracting insights and for optimizing media and messaging across both digital and non-digital channels• With Analytics, develop audience insight roadmaps to learn from media activations and refine the growth target Show less Ensure all campaigns are managed and executed to an exceptional standard, work closely with Account team to ensure digital strategy is executed consistently across product launches, general Work: Day to day communication of updates and maintenance to both clients and agency departments involved in products, responsibility for digital media going live and being optimised around client KPIs, managing delivery of live campaigns and setting up multiple creative across digital channels, attending kick-off meetings with all marketing agencies and clients, ensure weekly round-ups of agency digital work is communicated in a concise and clear way, assisting coordination of creative delivery with account teams and client, .... Show less The Account Manager is responsible for the media planning recommendations and negotiations. He is in charge of the management of the campaigns (booking, go live, optimization) and the related cost controlling.o Conduct meetings with clients and keep in contact with them at all stages of the campaigno Manage client budget and invoicing ; define and master terms & conditions and outline agreementso Monitor the ongoing activities related to clientso Participate in pitcheso Define the media plan strategy, recommendations and lead negotiationso Design the brief, deliver presentations, disclose campaign details to client and all team memberso Oversee account executives taskso Recruit and train account executiveso Monitor work performance and support career development Show less

  • Digital Partner | Channel Expertise Director

    Jul 2021 - Feb 2023

  • Digital Account Manager

    Mar 2019 - Jun 2021

  • Publishing Team Leader - Digital Expert

    Jun 2018 - Mar 2019

  • Publishing Account Manager

    Feb 2017 - May 2018
• 

  Keytrade Bank

  Mar 2023 - now

  Digital Campaign Manager

  Within the global marketing team, and Keytrade Bank, I bring my expertise as a support for digital matters such as digital strategic decision, campaign management (tactical, measurement & technical) on all digital channels (programmatic, IO, SoMe, SEA-O, Influence Marketing) and audience design.With strong analytics skills (media/consumer/business centric) I explore the various opportunity to evolve our customer journey, media experience, UX, .... . In order to provide, to all the stakeholder, the best monitoring view I work with multi-disciplinary data team (media, business, analytical). Show less