Experience

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  Waterloo records & video inc

  Apr 2000 - Apr 2008

  Marketing director

  Worked closely with the Waterloo management team, record label representatives, press contacts,and community leaders to strategize and execute projects, new releases, marketing plans,promotions, and events within the store and online. Served as production manager, marketingdirector, artist relations, and public relations lead on over 100+ in-store performances andappearances annually as well as the Waterloo Records Autograph Signing experience at the ACLFestival.Notable Achievements:• Conceptualized and implemented all marketing and communications strategies, overallbranding, and company image initiatives.• Prepared marketing plans, editorial calendars, marketing budgets, performed competitiveand analogous research, and leveraged key analytics and data insights to enhance businessperformance and growth.• Served as primary point of contact with artists, management teams, record label representatives,and marketing contacts regarding all marketing and public relations activities at Waterloo.• Created and implemented activations with sponsors including AT&T, Whole Foods Market,McGarrah Jessee, GSD&M, Shiner Bock, St. Arnold’s Brewing Co., Austin Chronicle, and more.• Initiated and supervised planning, logistics, design, talent acquisition, and day-of managementfor events ranging from SXSW in-store performances to festival activations including Austin CityLimits Festival.• Developed and implemented all social media accounts, growing exposure to over 70,000combined followers.• Managed a team of 3 on all art direction, design, prepress, and print management for promotionalitems, in-store collateral, store and event signage, traditional advertising (print, radio) andprovided press packages to local and national media.• Worked with Brand Partners, sponsors, and artist’s management teams to identify opportunitiesfor exposure and growth by researching potential opportunities and maintaining relationships. Show less

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  Genesys spine

  Jul 2010 - Mar 2020

  Marketing project manager

  Led the marketing strategy, project management, and financial management of product launches,trade show events, and advertising campaigns. Analyzed data from internal team, market conditions,customer, and competitor trends to create strategies that aligned with business goals. Managedmultiple social media accounts (e.g., Facebook, LinkedIn, Instagram) as well as SEO initiatives.Notable achievements:• Guided the complete customer cycle communication strategy overhaul, from conceptualizationto implementation.• Introduced data analytics into all marketing campaigns, driving repeat and new user growththrough demand marketing initiatives.• Managed a team of three, liaising between multiple departments and the Principals to bringmultiple projects and launches to success on time and on budget.• Leveraged financial insights for growth, tracking metrics and predicting trends.• Grew web page visitors by over 200% through SEO and marketing initiatives.• Created and curated social media accounts, converting engagement into leads.• Pioneered and activated the company’s first foray into trade show presenting. Show less

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  Design institute for health

  Mar 2020 - Mar 2021

  Design project manager

  Oversaw project management and coordinated design projects for both the Design Institute andtheir client Gavi, The Vaccine Alliance, under a Gates Foundation grant.Notable Achievements:• Ensured project success and transparency through global conference calls, interviews, andvirtual workshops.• Enhanced branding, messaging, and audience reception through the development of highlyeffective presentation, information, and content design.• Instituted strategic project improvements based on primary/analogous research.• Designed and implemented a communications model for Gavi’s Funding Design & Review team,resulting in the curation of a new email newsletter that improved transparency on funding, policychanges, and Board decisions.• Achieved significant improvements in user experience (UX) by designing and implementing anew model for Gavi’s Application for Funding. Show less

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  Manos de cristo

  Aug 2020 - May 2021

  Development coordinator

  Coordinate with the Executive Director and Director of Development to plan and implementfundraising, special events, marketing initiatives, maintain donor relationships, design budgets, andmonitor databases.Notable Achievements:• Successfully managed the annual Tamale Sale fundraising campaign by overseeing andimplementing the execution of media relations, advertising, marketing, analytics, and CRMmanagement. Increased total donations by 30% over previous year, new donor activation by 40%over previous year, and ROI by 20% (2020 ROI: 125% 2019 ROI: 105%).• Developed and implemented a re-branding campaign for the Grin and Share It monthly donorprogram by creating a comprehensive digital fundraising campaign and social media strategyfocusing on donor acquisition and engagement. Maintained and expanded relationships withcore donors through regular engagement via email, social, and direct marketing activations.• Identified new ways to improve communication channels by leveraging key analytics andinsights.• Design and publish marketing pieces utilizing Adobe Creative Suite, Constant Contact and otheremerging tools (Canva, Animoto) to help program areas increase registrations, retain donors,and attract potential donors.• Provide support for special events including data management, mailings, marketing, and othercommunication initiatives by working closely with the development team to improve Manos deCristo’s annual Share the Love Gala. Show less

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  City of austin

  May 2021 - now

  • Marketing Supervisor

    Apr 2023 - now

  • Marketing Representative

    May 2021 - Apr 2023