Experience

• 

  Devbatch (pvt.) ltd

  Sept 2016 - Feb 2017

  Seo / link builder

  Work with internal development teams to ensure that SEO best practices are properly implemented on sites. Perform SEO site audits and backlink analyses and Identify link-building opportunities through market and competitor research.

• 

  Intertech solutions

  Feb 2017 - Mar 2018

  Search engine optimization specialist

  Increased non-branded traffic of the main website by ~20% and Increased website traffic and leads by 20% Worked with a team of four - with the goal of increasing the website's organic visibility. This included working directly with the web development team to create a custom content management system.

• 

  Harvest group of companies pvt. ltd.

  Mar 2018 - Jul 2020

  Digital marketing executive

  Create, manage, and experiment with new user acquisitioncampaigns, Analyze data to monitor revenue performance anduncover areas for improvement, Manage the paid digital marketing approach across social,display, and PPC, and Manage CRM and account-based marketing platforms tooptimize lead generation and sales engagement processes, Analyze data and use it as the foundation to improvemarketing and sales activity across digital channels, Work with CRM to develop marketing funnel messagingand activations, Improve our website design, UX, and content on anongoing basis, Manage the email marketing program; testing andlearning as we go, Help develop content with SEO needs established andexecuted against, Craft compelling messages across marketing channels(landing pages, ad campaigns, social, digital, sales assets), Work across teams, especially the Sales team, and teams inother geographies, to ensure alignment and to implementmarketing strategies; this could include sales teampresentations. Track and report on core Key Performance Indicators(KPIs), such as cost per metric, retention, Return onInvestment (ROI), and end-to-end tracking across salesprocesses such as MQL, SQL, conversion rate, and leadtime to close. Work with agencies to get the best out of the relationship;develop briefs, manage workflow, budgets, and projectplans. Use available market research, data, and insights toestablish product positioning – in the UK and beyond Show less

• 

  Agency21 international

  Jun 2020 - Jul 2022

  Digital marketing specialist

  As a Digital Marketing Specialist, I oversee and execute strategic digital initiatives to drive customer acquisition and engagement. My responsibilities include managing comprehensive email marketing campaigns, implementing cold email outreach to attract new clients, and developing and optimizing websites to support overall marketing goals.Key Responsibilities:• Email Campaign Management: Develop, launch, and monitor targeted email marketing campaigns that nurture existing relationships and engage new leads. This includes crafting personalized email content, segmenting audiences, and analyzing performance metrics to continuously improve engagement and conversion rates.• Cold Email Outreach: Identify and extract target audiences for cold email outreach, with a focus on attracting new clients and expanding our customer base. Utilize best practices in cold email strategies to maximize open and response rates, driving lead generation and new business opportunities.• Web Development & Management: Design, develop, and maintain responsive websites that align with brand standards and deliver optimal user experiences. Apply SEO best practices to ensure visibility, and continually update website content to support digital marketing initiatives.• Performance Analysis: Track and report on campaign performance, using insights to refine and optimize digital strategies. Use data analytics to identify opportunities for improvement and maximize ROI across digital channels. Show less

• 

  Voyager global mobility

  Aug 2022 - now

  In my role as Marketing Operations Manager at Voyager Global Mobility (VGM), I manage and optimize our digital marketing channels to enhance customer engagement and drive growth across our brands: WrenchDoc, Buggy Rideshare, and UCars. I oversee web development, SEO, email marketing, and social media strategies, ensuring cohesive and impactful digital experiences.Responsibilities I Manage:• Web Development: Oversee the design, development, and maintenance of responsive websites that align with our brand identities and deliver seamless user experiences.• HubSpot Management: Implement and optimize HubSpot configurations, including CRM management, marketing automation, and lead nurturing workflows, to streamline lead generation and enhance customer engagement.• Search Engine Optimization (SEO): Lead SEO initiatives to boost visibility, drive organic traffic, and improve search rankings across all VGM brands.• Email Marketing: Manage targeted email campaigns that nurture customer relationships, track performance metrics, and continuously improve engagement.• Social Media Management: Develop and oversee social media strategies to increase brand awareness, engage audiences, and foster growth across key platforms.• Integration & Automation: Utilize tools like HubSpot and Zapier to automate workflows, streamline data integration, and enhance operational efficiency.• Custom Solutions & Innovation: Drive custom solutions tailored to each brand’s unique needs, ensuring functionality, scalability, and adherence to the latest industry trends.• Performance Optimization: Implement best practices in web performance, security, and SEO to maximize reach and improve user satisfaction.• Mentorship & Training: Mentor junior team members in web development, marketing automation, and best practices to build a stronger, more knowledgeable team. Show less As a Senior Web Developer, my role involved managing digital marketing campaigns for the Organization while also creating and maintaining their websites. The experience was both rewarding and challenging, and I learned a lot during my time in this position.• Developed custom WordPress themes and plugins, optimizing websites for responsiveness and speed.• Collaborated with marketing teams to create landing pages, email templates, and interactive web elements using HubSpot.• Conducted thorough testing and quality assurance to ensure seamless integrations between WordPress and HubSpot.• Assisted in client consultations to gather requirements and provide technical recommendations.• Managed website hosting environments, including server configurations, DNS management, and SSL certificates. Show less

  • Marketing Operations Manager

    Nov 2023 - now

  • Web Developer | Integration Specialist

    Aug 2022 - Nov 2023
• 

  Sweeplift

  Nov 2024 - now

  Email marketing & data specialist

  • Managed and executed end-to-end email marketing campaigns for a diverse client base.• Streamlined email marketing processes, including list segmentation, personalization, and automation workflows.• Strategically designed email sequences for onboarding, retention, and re-engagement.• Conducted in-depth performance analysis and provided actionable insights to optimize campaigns.• Implemented innovative strategies to enhance customer engagement and retention through tailored email experiences. Show less