
Timeline
About me
Global Aviation, Hospitality & customer-centric Businesses Excellence Executive & Consultant | Entrepreneur & Consultancy Founder | Open for global opportunities
Education

Wirtschaftsgymnasium waldshut-tiengen
-Abitur (general higher education entrance qualification, a-level)
Fachhochschule aalen
-Diplom-betriebswirt (fh) international business management
Northumbria university
-Ba (hons) international business management
Experience

Sparkasse khochrhein
Apr 1994 - Sept 1998Financial consultant international banking
Siemens business services ag
Jun 1999 - Sept 1999Project management consultant
Bayer de mexico s.a. de c.v.
Aug 2000 - Jan 2001Finance project consultant.webp)
Mercedes-benz in the uk (former daimlerchrysler uk ltd.)
Feb 2001 - Jul 2002Process audit & in-house consultant
Gate gourmet services pty ltd
Sept 2002 - May 2009Played a key role in transforming Gate Gourmet into a best practice-led organization with operations in Australia, Asia, and Europe. Successfully guided the planning, transition, and integration of recently acquired airline Inflight Logistics and Services Company into Gate Gourmet Services. Executed a comprehensive plan to unify the two organizations across all business areas. Oversaw the transition and consolidation of acquired company assets, business model, and internal operating processes. Managed communication with stakeholders, staff, and Board of Directors. Set up new operations in Melbourne, Perth, and Auckland. Worked closely with the newly integrated management team to define the business strategy, vision, and mission for the new organization. Show less
Company Director / M&A Integrator
Jul 2008 - May 2009Company Director / Business Unit Manager - Jetshop
Aug 2005 - Jun 2008Process Improvement Manager
Sept 2002 - Jul 2005

Etihad airways
Sept 2009 - Oct 2019Held multiple leadership roles within Etihad’s commercial catering business. Lead a multinational team tasked with shaping global catering strategy, procurement, planning, and systems, with emphasis on delivering a world-class guest experience. Oversee strategy development, business performance, financial operations, change management, contracts, governance, and partnership development as the network lead for the business unit. Serve as a key point of leadership for companywide improvement and transformational business initiatives tied to profitability and performance. Drive product innovation and service strategy by overseeing third-party contracts. Support business unit profitability by sourcing high quality, cost-effective service providers. Deliver future-facing plans to enable growth while continuing to deliver on brand expectations. Led network-wide technology and service introductions to enhance the on-board catering experience and business performance. Created a new commercial catering strategy focused on cost optimization and continuous improvement. Introduced the first strategic partnership agreement between Etihad’s catering department and two global service providers, developing the plan to ensure mutual value on both ends. Show less Guided strategic planning and change management efforts to transition Etihad’s catering business into a world-class operation. Responsible for network-wide management of the commercial catering business including budget and pricing, inventory planning, vendor management, and contract negotiations. Developed and implemented a successful commercial agenda to support growth objectives. Responsible for project management, progress tracking, and impact analysis of proposed changes. Developed a revised financial forecast and budget covering catering services, food and beverage, inventory, equipment, labor, and other operational costs. Administered the IT catering system in regard to scheduling, inventory management, pricing, and reporting. Established new operations across the globe while running multiple catering service hubs in new and existing locations. Managed relationships and contract negotiations with third-party catering, product, lounge, and service providers. Supported partner airlines with systems management, procurement, equipment, operating procedures, and commercial negotiations.Introduced the new A380 and Boeing 787 Dreamliner aircraft equipped latest new technology to enhance the on-board catering experience. Show less Led long-term strategic planning focused on creating a more robust catering department within the airline. Instituted departmental processes and best practices to maintain continuity in catering operations during the company’s expansion from 20 to 35 global destinations. Directed a team of two with responsibility for forecasts, budgeting, and spend. Led strategic projects for the business unit including operational improvements and major airline partnerships. Devised tools to measure business impact of changes from an inventory and financial perspective. Managed communication with internal and external stakeholders to ensure timely deployment of the catering projects master plan.Successfully opened 10 new catering locations globally with new equipment, processes, and personnel. Show less Successfully managed the multi-stage implementation of a multimillion-dollar IT catering system and CRM. Led all aspects of needs assessment, design, operational rollout, training, and integration with the organization, internal departments, and external suppliers. Developed the project scope and partnered with the in-house IT department to ensure the new system met feasibility, governance, and compliance requirements. Worked with internal and external stakeholders to ensure the project adhered to timeline, scope, and budget. Coordinated software development, documentation, and training with third-party service providers. Show less
Senior Manager Guest Experience, Catering Commercial Planning
Oct 2014 - Oct 2019Manager Guest Experience, Catering Planning, Pricing & Contracts
May 2012 - Oct 2014Manager Guest Experience, Catering Planning
Oct 2010 - May 2012Catering Systems Manager
Sept 2009 - Sept 2010

Entrepreneur & independent aviation business consultant
Oct 2019 - nowIndependent aviation & business consultancy mb'21Founded leading consultancy focused on aviation & hospitality guest experience, design, development and implementation, and other customer-centric businesses. Specialized in business excellence through continuous improvement, process excellence & work culture effectiveness for business excellence and business sustainability continuum.• Apply hands-on entrepreneurial management expertise & project manage engagements and C-Suite interactions from concept to completion with Prince2, Lean / Six Sigma methodologies.• Utilize Strategy, Measurement & People framework & roadmaps to make management of aligning organizational setup, objectives, compliance, innovation & efficiency layers intentional. • Underpin business excellence & customer experience between the organization, executives & employees, and customers; at times acting as company executive until teams are fully operational.• Successfully delivered & revitalized business improvement projects delivering long-term business sustainability through business model & process and organizational setup enhancement, e.g.o Confidential – Europe & UAE (2022 – Present). Senior Director in developing, implementing & managing organizational, financial, and operational excellence plan for business revival of Inflight Product & Service Business, Sales & Operation. o Confidential – Worldwide & UAE (2019 – Present). Senior Project Lead for Airline Catering Commercial & Operations Optimization, Price Matrix & Customer Experience projects.o Confidential – Europe, Australia & UAE (2019 – Present). Business Consultant for airline catering system optimization & integration in onboard retail & e-commerce platform.o SafeGo.ai – UAE & Thailand (2020 – 2021). Senior Vice President MENA for the business set-up in UAE, business development & operating phase of an innovative technology start-up delivering a contactless, seamless, and hassle-free airline passenger experience from curb to aircraft door and beyond. Show less
Licenses & Certifications

Prince2 registered practitioner
Ilx groupSept 2013
Volunteer Experience
Acting Executive Director
Issued by Swiss Business Council Abu Dhabi on Apr 2020
Associated with Mirko Brenzinger
Languages
- geGerman
- enEnglish
- spSpanish
- frFrench
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