Experience

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  Rockwell automation

  May 2002 - Aug 2002

  Marketing intern
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  Rockwell automation

  May 2003 - Oct 2006

  Marketing and sales representative

  - Planned, developed, and implemented integrated marketing campaigns for global product and program launches to build customer awareness, improve sales effectiveness, and maximize sales including product launch kits, marketing collateral, press releases, multimedia, advertisements, internal and external sales presentations.- Worked closely with Product Management, Channel Marketing, and Sales Organization to effectively promote and sell Allen-Bradley Industrial Control Solutions.- Promoted, marketed, and sold Allen-Bradley product portfolio to Electrical Contractors, OEMs, and End-User customers. Show less

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  Lutron electronics

  Oct 2006 - Sept 2024

  - Developed and implemented corporate sales strategy to accelerate the growth of Lutron's post-occupancy business with strategic end users through the Electrical Wholesale channel.- Worked closely with the business unit to sunset a legacy product category with an installed base of more than 10M units and launch a new product line with over 800 SKUs, resulting in a new revenue stream, while protecting the company's reputation.- Identified and worked across the organization to implement product and operational enhancements to improve efficiency and effectiveness of stocking, selling, and marketing new products to channel partners and end users. - Created an actionable data-driven model to assist channel partners in identifying targets for conversions. Show less - Led the Electrical Wholesale channel for a global leader in commercial and residential lighting controls by defining and executing sales strategies.- Achieved two consecutive record sales years with 110% to quota in 2021 and 130% to quota in 2022, while exceeding corporate targets for sales and profit growth.- Developed and executed strategic corporate sales and marketing plans by leading cross-functional teams. - Collaborated with business units, channel marketing, brand marketing, engineering, and sales operations to develop highly effective sales programs, customer-focused marketing collateral, sales-enablement tools, and in- person and virtual trainings.- Built strong relationships with senior leadership in the Electrical Distribution channel to drive business and enhance the company's reputation with strategic accounts that ranged from $250M to $10B in annual sales revenue.- Represented Lutron at the National Association of Electrical Distributors (NAED).- Hosted regular in-person and virtual sales meetings to launch programs, communicate business strategies, and motivate representatives.- Developed and launched an annual distributor sales program focused on increasing market share and driving stock business. Show less - Managed commercial and distribution business in Texas, Oklahoma, Louisiana, Mississippi, Alabama, and Arkansas.- Built and mentored teams of five direct regional employees and ten independent manufacturer’s representative agencies.- Led agency hiring and onboarding efforts in six markets (Dallas, Oklahoma City, Alabama, Louisiana, Mississippi, and Arkansas).- Specified and closed large, complex commercial construction projects by developing closing strategies with representatives and surrounding jobs with key influencers (owner's representative, architect, electrical engineer, lighting designer, contractor, distributor).- Drove strategic planning and coordination of all sales development activities by maximizing sales through all channels, including wholesale distributors, lighting showrooms, direct dealers, specifiers, and professional installers. Show less - Oversaw Lutron's Electrical Wholesale and Professional Installer business across 20 states.- Motivated and coached five direct employees and 25 manufacturer’s representative agencies to produce company- leading sales growth of 15% in 2014 and 21% in 2015, while exceeding quota by 5% in 2016.- Designed onboarding plan for new employees and representative’s agents, resulting in quicker impact on sales. - Developed and executed strategic business development plans with representative agencies and local, regional, multi-regional, and national electrical distributors.- Utilized Salesforce.com CRM tool to improve pipeline management and forecasting. Show less

  • Sales Director - Electrical Wholesale - Commercial

    Feb 2024 - Sept 2024

  • Sales Director - Electrical Wholesale - U.S.

    Jan 2020 - Feb 2024

  • Sales Director - Commercial and Distribution - South Central Area

    Jan 2017 - Jan 2020

  • Sales Director - Electrical Wholesale - Central Region

    Jan 2014 - Jan 2017

  • Sales Manager - North Central Area

    Oct 2006 - Jan 2014
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  Dmf lighting

  Nov 2024 - now

  Central area sales director

  Leading DMF Lighting Commercial and Industrial (C&) business in the US states of WI, MN, ND, SD, IA, NE, KS, MO, IL, IN, OH, KY, MI and Canadian Provinces of Ontario and Quebec.