Experience

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  Datamatics

  Aug 2012 - Apr 2013

  Content writer

  - Wrote technical and non-technical, short and long product descriptions for various categories as per client specifications - clients included but were not limited to eBay, Walmart, and Christmas Central.

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  Freelance

  Jan 2014 - Jan 2022

  Freelance writer

  - Homify - wrote articles and created idea books with pictures to help users and professionals draw inspiration to create their own spaces and homes. The content was SEO-optimised and written in accordance with country-specific guidelines, housing norms, and its audience to pull up consistent traffic.- Created cold emailing templates, headlines, and LinkedIn sales navigator pitches for a leading IT Services company based in California, US.- Created web content for several start-up brands and professionals for their websites and landing pages. - Wrote and edited product descriptions for a range of categories including apparel, shoes, jewelry, kids toys, and more for an e-commerce company. Show less

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  Iksula

  Oct 2014 - Apr 2017

  Content editor

  - Wrote and edited 800+ short and long product descriptions for a range of categories including apparel, shoes, jewelry, furniture, home improvement, and furnishing for clients like Wayfair, Shoebuy, Snapdeal, Amazon, and Bed Bath & Beyond.- Provided guidance to writers by giving them regular feedback, tracking progress levels, and identifyingimprovement areas, fostering a collaborative and supportive environment.- Edited and proofread written content for grammar, clarity, accuracy, and consistency, adhering toclient/company guidelines and industry best practices.- Participated in regular content audits and analysis along with fellow editors to identify areas forimprovement, recommending content optimization strategies, and providing actionable insights to enhance performance.- Created training documents and style guides, conducted training sessions, managed trackers, and sent out reports on a weekly/monthly basis.- Collaborated with clients to understand their content needs and goals to improve content effectiveness and achieve desired outcomes Show less

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  Gracenote

  Sept 2017 - Mar 2023

  Content editor

  - Led a creative team of writers to produce quality content as SME for the APAC region and implemented editorial standards to maintain consistency across multiple platforms and databases.- Wrote, edited, and proofread a wide range of content, including movie descriptions and television listings, and curated metadata for cable, satellite, and OTT platform service providers - clients included but were not limited to, Google, Disney Star, Netflix, Amazon, Vizio, Rifftrax, etc.- Conducted thorough research to validate and update content information, ensuring the most up-to-date and reliable data is available to clients and end-users.- Provided feedback and guidance to writers, maintaining progress reports and assisting in their professional development, ensuring consistent quality standards across the team.- Developed and maintained style guides and content workflows to streamline the writing, editing, andmetadata-ingestion processes and improve efficiency.- Managed and prioritized multiple projects simultaneously, meeting tight deadlines while maintainingattention to detail.- Collaborated with in-house, global, and cross-functional teams throughout the writing and quality assurance process to enhance the quality and relevance of content offerings.- CDM (Client Discrepancy Management) process- I investigated client discrepancies, assigned cases by prioritizing deadlines, collaborated with CX and Content SMEs on case resolution, delved into the root cause by identifying issue trends, contributed to the overall enhancement of Gracenote's content offerings - in October 2022, we saw a 48% reduction in SLA violations since July 2022.- Proactively participated in content meetings and brainstorming sessions for process improvement andcontent optimization, contributing to the overall enhancement of Gracenote's content offerings Show less

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  Idle hours™

  Nov 2022 - now

  Co-founder

  Helping build Idle Hours™ - a premium loungewear brand specializing in creating ethically sourced and produced clothing.