Experience

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  Arla foods

  Jan 1992 - Jan 1996

  Responsibilities: • Responsible for portfolio optimization and coordination across the Scandinavian markets • Finland, Norway & Sweden was optimized in close coordination with the Danish domestic market. • Involvement in the preparation of Key Account plans and customer-specific projects. Responsible for the establishment and coordination of budget for MD Foods 2 largest divisions

  • Trade Marketing Manager - Nordics

    Jan 1993 - Jan 1996

  • Financial Controller

    Jan 1992 - Jan 1993
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  Toms gruppen a/s

  Jan 1996 - Jan 1999

  International key account manager

  Toms Confectionery Group - Denmark's largest confectionery manufacturer, and generated revenues of approx. 1.4 billion. DKK. The undersigned was an employee of the international department. Responsibilities: • Contribute to Toms’ overall strategy of increasing international expansion. • Full responsibility for a number of international markets• Markets: USA, Canada, Australia, New Zealand, Singapore, Thailand & Malaysia. • Established strategy for the markets• Developed and ensured implementation of operational plans with selected importers. • Product portfolio, pricing, and route-to-market were all critical strategic areas. Show less

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  Mattel, inc.

  Jan 1999 - Jan 2000

  Sales manager - denmark

  Mattel–the world’s largest Toy manufacturer (American).They market strong global brands like Fisher Price and BarbieResponsibilities: • Managerial responsibility for the Danish sales department consisting of 5 people. • Annual budget responsibility of approx. 220 mill DKK (retail). • Responsible for all Key Accounts, which corresponded to 80-85% of turnover. • Yearly Trade negotiations, campaign planning and portfolio selection.

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  Gubi.com

  Mar 2000 - Jun 2000

  Sales director

  Gubi.com was a small e-commerce company that primarily sold exclusive furniture and clothes over the internet

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  Mars

  Jul 2000 - Nov 2001

  National key account manager - masterfoods denmark

  American privately owned company that markets strong brands within Petfood, Confectionery and Food. The strongest brands are Whiskas, Pedigree, Mars and Uncle Bens.Responsibilities: • Overall responsible of the Danish Key Account department • Ensure key account plans, assortment and campaign planning - maximizing ROI. • Yearly negotiations with KAM at selected customers. Annual budget of approx. 1 bill. DKK (retail).

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  Scandinavian tobacco group

  Nov 2001 - Sept 2007

  ST Sales A/S - subsidiary of Scandinavian Tobacco Group A/S. The purpose of the company is to optimize and develop successful sales and marketing companies within the group. Responsibilities:• Overall Resp. for the sales companies, Nordisk Tobakskompani (DK) and Stanwell Nobel (D).• Establish a new joint sales company in Denmark (Orlik Nobel).• This by merging Nordisk Tobakskompani & Orlik Tobacco Company• Ensured strategic focus and organizational alignment in both sales companies.• The Managing Directors of the companies in direct report to me.• Chairman of Orlik Nobel and a board member of Stanwell Nobel. Show less Tidemanns - 100% subsidiary of Scandinavian Tobacco Group A/S and Norway's largest tobacco company. 80% market share and a turnover of 10.1 billion NOK (retail). The company is a Full Value Chain company being responsible for sales/marketing, production, product development, procurement, finance and HR, and employed 420 people. Responsibilities:• Overall strategy, full P&L, Full Value Chain and organisational responsibility for J.L. Tiedemanns• Preparing the company for changing business environment • This was achieved by increased customer focus and Commercial Excellence• Establish new Corporate Strategy, Sales function and organizational structure.• Contact with the Trade at the highest level• Direct report: Sales & Marketing Director, Production Director, HR & Communications, Finance and IT Manager. Show less House of Prince is the dominating market leader on the Danish market for cigarettes with an annual turnover of over 9 billion DKK (retail) and a market share of 96% of the Danish market for cigarettes. Responsibilities: • Full responsibility of the Danish turnover. • Maintain existing market position and ensure a competitive and competent sales organization. • Managerial responsibility for 40 employees in sales, key account and trade marketing. • Overall responsibility for Strategy and Business Plans. • Ensure a competitive product portfolio• Direct report: 2 Key Account Manager, Trade Marketing Manager and 3 sales managers Show less

  • Managing Director/ Adm. Direktør / CEO - ST Sales at Scandinavian Tobacco

    Jul 2005 - Sept 2007

  • Managing Director/ Adm. Direktør / CEO - J. L Tiedemanns (Norway)

    May 2003 - Jul 2005

  • Sales Director - House of Prince - Denmark

    Nov 2001 - May 2003
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  Bat

  Jan 2005 - Jan 2009

  Managing director / general manager / ceo
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  Fiedler & lundgren ab

  Jan 2005 - Jan 2009

  Managing director/ general manager / ceo - fiedler & lundgren

  Fiedler Lundgren - newly established company and business area (2004) in Scandinavian Tobacco Group / British American Tobacco. The company is responsible for marketing, production, innovation and product development of the company's smokeless products.Responsibilities:• Overall responsible for strategy, financial (full P&L) and organisational development.• Secure growth and increase market position • This was done through aggressive sales execution, portfolio development and innovation• Secure optimal production capacity and productivity development (Full Value Chain)• Ensuring an organization that supported the company's stage of development• Direct report: Production Director, Sales and Marketing Director, NPD Director, Finance Manager and HR manager Show less

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  Swedish match

  Jan 2010 - Jan 2017

  Chairman of the board

  As Chairman of the board I have the overall board responsibility for V2 Tobacco which is a high growth company that manufactures and sells smokeless tobacco products for the International market.

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  Kompan danmark

  Nov 2010 - Aug 2012

  Managing director / general manager / ceo

  Kompan is global market leader within the Playground industry. The company was owned by the equity fond Nordic capital. In Denmark Kompan is a clear market leader with a 40% market share and is considered as the most innovative company within the industry. Responsibilities:• Responsible for company strategy and full P&L responsibility• Improving the commercial development by increasing customer focus and Sales excellence.• Dev. and impl. turnaround plan. Secure the integration of KOMPAN & DICA and exploit synergies. Show less

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  Crispy food a/s

  Jan 2013 - Jan 2017

  Managing director/general manager/ceo

  Crispy Food International is developing, manufacturing and marketing Muesli and fiber products and has a special focus on creating On-the-go solutions for B2B customers. Today the company is the leading European manufacturer of TopCups with a strong focus on the Dairy Industry. The Nordic markets holds a significant share of the business. In year 2014 the company was awarded as a “Gazelle Company” in Denmark. The company is owned by KOFF A/S. Responsibilities:• Responsible for company strategy and full P&L & full Value Chain responsibility• Developing and implementing new Strategy 2014-17• Accelerate growth in company Turnover.• Transforming the company into a more proactive and innovative company Show less

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  Mbg nordic

  Feb 2017 - Jun 2017

  Interim strategy and business development advisor

  MGB Nordic sells and supplies Alcoholic beverages for the Nordic On and Off trade market. As an advisor I have been working with Management Board on developing an Assortment and Channel Strategy for the Nordic On and Off trade channels. Furthermore a new follow-up system has been established.

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  Fitness & healthcare group a/s

  Aug 2017 - Feb 2019

  Commercial director (cco)

  Fitness & Healthcare Group A/S is one of the leading suppliers og Fitness and Healthcare solutions in Scandinavia. FHG sells to different customer segments like Professional Fitness Centers, physiotherapists, public institutions, retail and directly to End users. FHG owns MedicSport, Fitness Solutions, ProTerapi and LivingSport.

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  Liberate consult ivs

  Feb 2019 - now

  Founder

  Through external support it is the purpose of LIBERATE CONSULT to help small and medium sized companies to liberate: Time, Resources, Energy and PotentialLIBERATE CONSULT IVS offers support for: Strategic and business planning, Commercial plans, Sales Excellence and Management & Leadership Development.

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  Percepti global

  Feb 2019 - Jan 2021

  Senior business consultant
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  Coh&co copenhagen

  Oct 2020 - Mar 2021

  Board member
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  Uniquealign

  Jan 2021 - Apr 2022

  Partner & ceo
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  Clearli - clinic for aligners

  Jan 2021 - now

  Partner & ceo