
Timeline
About me
Vice President, Communications | Author
Education

St. olaf college
1987 - 1991Ba english
Oxford university
1989 - 1990English literature (british and commonwealth)English Literature Studies
Experience

Padilla speer beardsley
Jan 1992 - Jan 1994Account assistant
Children's theatre company
Jan 1994 - Jan 1995Publicity supervisor
International dairy queen
Jan 1995 - Jan 1998National children's miracle network manager- Led IDQ’s North American fundraising efforts for the Children’s Miracle Network (CMN). - Developed national and local grassroots campaigns for North American franchisees to collectively raise $2.9 million in 1996 and $3.1 million in 1997, making IDQ the second largest corporate CMN sponsor.

Travelers
Jan 1998 - Jan 2001Communications Manager (The St. Paul Cos., now Travelers)
Jan 2000 - Jan 2001Senior Communications Specialist (The St. Paul Cos., now Travelers)
Jan 1998 - Jan 2000

Hillrom
Jan 2001 - Jan 2003Director, public relations (advanced respiratory, now hill-rom)- Established and led the company’s first public relations department.- Developed and executed strategic communication plans for internal and external audiences in partnership with division heads across all business areas. - Handled video production, media relations and developed an executive media training program.- Led media events and employee meet-and-greets with external influencers and national celebrities.

March group
Jan 2003 - Jan 2019Owner / consultantWorked with Twin Cities businesses to develop and implement strategic communications, public relations, reputation management and executive communications, with a focus on healthcare and medical device companies.

Kensington publishing
Jan 2016 - Jan 2021- Contemporary novels.- Kensington Publishing / national in store and online distribution (print and digital). - Egmont Publishing / German translation and international release.- Represented by Joelle Delbourgo, president / literary agency, Joelle Delbourgo Associates, Inc.
Author
Jan 2015 - Jan 2021Author
Jan 2016 - Aug 2016

Thrivent
Apr 2019 - Oct 2022Communications advisor & strategist- Partner with senior leaders to develop strategic communications that support business initiatives and transformation goals for the Growth & Generosity and Data & Design divisions (digital client experiences).- Serve as the communications lead for corporate reputation and crisis communication. - Provide executive communications support for corporate meetings, virtual events, change management projects, content development and internal communications for corporate and field audiences. - Develop and implement detailed communication plans, working directly with business partner leadership and cross-functional teams on key initiatives.- Write and edit content across multiple communication channels to effectively inform, engage and inspire stakeholders.- Partner with the PR and social media teams on proactive and reactive external communication opportunities.- Work with internal creative designers and media producers on visual presentations, videos and audio recordings.- Recruit, lead and develop communication team members and independent contractors. Show less

Northmarq
Oct 2022 - nowVice president communications- Lead corporate communications and public relations strategy and initiatives that support company growth, business operations, and employee awareness and engagement. - Provide advisement and communications strategy to executives, corporate stakeholders and business line senior leaders.- Architect earned media strategies that position Northmarq as a leading commercial real estate firm.- Oversee public relations, including media planning, content, spokesperson support and earned media outcomes.- Lead and develop a hybrid team and manage agency and consultant relationships.- Develop and manage communication channels, including the corporate intranet platform.- Employ effective change management communications.- Oversee corporate reputation, risk management and crisis communications.- Lead and develop a a team of communications and public relations professionals. Show less
Licenses & Certifications
.webp)
Nationally accredited in public relations (apr)
Public relations society of america (prsa)Jan 1997
Honors & Awards
- Awarded to Kerstin March, APRSilver Anvil Award Public Relations Society of America 2002 Excellence in the public relations campaign “E-Frontier: New Challenges to Corporate Risk Management” – New York City World Trade Center launch (The St. Paul Companies)- Awarded to the project team.
- Awarded to Kerstin March, APRThe Alexander Wilkin Award The St. Paul Companies 2001 Employee excellence award for demonstrating leadership during the President Nelson Mandela/NAACP events held in Minnesota.
- Awarded to Kerstin March, APRClassics Award Public Relations Society of America, Minnesota Chapter 1998 Awarded for leading innovative fundraising and community affairs programs to benefit the Children’s Miracle Network and children's hospitals throughout North America.
Volunteer Experience
Board Member
Issued by Minnesota PRSA on Jan 2024
Associated with Kerstin March, APR
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