
Timeline
About me
Incoming Marketing Professional @Spudnik | SEO | Marketing Analytics | Digital Marketing
Education

Preston high school
2015 - 2018High school diploma 3.7Activities and Societies: Preston Girls Varsity Soccer Team 4 years

Brigham young university - idaho
2019 - 2023Bachelor of science - bs business management marketing 3.71Relevant Classes: - integrated business core (IBC) - principles of business strategy- social media marketing- content marketing- consumer behavior- web business creation- professional selling - small business management - marketing management - intro to marketing and entrepreneurship- web and business fundamentals
Experience

Rocky mountain red brick inn
Jun 2015 - Oct 2018Lawn care & cleaner- Increased marketing appeal by maintaining weekly lawn and cleaning duties. - Retained relationship with owner & customers by refining attention to details and time management.

Stokes marketplace
Feb 2017 - Sept 2021Cashier, bagger, freight, and stock crew member- Cooperated with 4 sales associates to devise the strategic placement of 12+ products, resulting in the accomplishment of department goals. - Proactively interacted with customers by analyzing their needs and wants, achieving a 98% customer satisfaction rate. - Arranged 2 sales associates to accomplish specific duties, amplifying time efficiency and production.

Oakwood elementary school
Sept 2020 - Dec 2020Substitute teacher- Facilitated academic support for 3 groups based on grades, activities, and learning progression. - Proposed 2 weekly learning tools and methods for 15+ students.

Heyhay marketing
May 2021 - Aug 2021Ceo & founder- Constructed a 5-page marketing website, enhancing design and management skills. - Obtained 6 subscribers by implementing a weekly 10-slide strategic marketing lesson.

97th floor
Aug 2021 - Dec 2021- Grew client blog pages by 10% through research-backed strategies and data analysis- Utilized marketing tools to optimize 6 weekly client page optimizations to increase SEO ranking - Drove blog creation success with a 20% increase in SEO ranking, using analytical tracking and customer's voice- Formulated 3-6 weekly page optimizations, supporting 2 managers' client reach in 3 months- Furthered 4 clients' social media reach by generating 2 weekly social media post headers
Content Marketing Specialist
Oct 2021 - Dec 2021Content Marketing Intern
Aug 2021 - Oct 2021

Splash socks (integrated business core)
Jan 2022 - Apr 2022Company leader - marketing- Co-founded Splash Socks, a student-led, consumer packaged goods business that offered tie-dye socks to 25,000+ students and faculty at BYU-Idaho.- Rotated through functional areas in Operations, Marketing, and Finance as part of a university leadership development program where I worked with 15 students from diverse backgrounds.- Managed a marketing team of three that developed and executed 6 marketing initiatives and reported results every three weeks to a board of directors.- Obtained an ROI of 240% during my leadership which resulted in a 60% increase in awareness. Show less

Idaho entrepreneur center
Jan 2023 - Apr 2023Research assistant- Collaborated with 5 analysts on economic strategy by researching 9 industries, identifying 3 industry gaps- Designed 3 reports on industry development, enhancing 8 board members' business decisions in 3 months- Increased industry awareness by 50% in 4 months through successful board meetings and key industry research

Spudnik equipment company llc
Jun 2023 - Oct 2023- Increased social media impressions by 104% in 4 months through management skills of 8 social media channels- Established 95% of the new website content and SEO, using an Excel content plan focused on optimizing proven track records, the user journey, and impactful content - Changed design and analytical strategy in 3 months resulting in a 25% increase in customer satisfaction- Developed a data-based social media strategy that increased impressions by 104% in 2 months- Improved website content and SEO by 20% in 3 months, using efficient filming quality and digital marketing
Digital Marketing Specialist
Aug 2023 - Oct 2023Marketing Intern
Jun 2023 - Aug 2023
Licenses & Certifications
- View certificate

Google ads search certification
GoogleMay 2023 - View certificate

Career essentials in generative ai by microsoft and linkedin
MicrosoftJul 2023 - View certificate

Introduction to graphic design: photoshop, illustrator, and indesign
LinkedinJun 2023 - View certificate

Learning photoshop
LinkedinJun 2023 - View certificate

Google analytics certification
GoogleMay 2023 
Seo ii
HubspotJun 2023- View certificate

Introduction to graphic design: concepts
LinkedinJun 2023 - View certificate

Indesign 2023 essential training
LinkedinJun 2023 - View certificate

Photoshop quick tips
LinkedinJun 2023 
Seo
HubspotJun 2023- View certificate

Premiere pro 2022 essential training
LinkedinJun 2023 
Social media marketing - mimic social
StukentApr 2022
Email marketing
HubspotJun 2023
Introduction to data studio
GoogleMay 2022
Honors & Awards
- Awarded to Hayley PorterThomas E. Rick's (BYU-I) Grant Brigham Young University of Idaho Jan 2020 Scholarship based on academic growth, GPA, and credit level.
- Awarded to Hayley PorterIdaho Opportunity Scholarship Idaho State Board of Education Aug 2018 Scholarship based yearly on satisfactory academic progress, GPA, and credit levels.
Volunteer Experience
Employment Recruiter
Issued by Spudnik Equipment Company LLC on Jul 2023
Associated with Hayley PorterVolunteer Staff
Issued by Preston Rotary Club on Jan 2010
Associated with Hayley PorterLeadership Volunteer
Issued by The Church of Jesus Christ of Latter-day Saints on Jan 2022
Associated with Hayley Porter
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