Experience

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  Central - future lifestyle fashion limited

  May 2016 - Jul 2016

  Buying intern

  ✓ Survey on Consumer Behavior Study at Central Stores to maximize on upcoming ranges and in-store customer experience.✓ Analysis of seasonal (SS16) data concluding fast, average and slow movers for different brand trade shows and assortment planning.

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  Abof.com - all about fashion

  Jan 2017 - Apr 2017

  Merchandising intern

  SGPA: 10Awarded as "Best Merchandising Project"✓ Analysis of driving forces behind Customer Initiated Returns of WWW category.✓ Market research to check the effectiveness of Virtual Trial Room launch.✓ Deep Dive of PLP and PLP to suggest required changes for maximizing the CTRs and engagement.✓ Seasonal sales analysis for assortment planning and retail buying in WWW category.

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  Tailorman - made to measure

  Jun 2017 - Jul 2017

  Project intern

  ✓ Deep Dive on in-store experience and suggested Visual merchandising changes and ways to improve customer experience.✓ Competitor Mapping - Tailorman Vs competitor brands based on different attributes (LV, Brooks Brothers, Raymonds, Burberry, Louis Philippe, Blackberrys).

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  Reliance centro

  Jul 2017 - Jul 2019

  Assistant buyer

  ✓ Managed the external brand portfolio worth $40.2 million (300 crore INR) business of Women's western wear category by driving assortment, buying order management, tracking inventory and shipments to ensure positive stock levels.✓ Selected merchandise from brand trade shows based on market trends, brand seasonal performance and customer requirements, negotiated with vendors for timely delivery.✓ Scheduled pre-season meetings with brand partners to discuss trend analysis based on market and customer behavior.✓ Ensured weekly new allocations and replenishment with brands.✓ Planned sale numbers and allocations based on stores and brands' performance.✓ Conducted macro & micro level sale analysis covering all relevant product attributes.✓ Enabled store teams on season range, themes, and key products with regular followups on targets alignment and smooth in-store operations, aesthetics, and timely dispatch/delivery.✓ Successfully managed relationships with brands on day-to-day business. Show less

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  Myntra

  Aug 2019 - Nov 2022

  ✓ Led and Implemented AOPs for Women's Western Wear categories of Myntra's private label brands Dressberry (Annual revenue $60M) and Chemistry(Annual revenue $20.1M), resulting in a 43% and 50% increase in sales respectively.✓ Launched successful product lines such as Activewear, Loungewear, Lingerie, and Teens, as well as exclusive sustainable product lines using recycled fabrics.✓ Created a Stylecast model to capture Gen Z fast fashion trends and launched exclusive ranges based on the model.✓ Conducted market research and analysis to identify trends and opportunities, and developed seasonal merchandise plans for the categories and brands that aligned with the overall business strategy.✓ Worked closely with vendors and designers to source and select merchandise that met the brand's aesthetic and quality standards, and negotiated pricing and terms to maximize profitability and support the brand's growth.✓ Managed the inventory for all categories, and worked with the planning and the sourcing team to ensure timely and accurate delivery of products to meet customer demand.✓ Analyzed sales data and key performance indicators to identify opportunities for growth and optimize category and brand performance.✓ Key point of contact for suppliers, maintaining strong relationships and engaging in consistent contact to discuss costings, order quantities and re-buys, collaborating with the Merchandising team. Show less ✓ Built Dressberry as a GenZ favorite brand in women's wear category and launched the brand on international platforms like Noon, UAE and Namshi, UAE.✓ Drove social media/marketing content via marketing and multichannel teams to maximize brand visibility across all channels.✓ Identified market gaps and launched new categories, such as sleepwear post-COVID, through trend analysis and market research.✓ Researched new brands and competitively mapped other brands on the platform/in the market to propose opportunities for relevant category.✓ Monitored and analyzed KPIs including efficiency, ROS, top/bottom sellers, and relevant product attributes such as color, silhouette, price points, trends, and returns to build a stronger pipeline for fast sellers.✓ Built assortment basis AOP alignment and to cover the gaps on platform assortment✓ Liaised with design, sourcing, technician and catalogue teams for timely release of tech-packs, proto sample, prints, lab dips, specs, style live etc.✓ Managed social media for Myntra Fashion Brands Division (all private labels) leading to high customer engagement. Show less

  • Manager, Buying

    Apr 2021 - Nov 2022

  • Associate Buyer

    Aug 2019 - Apr 2021
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  Angel and rocket

  Jan 2024 - now

  Assistant merchandiser