
Timeline
About me
Senior CRM & Retail Marketing Manager
Education

Iscte - instituto universitário de lisboa
-Bachelor of arts - ba international business
Duale hochschule baden-württemberg
-Bachelor of arts - ba bwl-international businessThe degree program in Business Administration with a major in International Business consists of mandatory subjects (General Business Administration, Economics, Law, Mathematics & Statistics, and Academic Research), individually chosen specialization subjects (International Marketing & Sales, International Human Resource Management), as well as core subjects (International Business, Intercultural Management, International Market Research, Communication in Business). In addition, I studied… Mehr anzeigen The degree program in Business Administration with a major in International Business consists of mandatory subjects (General Business Administration, Economics, Law, Mathematics & Statistics, and Academic Research), individually chosen specialization subjects (International Marketing & Sales, International Human Resource Management), as well as core subjects (International Business, Intercultural Management, International Market Research, Communication in Business). In addition, I studied Business Spanish for 3 semesters.Bachelor Thesis submitted in the field of HR : Human Resources Development in Medium-Sized Organizations –A Multiple-Case Research Study for the Optimization of the Human Resources Development in Medium-Sized Organizations Using the Example of the Rolf Benz AG & Co. KGGrade: 1,2 Weniger anzeigen

Institut für innenarchitektur
-Interior designerin interior architecture 1,2The course consists of 12 consecutive modules, each module consists of a script and a final assignment. Topics covered include: the visual language of design, the history of style & architecture, design styles, scale, space planning & proportion, lighting, color, surfaces - ceiling, walls and floor, textiles, furniture, art & accessories, identifying & implementing client needs, effective client communication, the path to self-employment.
Experience

Rolf benz ag & co. kg
Nov 2020 - nowAs a Marketing & Communication Manager, I am in charge of a wide range of tasks in the marketing department of Rolf Benz. The following main topics lie within my area of responsibility:- Project management: Website relaunch of Rolf Benz Contract (https://contract.rolf-benz.com/en/), as well as the implementation of a Rolf Benz internal communication tool- CRM: strategic planning & management, as well as partial implementation- Social Media: Rolf Benz & Rolf Benz Contract corporate profile on LinkedIn (https://www.linkedin.com/company/rolf-benz)- Brand Rolf Benz & Rolf Benz Contract: support of brand-appropriate communication- Cooporate Communications and Employer Branding: strategic positioning of an employer brand and implementation of employee satisfaction measures Weniger anzeigen
Senior CRM & Retail Marketing Manager
Jan 2024 - nowMarketing & Communications Manager
Nov 2020 - Jan 2024
Licenses & Certifications

Linkedin marketing - fundamentals
OmrSept 2022
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