Chas Holden, MFA

Experience

• 

  West Virginia University

  Jan 2007 - Jan 2009

  Writing Teaching Assistant
• 

  Slippery Rock University of Pennsylvania

  Aug 2009 - May 2011

  Academic Assessment Graduate Assistant
• 

  Eastern Washington University

  Aug 2012 - Sept 2013

  • Technical Writer

    Jun 2013 - Sept 2013

  • Technical Writing Graduate Assistant

    Aug 2012 - Jul 2013
• 

  University of Washington - Michael G. Foster School of Business

  Sept 2013 - Nov 2020

  • Collaborates across functions and departments to deliver effective content marketing strategies that match business objectives with user needs.• Integrates diverse perspectives, programs, and products within larger brand campaigns to drive awareness and demand.• Develops and maintains editorial calendars and style guides, providing project management support and training to writers, designers, and developers. • Leads new content creation that builds audiences organically through Search Engine Optimization expertise and keyword research.• Designs and distributes marketing analytics dashboards to leadership to enhance long-term strategic planning. • Implements measurement and content optimization plans to ensure continuous improvement of digital properties.• Analyzes behavioral data to inform user experience design and accessibility development projects. Show less • Develop content plans for degree program websites that meet user needs. • Manage editorial calendars for top-level pages across multiple websites. • Lead teams to define, develop, and deploy new compelling user experiences. • Monitor, report, and analyze web traffic and engagement to inform future digital strategy.• Generate search engine optimization (SEO) audits and improvement plans.• Deploy search engine marketing (SEM) strategies to rank for new keywords and increase organic traffic. Show less

  • Content Marketing Manager

    Sept 2019 - Nov 2020

  • Content Strategist

    Dec 2016 - Sept 2019

  • Content Producer

    Sept 2013 - Dec 2016
• 

  Northwestern University - Weinberg College of Arts and Sciences

  Nov 2020 - Jun 2022

  Web Specialist
• 

  Northwestern University Medill School

  Jul 2022 - now

  Associate Director of Marketing and Communications