
Timeline
About me
Digital Marketing Manager Caribe and Latin America Wesco Anixter | eCommerce | B2B | Omnichannel Solutions | Strategic Marketing | Analitycs | Product Manager
Education

Universidad de los andes
1994 - 1999Ingeniero eléctrico
Universidad de los andes
2004 - 2006Especialista en mercadeo
Experience

Tetra pak
Apr 2000 - Sept 2004Ingeniero de servicio tècnicoResponsible for providing technical support and accomplishment of the different stages of new and existing projects to the different clients in processing technology (pasteurizers, sterilizers, chillers) and packaging technology (packing machines, distribution systems) to the food and beverage sector.

Spx process equipment
Jul 2005 - Apr 2007Account managerResponsible for developing new business opportunities with current customers, new customers generation and increase the customer service level of after-sales service division for the food and Beverage technological equipment ( Homogenizers, PHE, THE, ETC).

Osram
Apr 2007 - Jul 2008Key account managerResponsible for the fulfillment of sales goals, training, marketing activities and increase the share of wallet in the sales channels such as distributors and OEM`s.

Melexa
Aug 2008 - Sept 2009Marketing manager b2bResponsible for designing, implementing and executing marketing and sales strategies, defined in conjunction with Product Managers to sales goals accomplishment for lighting business unit in the industrial sector.

Siemens
Nov 2009 - Jun 2012Product manager - process automation and solution partner program managerResponsible for the sales goals accomplishment, pricing, inventory optimization of the Automation business unit, benchmarks, competitors reports, generation and execution of marketing strategies and training for target accounts and technological sales channels (Distributors, OEMs, and integrators of Automation and Control Systems called Siemens Solution Partner)

Anixter
Oct 2013 - Jan 2016Marketing specialist - caribbean and latin americaResponsible for the design and execution of Marketing and Communication strategies for different Business Units and types of clients in the Caribbean region and Latin America

Wesco anixter
Jan 2016 - nowDigital marketing manager caribe and latin americaResponsible for the design, execution, and evaluation of the Digital Marketing campaigns (educational and product content), (web, email, Social Networks (Linkedin, and Facebook), Digital Marketing Project Management WRIKE for the Caribbean and Latin America, generating positioning in the digital environment and business opportunities (leads), maintenance and improvements of the web pages for CALA, design, monitoring, adaptation, and execution of the social media strategy (Linkedin and Facebook), analysis of the KPI of digital channels ( email, web, and Social) and the first stage of eCommerce implementation. For the main business divisions: Networks, security, Audio and Video Profession, Industry, and electrical solutions including utility companies. Show less
Licenses & Certifications

Machine learning aplicado al marketing
Universidad de los andesOct 2024- View certificate

Artificial intelligence in marketing
Darden school of business | courseraDec 2020 - View certificate

Digital analytics for marketing professionals: marketing analytics in practice
University of illinois at urbana-champaign| courseraOct 2016 - View certificate

Competitive strategy ludwig maximilian universitat münchen
Coursera verified certificatesAug 2013 - View certificate

Social media certified
HubspotJul 2019 - View certificate

Advanced competitive strategy
Ludwig-maximilians-universität münchen - courseraSept 2014 - View certificate

International b2b (business to business) marketing
CourseraSept 2023 - View certificate

Digital analytics for marketing professionals: marketing analytics in theory
University of illinois at urbana-champaign| courseraAug 2016 - View certificate

Content marketing certified
HubspotOct 2019 - View certificate

Hootsuite platform certification
HootsuiteNov 2019 - View certificate

Inbound marketing certified
HubspotJun 2019
Languages
- inInglés
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