Bleriot Ortiz Castañeda

Bleriot ortiz castañeda

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  • Timeline

  • About me

    Digital Marketing Manager Caribe and Latin America Wesco Anixter | eCommerce | B2B | Omnichannel Solutions | Strategic Marketing | Analitycs | Product Manager

  • Education

    • Universidad de los andes

      1994 - 1999
      Ingeniero eléctrico
    • Universidad de los andes

      2004 - 2006
      Especialista en mercadeo
  • Experience

    • Tetra pak

      Apr 2000 - Sept 2004
      Ingeniero de servicio tècnico

      Responsible for providing technical support and accomplishment of the different stages of new and existing projects to the different clients in processing technology (pasteurizers, sterilizers, chillers) and packaging technology (packing machines, distribution systems) to the food and beverage sector.

    • Spx process equipment

      Jul 2005 - Apr 2007
      Account manager

      Responsible for developing new business opportunities with current customers, new customers generation and increase the customer service level of after-sales service division for the food and Beverage technological equipment ( Homogenizers, PHE, THE, ETC).

    • Osram

      Apr 2007 - Jul 2008
      Key account manager

      Responsible for the fulfillment of sales goals, training, marketing activities and increase the share of wallet in the sales channels such as distributors and OEM`s.

    • Melexa

      Aug 2008 - Sept 2009
      Marketing manager b2b

      Responsible for designing, implementing and executing marketing and sales strategies, defined in conjunction with Product Managers to sales goals accomplishment for lighting business unit in the industrial sector.

    • Siemens

      Nov 2009 - Jun 2012
      Product manager - process automation and solution partner program manager

      Responsible for the sales goals accomplishment, pricing, inventory optimization of the Automation business unit, benchmarks, competitors reports, generation and execution of marketing strategies and training for target accounts and technological sales channels (Distributors, OEMs, and integrators of Automation and Control Systems called Siemens Solution Partner)

    • Anixter

      Oct 2013 - Jan 2016
      Marketing specialist - caribbean and latin america

      Responsible for the design and execution of Marketing and Communication strategies for different Business Units and types of clients in the Caribbean region and Latin America

    • Wesco anixter

      Jan 2016 - now
      Digital marketing manager caribe and latin america

      Responsible for the design, execution, and evaluation of the Digital Marketing campaigns (educational and product content), (web, email, Social Networks (Linkedin, and Facebook), Digital Marketing Project Management WRIKE for the Caribbean and Latin America, generating positioning in the digital environment and business opportunities (leads), maintenance and improvements of the web pages for CALA, design, monitoring, adaptation, and execution of the social media strategy (Linkedin and Facebook), analysis of the KPI of digital channels ( email, web, and Social) and the first stage of eCommerce implementation. For the main business divisions: Networks, security, Audio and Video Profession, Industry, and electrical solutions including utility companies. Show less

  • Licenses & Certifications

    • Machine learning aplicado al marketing

      Universidad de los andes
      Oct 2024
    • Artificial intelligence in marketing

      Darden school of business | coursera
      Dec 2020
      View certificate certificate
    • Digital analytics for marketing professionals: marketing analytics in practice

      University of illinois at urbana-champaign| coursera
      Oct 2016
      View certificate certificate
    • Competitive strategy ludwig maximilian universitat münchen

      Coursera verified certificates
      Aug 2013
      View certificate certificate
    • Social media certified

      Hubspot
      Jul 2019
      View certificate certificate
    • Advanced competitive strategy

      Ludwig-maximilians-universität münchen - coursera
      Sept 2014
      View certificate certificate
    • International b2b (business to business) marketing

      Coursera
      Sept 2023
      View certificate certificate
    • Digital analytics for marketing professionals: marketing analytics in theory

      University of illinois at urbana-champaign| coursera
      Aug 2016
      View certificate certificate
    • Content marketing certified

      Hubspot
      Oct 2019
      View certificate certificate
    • Hootsuite platform certification

      Hootsuite
      Nov 2019
      View certificate certificate
    • Inbound marketing certified

      Hubspot
      Jun 2019
      View certificate certificate