E. Maria Phillips

Experience

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  Caribarena

  Sept 2008 - Sept 2010

  Journalist

  ➡️ Investigated potential stories➡️ Attended press conferences➡️Wrote news stories and submitted them to editors for publishing on the website.➡️ Communicated with local law enforcement and government officials to confirm story details.➡️ Conducted research to establish or eliminate story leads➡️ Worked with other journalists on projects as assigned by management

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  ABI Insurance Agency.

  Oct 2008 - Dec 2012

  Insurance Advisor

  ➡️ Developed Marketing and Sales plans to increase brand visibility and client acquisition. ➡️ Created marketing strategies that targeted the existing client base to upsell additional relevant products. ➡️ Marketed Life, Education, Critical Illness, Pension, Property, and Car Insurance Plans.➡️ Pitched/presented group plans to stakeholders and companies.➡️ Represented the company at various events to market products and initiate sales.➡️ Formulated relationships with companies to market and sell Insurance Products.➡️ Managed a book of business: contacted clients for payment reminders and arrears. ➡️ Monitored the clients' progress and life changes. Introduce new products when appropriate to do so. Show less

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  Pages Newspaper

  Jan 2009 - Jan 2010

  Columnist

  Wrote a weekly Relationship Column that focused on topical issues, answered questions, and provided stories on real-life and popular relationship dilemmas.

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  Red Cross Office

  Feb 2010 - Jan 2011

  Communication Assistant

  ➡️ Created press releases and disseminated them to local media houses.➡️ Covered regional and international developments aided by the Red Cross and USAID.➡️ Attended regional communications workshops on behalf of the Red Cross, Antigua.➡️ Covered and reported on locally implemented programs sponsored by Red Cross & USAID; disseminated information to the local media. ➡️ Created Red Cross newsletters for internal stakeholders and regional offices. ➡️ Addressed Communication-related inquiries or observations made by the regional offices and implemented the necessary changes. Show less

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  Santander Bank, N.A.

  Mar 2014 - Apr 2016

  Senior Teller II

  Exceeded Sales Goals by over 150% each quarter. Awarded Santander Top performer - Top 10 out of hundreds of Tellers in the New Jersey region. ➡️ Acting Teller Manager when required.➡️ Assist in training entry-level tellers in sales and relevant operations. ➡️ Market and sell banking products at applicable events.➡️ Provide sales support to other departments.➡️ Review transactions by entry-level tellers and approve or deny when applicable.➡️ Conduct cash and non-cash transactions.➡️ Sign up new and existing banking customers for savings and credit products. Show less

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  GCS Bottling Ltd. (Paradiso Water)

  Jan 2017 - Nov 2018

  Marketing Consultant

  Expanded corporate alliances for the brand which led to increased sales and brand awareness.➡️ Generated Marketing Strategies to create increased brand awareness and visibility for Paradiso Water.➡️ Formed corporate alliances to boost brand presence and build long-lasting business relationships. ➡️ Designed branding materials used for G.C.S. Bottling Ltd internal and external marketing.➡️ Provided direction on Digital Marketing Strategies, Email Marketing, and more.

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  E.M. Phillips Consulting

  Jun 2017 - Mar 2023

  Founder

  Worked with brands in the United States, The Bahamas, and Antigua & Barbuda offering the following services:➡️ Marketing Consulting➡️ Launching New Brands and Market Impact Domination➡️ Branding & Rebranding Services➡️ Digital Marketing Management➡️ Social Media Management➡️ Content Creation/Design (Video and Stills)➡️ Web Page Design & Building (Create Landing Pages for businesses using various platforms)➡️ Modify Webpages written with HTML & CSS➡️ Create simple webpages using HTML➡️ Business Plan➡️ Business Strategy ➡️ Marketing Plans➡️ Marketing Audit Show less

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  Antigua Dairy Ltd (Yao)

  Aug 2019 - Jul 2020

  Social Media Marketing Consultant

  The brand experienced a 30% Growth Rate on Social Media. Developed a Customer Loyalty Program that increased brand visibility and loyalty.➡️ Created social media content and measured page performance.➡️ Established alliances with other brands to market the Yao product; engineered email marketing campaigns to boost customer acquisition and maintain brand loyalty. ➡️ Developed marketing campaigns involving staff to solidify a stronger brand presence.➡️ Monitored product placement, care, and presentation in supermarkets. Show less

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  2Tigers LLC

  Nov 2019 - Aug 2021

  Director of Marketing

  During the contract achieved an Engagement Rate of 9% (3 times higher than average) and a Growth Rate of 8% (approx. 2.5 times higher than average. Developed digital marketing foundation for the brand - SEO, Email Marketing, Social Media. ➡️ Developed a Marketing Plan and strategies to support brand goals with relevant KPIs; created and implemented SEO strategies that improved brand visibility and website traffic.➡️ Used web analytics tools to measure site traffic to better optimize marketing campaigns.➡️Co-managed an international team of Influencers with members from the United States, The Philippines, Nigeria, and Australia. Developed strategy, and content; monitored the team's progress while proving support.➡️ Designed Customer Journeys and executed Email Marketing Strategies to grow lead generation and brand visibility; interpreted data to assess success and make improvements; monitored current and potential competitors; identified marketing opportunities for the brand.➡️ Managed social media and interpreted analytics to measure performance across seven platforms (Facebook, Instagram, TikTok, Twitter, MeWe, Clubhouse, Pinterest) Show less

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  ZG Books

  Aug 2021 - Jun 2022

  Brand Manager

  Facilitated rebranding and increased organic follower growth by 4% to 110% growth across various social media platforms in eight months. ➡️ Drive website traffic by creating, developing, and implementing marketing strategies. ➡️ Increase brand visibility using social media (Facebook, Instagram, TikTok, Twitter, YouTube)➡️ Create Lead Generation strategies and implement them using Email Marketing and Social Media.➡️ Interpret web and social media analytics and use data to develop targeted marketing campaigns. Show less

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  Winona

  May 2022 - Mar 2023

  Facilitated restructuring of the Email Department via strategy, training, and implementation of a dynamic plan which helped to double volume and revenue.➡️ Develop and execute the marketing strategy➡️ A/B Testing➡️ Segment Building & Analysis➡️ Inbox Placement Monitoring➡️ Staff Training & Development➡️ Evaluate Email Performance & Reporting ➡️ Ideate and implement lead generation magnets for cross-channel marketing Supported the advancement of LCM goals for the brand. Successfully worked to execute optimized strategies for brand development and increased revenue. ➡️ Build marketing and transactional broadcasts and journeys for dissemination ➡️ Assessed copy and designs produced by relevant teams➡️ Recommended strategy for Email, SMS & Web Bots; assist with implementation➡️ Ideated & launched Ambassador Program

  • Email Marketing Manager

    Dec 2022 - Mar 2023

  • Senior Lifecycle Marketing Specialist

    May 2022 - Dec 2022
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  Outliant

  Aug 2022 - Mar 2023

  Implementation Manager

  Worked with the parent company of Winona - Outliant- to manage existing and new client implementations. This strengthened brand loyalty by increasing revenue-earning opportunities from existing clients.➡️ Lead Iterable and OneSignal project implementations for clients.➡️ Recommended product features based on clients' needs.➡️ Strategized and worked with clients to set up various platforms.➡️ Project managed, created, and provided resources where needed.➡️ IP Warm-up.➡️ Execution of audits for clients. Other Client Projects ➡️ Created and implemented an effective SMS strategy.➡️ Assessed email performance and made tactical recommendations based on performance and goals.➡️ A/B Testing, design, copy, and template building.➡️ Created and optimized segments for optimum marketing performance.➡️ Reviewed existing email strategy and recommended and enforced changes.➡️ Developed team training resources.➡️ Build reporting structure to monitor cross-channel marketing performance.➡️ Ideated and executed experimentation for campaigns. Show less