Bhagya Withana

Experience

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  Sri Lanka Design Festival (SLDF)

  Jan 2012 - Jan 2014

  Special Event Volunteer
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  AOD

  Oct 2012 - Jan 2016

  Digital Media Specialist

  - Innovative Digital Display Solutions: Mastered the development and implementation of advanced digital screen displays, significantly enhancing visual appeal and audience engagement.- Interactive Content Creation: Specialised in creating interactive content for digital screens, including touch-screen displays and interactive kiosks, markedly improving user experience.- High-Impact Visual Storytelling: Excelled in delivering compelling visual narratives through digital displays, effectively communicating complex ideas in an engaging manner.- Data-Driven Display Strategies: Employed analytics to optimise screen content and layout, resulting in higher viewer engagement and improved message retention.Overseeing end-to-end digital display projects, ensuring they were executed on time and within budget. Show less

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  ELLY M

  Jan 2016 - Jan 2018

  Ecommerce and Marketing Associate

  - Website maintenance and monitoring.- Social Media Management (Facebook, Instagram, YouTube, LinkedIn & Google).- Digital and Print asset creation (web banners, EDMs, posters & flyers, social content).- Media bookings with creative campaign agencies.- Email campaigns and database management.- Website building and editing of weekly campaign drops including product updates on Shopify and WordPress platforms.- Weekly and monthly marketing reporting.- Ensuring brand compliance and consistency with manufacturer guidelines.- Administrative duties.- Adhere to deadlines and balance priority tasks.- Work collaboratively with the creative agency and marketing team to achieve the best result across all projects.- Maintain an organised workflow and follow system procedures. Show less

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  Expert Education and Visa Services Melbourne

  Jun 2018 - Sept 2021

  Digital Marketing and Communications Cordinator

  - Managing and driving brand awareness, traffic, and customer engagement across multiple social media channels.- Developed unique content for a variety of brand platforms to improve presence and brand awareness.- Organised and analysed data and marketing results.- Audience building and customer segmentation.- Managing social media platforms and Facebook Ads/Business Manager.- Managed paid social campaigns, ad sets for both awareness and lead conversion.- Managed scheduled targeted email marketing programmes.- Coordination of in-house and virtual events in collaboration with Australian Higher Education Institutes and Universities to build up partnerships.- Managed a small team of marketing professionals to ensure the success of marketing campaigns. Show less

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  The Leprosy Mission Australia

  Sept 2021 - Jul 2023

  Digital Content Coordinator

  - Increased Social Media Engagement: Significantly enhanced engagement rates across platforms like Facebook, Instagram, and Twitter through targeted content strategies.- Growth in Online Audience: Successfully expanded the online follower base substantially via effective social media tactics.- Successful Campaign Management: Executed digital campaigns that surpassed key performance indicators, delivering high ROI and customer engagement.- Effective SEO Strategies: Implemented search engine optimisation best practices, achieving top search engine rankings for key terms.- Innovative Content Creation: Produced creative and engaging multimedia content such as videos, infographics, and blog posts, enhancing brand visibility.- Data-Driven Decision Making: Utilised analytics tools to inform strategic decisions, improving campaign performance and audience targeting.- Strong ROI on Paid Ads: Managed and optimised pay-per-click campaigns, including Google Ads and Facebook Ads, yielding a high return on ad spend.- Influencer Collaboration Success: Orchestrated influencer marketing campaigns that effectively boosted brand credibility and reach.- Effective Crisis Management: Skillfully managed online reputation and addressed negative publicity or customer service issues promptly.- Leadership and Team Collaboration: Led content creators and marketers, promoting a collaborative and innovative working environment.- Enhanced User Experience: Contributed to website redesigns that improved user experience, leading to increased web traffic and engagement.- Training and Development: Conducted training for the marketing team on latest digital media trends and tools, fostering ongoing learning and development. Show less

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  Monash College

  Jul 2023 - now

  Senior Digital Marketing

  -Increasing Website Traffic: Significantly boosting the number of visitors to the Monash College website through digital marketing strategies. Increase unique website visits by 34% YOY-Growing Social Media Presence: Expanding the Monash College's social media followers and engagement rates. 27% YOY-Designing and executing global digital marketing campaigns that exceed KPIs. Key Markets: China, Indonesia, India, Vietnam, UAE, Thailand, Hong Kong & Australia-Increasing 21% YOY of website visitors to Monash College main domain.-Content Marketing:Creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined Target audience.-Utilising analytics tools to gain insights and inform marketing strategies.-Implementing new technologies, analytical tools and platforms for marketing purposes. Show less