
Taha Bin Aftab
Social Media Marketing Executive

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About me
B2B Sales in Tech | Business Development Manager | Growth and Lead Generation | Upwork Expert | 5+ Years | Digital Marketing
Education

Lahore School of Economics
2017 - 2021Bachelor of Business Administration - BBA Business Administration and Management, Marketing
Experience

Gloria 9 Software Enterprises
Oct 2019 - Jun 2020Social Media Marketing ExecutiveHere I designed a social media strategy for clients abroad, which included copy writing and Graphics design.

JinnByte
Aug 2020 - Mar 2021Business Development ExecutiveEstablished company profiles on multiple freelancing platforms, including LinkedIn and Upwork, improving lead acquisition.• Secured long-term retainer clients for multiple application development projects, ensuring revenue stability.• Built a structured sales funnel for generating, prospecting, and closing leads, optimizing the business development process.• Researched and revamped the company profile, portfolio, and client invoices, enhancing brand positioning.

DevnTech
Feb 2021 - Sept 2021Senior Business Development Executive• Identified and established multiple revenue verticals, diversifying company income streams.• Managed inbound and outbound leads through existing clientele, Upwork, and LinkedIn, expanding business reach.• Successfully executed social media marketing campaigns across multiple platforms to increase brand visibility

Apptimum Labs
Sept 2021 - Sept 2022Business Development Manager• Led a team of 3 Business Development Executives, overseeing KPIs, support, evaluation, and efficiency.• Managed inbound leads through existing clientele and outbound leads via Upwork and LinkedIn, increasingsales opportunities.• Strengthened client relationships to upsell services and drive new business opportunities.• Prepared and presented client pitch decks for high-potential clients, improving conversion rates.

JinnByte
Aug 2022 - Feb 2023Business Development Manager• Boosted existing business by 20% within 6 months, generating $60K in additional revenue.• Managed and evaluated daily activities of 5 Business Development Executives, improving team efficiency.• Led B2B relationship management and portfolio expansion, strengthening client retention.• Spearheaded kick-off calls, prospecting, closing, and upselling, optimizing the sales pipeline.• Successfully leveraged Upwork, Toptal, and LinkedIn to generate B2B and B2C leads, increasing deal flow. Show less

OZ
Feb 2023 - nowMarketing Coordinator• Executed bulk cold email campaigns via Apollo, Instantly, and Snov.io, increasing prospect engagement.• Managed sponsorship and attendance at 10+ Microsoft and hyper-local tech conferences, enhancing brand visibility.• Identified and compiled 15+ high-ROI tech conferences based on cost, logistics, and ideal client profiles.• Led outbound campaigns via social media and networking apps, boosting event footfall by 30%.• Spearheaded rebranding efforts at conferences, driving a 20% increase in lead generation.• Developed a strategy playbook, improving conference execution efficiency by 40%.• Recognized with the Core Value Award for outstanding teamwork. Show less
Licenses & Certifications
- View certificate

The Complete Digital Marketing Course - 12 Courses In 1
UdemyJun 2024 - View certificate

ChatGPT Masterclass: A Complete ChatGPT Guide for Beginners!
UdemyJul 2023 
Effective Listening
LinkedInJul 2022- View certificate

Inbound
HubSpot AcademyJul 2022 - View certificate

The Complete Google Ads Masterclass
UdemyMay 2024
Volunteer Experience
Operations Management Intern
Issued by Rizq on Jan 2019
Associated with Taha Bin Aftab
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