Peace Akinola (Coach Phoebe)

Experience

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  Association of Nigerian Licensed Customs Agents

  Apr 2018 - Jan 2019

  Personal Assistant to Director | Content Writer
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  Institute of Copywriting

  Apr 2020 - Jun 2021

  Copywriting Tutor

  Key Achievements:Singlehandedly provided mentorship and career advice to 300 aspiring copywriters.Key Responsibilities:Provided instruction and guidance to groups of students interested in learning copywriting techniquesand skills.Designed and delivered structured lessons and curriculum covering various aspects of copywriting.Provided feedback and constructive criticism on students' written work to help them refine theircopywriting skills and improve the quality of their content.Assisted students in developing their own unique writing style and voice.Offered resources, recommended readings, and assignments to encourage independent learning andpractice.Monitored and tracked students' progress, providing ongoing support and encouragement.Provided guidance on building a portfolio and advancing a career in professional copywriting Show less

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  Rain International

  Jul 2020 - Nov 2022

  Direct response Copywriter || Digital Marketing Copywriter

  Key Achievements:Increased customer conversion rate by 1000 in 6 months.Increased traffic and sales on the landing page by 20%.Key Responsibilities:Developed creative concepts and ideas for distributor's email marketing campaigns that align with theorganization's brand and marketing objectives.Collaborated with the marketing and editorial teams to understand target audiences and campaigngoals.Monitored and analyzed the campaign performance metrics to assess the effectiveness of the copy andprovided data-driven recommendations for improvement.Wrote clear, concise, and engaging copies for landing pages, product descriptions, and social mediaposts.Optimized landing page copies for search engines (SEO) by incorporating relevant keywords, metatags, and on-page optimization techniques. Show less

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  Upwork

  Jul 2020 - Mar 2021

  Content Writer

  Ghost Writing || Content Writing || Copywriting

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  Moore Advice Brand Communications Agency

  Mar 2023 - Dec 2023

  Copywriter | Brand Strategist

  Key Achievements:Increased engagement, traffic, and customer conversion rate on the website and social media by 10% in4 months for Eswatini Mobile, a client associated with Moore Advice.Achieved a 95% client satisfaction rate through effective project execution.Increased agency retainership and partnership rates by 10% through creative strategy development andcompelling proposal presentations.Key Responsibilities:Wrote clear, compelling, and error-free copies for international clients that reflect the brand's voice.Proposed engaging copy and content concepts to clients and executed projects once they are approved.Wrote, edited, proofread, and developed content and SEO-optimized copies for various advertisingchannels, including websites, social media, print ads, and catalogs.Conducted thorough market research and survey analysis of the target audience and competitors todevelop content and brand strategies for various clients.Analyzed consumer insights and developed a strategy to promote the company.Developed proposals, strategy documents, and roadmap presentations for clients.Interpreted creative direction and client briefs for the brand implementation and design team.Collaborated with the art director and cross-functional teams to brainstorm and develop a variety ofmarketing materials. Show less

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  Wordink

  Aug 2023 - now

  Founder
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  SERIPHICS HQ

  Dec 2023 - now

  Digital B2C Copywriter || Marketing Manager
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  Seriphics Academy

  Feb 2024 - now

  Digital Copywriter || Marketing Manager
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  Beylearning

  Jul 2024 - now

  Copywriting Instructor
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  Gen-Z for Christ Outreach

  Jul 2024 - now

  Project Director
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  Digiteria.co

  Aug 2024 - now

  Digital Marketing Manager