Experience

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  Cinestar

  Jan 2008 - Jan 2011

  Cashier, barista
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  Café etage

  Jan 2013 - Jan 2013

  Waitress, barista
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  Jays company, s r.o.

  Jan 2015 - Jan 2015

  Client marketing specialist

  A 3-month internship

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  Hostess division

  Jan 2015 - Jan 2015

  Hostess
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  Nestlé

  Jan 2016 - Jan 2017

  Corporate communication trainee

  Responsibility for corporate social media content. Planning, developing and realization of campaigns (Facebook, Snapchat, Instagram). Copywriting and designing posts. Dealing with media agency and ensuring media support. Cooperating on setting yearly media goals and strategy.

• 

  Studio moderna

  Jan 2017 - Jan 2017

  Social media advertising specialist

  Responsibility for a part of e-commerce results of several brands (Dormeo, Delimano, Nutribullet, Topshop, Napsie, Walkmaxx). FB and Instagram advertising process from start to finish: KPIs setting, budget planning and control, development of visuals, copywriting, targetting, dynamic remarketing ads setting and tracking, working in Google Analytics, etc.

• 

  Nestlé

  Jan 2017 - now

  Taking care of CZSK market leader Margot, exciting novely Orion Pribináček, iconic KOKO and our only wafer Delissa.Thanks to the localness of the brands my responsibilities include long-term strategy preparation, new communication and design development from the stage of big idea to execution itself, strategic portfolio planning, new product development and launches, data analysis and much more.Appointed digital and e-business champion for Confectionery.Also responsible for multipacks of several of our brands (starting from strategy and business proposition and ending in execution & design). แสดงน้อยลง Part of the Impulse marketing team (chocolate bars and wafers). Responsible for traditional Czechoslovak brand Kofila and the only wafer in Nestlé CZSK portfolio, Delissa. Also providing support to Brand manager of Ledové Kaštany and Sojové řezy. More projects to come! :)Very excited about the chance to work on local brands and get experience in various areas including (but not limited to) brand building, long-term strategy development, communication, SKU management and I/R, design development, market analysis, budget managing, etc. Also learning a bit more about sales and trade marketing through cooperation with these departments. แสดงน้อยลง

  • Brand Manager Confectionery

    Jan 2019 - now

  • Junior Brand Manager Confectionery

    Jan 2017 - Jan 2019