Talk to sales Try for Free
Míriam Trindade

Míriam trindade

bookmark on deepenrich
location of Míriam TrindadeFlorianópolis, Santa Catarina, Brazil
Phone number of Míriam TrindadeView Mobile No.

  • Timeline

  • About me

    CRM | Growth | Acquisition & Onboarding

  • Education

    • Universidade federal de minas gerais

      2010 -
      Bacharelado em turismo

      Incompleto.

    • Centro universitário una

      2017 - 2018
      Graduação tecnológica marketing

  • Experience

    • Hotéis othon

      Sept 2012 - Dec 2012
      Customer service intern

    • Belvitur viagens

      Feb 2013 - Jul 2013
      Customer service intern

    • B8 viagens

      Nov 2016 - Apr 2018
      Travel manager

    • Vulpi

      May 2018 - Aug 2018
      Marketing intern

    • Acesso digital

      Aug 2018 - Feb 2020

      • Performance Media Analyst

        Jan 2019 - Feb 2020

      • Performance Media Intern

        Aug 2018 - Jan 2019

    • Sympla

      Feb 2020 - Aug 2021
      Crm analyst

    • Inter

      Sept 2021 - Dec 2023

      • Responsible for creating and managing effective content strategies, as well as developing and implementing CRM initiatives to optimize user experience and increase customer acquisition, adoption, and retention, maximizing company outcomes.• Continuously managing and improving content strategy to promote the brand, ensuring clear and persuasive communication about the products and services offered by the company.• Analyzing customer profile information and behaviors to create personalized communications in journeys/campaigns, involving database segmentation, conducting A/B tests, and mastering CRM and marketing automation tools.• Creating, reviewing, and managing engaging content across various communication channels such as email marketing, push notifications, WhatsApp, banners, blogs, landing pages, video scripts, and more, focusing on language quality and alignment with the company's identity.• Ensuring compliance of all CRM actions with current legislation on customer privacy and data protection.• Monitoring and analyzing metrics and key performance indicators (KPIs) related to content and CRM (open rates, CTR, CTOR, CPL, CPM, conversions, etc.), providing insights for continuous improvement.• Keeping up with innovations and trends in the fintech sector and digital marketing to identify opportunities for enriching content and CRM strategies.• Collaborating closely with Design, Growth, UX, and Branding teams, and other stakeholders to enhance customer experience and boost sales. Show less

      • Senior CRM Analyst

        Oct 2023 - Dec 2023

      • CRM Analyst

        Sept 2021 - Oct 2023

    • Sandbox group

      Jun 2024 - now
      Senior crm analyst

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Míriam Trindade
      Destaque Acadêmico - Dec 2018 Honra ao Mérito como acadêmica destaque em segundo lugar com formação em 2018/2.